Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️

Millions to receive free electricity in 2026 thanks to Australia’s solar boom | TechCrunch Australia now has so much solar power that the government will require utilities to sell customers free electricity for three hours per day.

Millions to receive free electricity in 2026 thanks to Australia’s solar boom. #GreenEnergy #Technology

techcrunch.com/2025/11/05/m...

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It's about time!

Love this tip from #CX expert, Brittany Hodek:

"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"

#Marketing #CustomerExperience

Justices decline case seeking to overturn landmark same-sex marriage ruling The high court turned down a petition from Kim Davis, a former county clerk in Kentucky who objected on religious grounds to issuing marriage licenses to same-sex couples.

Justices decline case seeking to overturn landmark same-sex marriage ruling

Print Marketing Isn't Dead. Your Strategy Is. Why does direct mail still work? Because you have to touch it. You see it. And then you have to decide to toss it out.

In our digital-first world, print is often an afterthought.

📨 Don't ignore the opportunity that print marketing presents.

Attention is a game, and the goal is to find it.

Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...

#Marketing #DirectMail

This is a pencil sketch of British Street. It is lined with houses and bends off to the left. The Bend goes around thatch cottage. The graphite used as liquid graphite so there is also grey brush marks across the page. This is a nocturne sketch meaning it was done at night so there is not much contrast in the image but in reality it was really dark rather than this picture, which is really light.

#Nocturne #LiquidGraphite #GraphiteOnPaper #art

You bet your ass the NFL knows their audience.

richarddedor.substack.com/p/does-their...

Love this comment from the NFL and the Halftime Show "issue":

“Well, not everyone has to like everything we do. Bad Bunny is fucking awesome.”—NFL CMO Tim Ellis

#Marketing #Branding

What a $6 latte reveals about credit union dormancy Discover the strategies Starbucks uses to maintain customer engagement through timely offers and seasonal experiences.

A marketeter's dream: Dormant customers?
#PSL #Marketing

www.cuinsight.com/what-a-6-lat...

Behind You Is the Sea by Susan Muaddi Darraj Walking through a small bookstore, you never know what you will stumble upon.

I really enjoyed this read that pulled together the stories of three Palestinian families. Well done, Susan Muaddi Darraj! #Reading #Books

versolalucebooks.substack.com/p/behind-you...?

A fall scene under a bright red tree in Stanley Park. It’s losing its leaves and the grass below is spotted with red leaves. The tree is right by the Seawall where two people are cycling by. In the distance across the water of coal Harbour, more evergreen trees in the park

Good morning, Vancouver

If marketers aren’t sweating the small stuff; the big stuff will fail.
#marketing

Corporate Values does NOT Business Value.

Having corporate values can add value; but it is not a guarantee. Adding value has to be built into the everyday execution of the company.

This is community. <3 #Books #FoodBanks

Behind You Is the Sea by Susan Muaddi Darraj Walking through a small bookstore, you never know what you will stumble upon.

I love random book finds, like "Behind You Is The Sea" by Susan Muaddi Darraj. #books #BookSky
versolalucebooks.substack.com/p/behind-you...

Embrace the Micro Moments Recently, &Collar brought their A-game in welcoming me to my first purchase. A little delight goes a long way.

Marketers must embrace micro-moments; those mundane points of contact that you can add a little culture, a little personalization, and above all, a gentle surprise that you know your customer. #ecommerce #marketing

richarddedor.substack.com/p/embrace-th...

Looks amazing! 🤩

Met the wonderful @anuragmukherjee.bsky.social out in the wild yesterday.

It is therapeutic to meet good humans. 💙

Does Their NFL Know Its Viewer Weekend Reading (October 17, 2025): While not my chosen music genre, something tells me the NFL knows exactly what they are doing in selecting Bad Bunny.

Do you think the NFL doesn't know their audience? A multi-billion dollar global enterprise doesn't make a mistake with their premier event: The Super Bowl Halftime Show. Their selection of Bad Bunny is on brand and in-line with their most recent successes.

richarddedor.substack.com/p/does-their...

Spinning America today in honor of #nokings in #America.

Half of us now use AI search (and half of ‘traditional search traffic’ is at risk) Research from McKinsey describes a “readiness gap,” with users flocking to AI search and brands lagging behind.

We've all known about AI for years.

The time has come to understand and embrace it because consumers are all in and you don't want to get left behind.

www.thedrum.com/news/2025/10...

It is time to kill the NPS Invasion Which is more important: NPS or online reviews?

NPS is such a broken scoring system. What about looking at the micro engagement your customers have with you / your product?

richarddedor.substack.com/p/it-is-time...

#CX #CustomerExperience

This is called strategic alignment.

Everything isn’t a fire.
Things are bright forward thoughtfully.
Decisions are made.
Progress is made.

JPMorgan spends $2bn a year on AI, saves same amount - Dimon JPMorgan Chase invests $2 billion a year developing AI, with the technology saving the bank about the same amount, according to CEO Jamie Dimon.

The reality of #AI is that when deployed with a deep understanding of the problems you're solving, it improves the bottom line.

Check out what's been happening at JPMorgan Chase: www.finextra.com/newsarticle/...

Want to cure the workplace blues? (80% of U.S. Workers Now Say Their Job Hurts Their Mental Health via Monster.)

Pick up a book.

Source: www.monster.com/career-advic...

#Books #MentalHealth

Banned Book Week 2025 It's 2025 and we are still banning books. It's time to embrace the great works that make MAGA feel scared about themselves.

It’s Banned Book Week.
At Verso, we embrace words that challenge us, make us question, and expand our worldview.
#bannedbooks #books #lgbt #tmyk

versolalucebooks.substack.com/p/banned-boo...

Want a game changer for Costco?

Have a booth selling the hot dogs and soda (nothing else) at the gas line.

I would buy one every time.

#marketing #business #shopping

The Branding Episode Weekend Reading (October 3, 2025): It's the week of branding and so many things stand out in the world of brand activations, oopsies, and

Catch up on all things branding, including Ben & Jerry'ss and Venmo. And yes, WICKED!

richarddedor.substack.com/p/the-brandi...

Thanks! 😊