Casey ONeill

Constellations, by Desire Lines track by Desire Lines

Released a new track from my on-going EDM project. Check it out at the link below.

Let me know what you think.

playbutton.bandcamp.com/track/conste...

How Intention Can Create Remarkable Focus in Your Work The choice of what not to do is as important as the choice of what to do.

When you are clear with your intentions you will gain remarkable focus.

I also joined. We need more options for music.

How Narrative Merchants Set The Price of Attention Why buying attention is a luxury few can afford and how social media is the battleground for narrative dominance.

Why buying attention is a luxury few can afford and how social media is the battleground for narrative dominance.

We Need to Talk About Social Media Catfights. It Might Screw Your Brand. Why Liquid Death should re-brand to Illiquid Death and how social media catfights can spiral out of control.

Why Liquid Death should re-brand to Illiquid Death and how social media catfights can spiral out of control.

Exceptional take. The era of human curators is next, as everyone short of investors are burnt out on slop.

On the music side, I think that's great news for record labels, music publisher, sync agents, supervisors, etc. -- anyone whose responsibilities rely on humanity and curatorship

Turning my BSKY account into my writing palace.

More writing on the way.

Meandering Days Random thoughts while working a day job you are not happy about doing. The writing this after several people played the "main character" card too hard. How does the world function when we all think we are the main character?

A wave of thoughts I wrote yesterday and finished editing today.

Yes; would be useful.

Love the project so far too. I’m using it as a way to distribute on-going thoughts and ideas in constant flux and fully finished essays.

Here is a small draft of my thoughts on media economics and narrative design.

This is a DRAFT. If anyone has thoughts, let me know.

leaflet.pub/a2ea3ad3-609...

The Creation and Capture of Value

And another post...

Broken Windows

Another post...

The Prediction Business Businesses are in the prediction and risk business. No matter what, when running a business, there are going to be things that are known and things unknown.

I wrote and posted this essay in 2016. An update is needed. But I want to play around with Leaflet and start using it as a blogging platform. So here it is.

Media Leverage It’s no secret media and code are the tools of leverage in the 21st century. Both scale infinitely. And anyone can do both.

Plan on trying something new here in Bluesky.

Some 10 minute thoughts on media leverage.

leaflet.pub/a2ea3ad3-609...

Go and have a listen.

Me: I’m glad I got the dog in a raincoat for this rain and 800mph wind gusts blowing branches and trash everywhere. This weather is gross.

My Neighbor: Sure is a great day to mow my lawn.

We are not the same.

Go and have a listen.

Sunglare Stream Sunglare, the single from Desire Lines

Testing out a new platform for my long running personal music project. Check it out here: desire-lines.supertape.site/music/sunglare

Im reading Dune and don’t want to like it but am beginning to love it.

Alright, I’m back from Honolulu. What did I miss?

Diamond Head Hawaii

I’ll take this sunrise.

Anybody I’m connected to ever been to Honolulu? Heading there now a would love to find hidden fun things to do. Respond on my timeline or shoot me a DM.

I second this.

Someone in the Justice Department definitely had one too many tabs open at once and had their computer freeze. This is the true legacy of Chrome.

Agreed. I’m not going to say one is better than the other either; both have their use cases. But with all the complaints of “how far” Google has fallen from a lot of people in tech, it’s easy to forget how GREAT their ad platform can be when locked in.

LFG!!!

Suppose the time has come to really learn Google Ads Editor.

No it doesn't. Not at all.

Google Adwords Optimization Score.

PPC advertising is such a different beast from FB ads. I know there is a lot you can do within Meta because it's intuitive to use. Google Ads is a beast. And when it works, it works really well.

I will admit the optimization score drives me a bit nuts sometimes.