T. Bettina Cornwell's Avatar

T. Bettina Cornwell

@tbcornwell.bsky.social

Philip H. Knight Chair, Professor of Marketing, University Of Oregon I study consumer behavior, strategy, and policy. Goal: positive for environment, society, and brands.

63 Followers  |  115 Following  |  5 Posts  |  Joined: 30.11.2024  |  1.3853

Latest posts by tbcornwell.bsky.social on Bluesky

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Shared Brand Equity Many brand collaboration platforms—such as sponsorship, celebrity endorsement, influencer marketing, product placement, cobranding, and human branding—build strong relationships between brands and ...

www.tandfonline.com/doi/full/10....

09.09.2025 11:59 — 👍 0    🔁 0    💬 0    📌 0
Experiential Engagement: A Scale for Experiential Contexts You have to enable JavaScript in your browser's settings in order to use the eReader.

Happy to share our new scale for Experiential Engagement! It is Open Sourced at Psychology & Marketing.
It can be used in measuring engagement with sports, music, and entertainment because it focuses on the underlying construct of experiential engagement.

onlinelibrary.wiley.com/doi/epdf/10....

19.08.2025 18:37 — 👍 0    🔁 0    💬 0    📌 0

I have the same birdbath. PNW style!

15.06.2025 03:22 — 👍 0    🔁 0    💬 1    📌 0
University of Oregon Olympic Studies Hub | Lundquist College of Business The Olympic Studies Hub at the University of Oregon is a member of the worldwide network of academic centers dedicated to the study and research of the Olympic Movement and Olympic Games.

business.uoregon.edu/faculty/cent...

Happy to share about our new Olympic studies hub! We are the only Olympic study center in the United States. Delighted to be a part of this community!

15.06.2025 01:23 — 👍 2    🔁 0    💬 0    📌 0
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T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing Listen now | Analyzing how brands leverage sports and measure the impact of sponsorships

This podcast with Andrew Mitrak seems a good first post! His history of marketing channel is just the best!

marketinghistory.org/p/t-bettina-...

02.05.2025 00:08 — 👍 1    🔁 0    💬 0    📌 0

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