Dawn Gribble MIH MCIM

The Sober October Opportunity for Restaurants | Modern Restaurant Management | The Business of Eating & Restaurant Management News Learn how restaurants can attract Gen Z and Millennials with alcohol-free options, mindful drinking tips, and effective marketing strategies this Sober October.

Let customers know that you’re supporting their journey

Introducing Nobu at Home: Fine Dining Without Leaving the House - Hospitality & Catering News The world of Nobu just got wider. Nobu London Old Park Lane proudly unveils Nobu At Home – a premium dining service that brings Nobu’s legendary flavours and unmistakable style straight to your door. Nobu at Home makes at-home gatherings as memorable as dining out. It’s more elevated than a takeaway; a refined, ready-to-enjoy experience […]

NEW: Nobu at Home

Fine Dining Without Leaving the House

Why Is Everyone on TikTok Gathering to Eat Pudding with Forks? TikTok never fails to serve up strange new food trends, but the latest one out of Germany has people baffled. Viral clips show crowds gathering in public to eat pudding with forks, or as it’s called in German, pudding mit gabel.

Why Is Everyone on TikTok Gathering to Eat Pudding with Forks?

The Danger of Silent Complainers — How to Manage Your Reputation When it comes to obtaining feedback from your customers, the goal is of course to have as many positive reactions, and as few negative ones…

A clear reputation plan is non-negotiable

Without a defined approach to feedback and social media, silent complaints pile up unseen. Competitors who act faster will win those guests.

What’s one step you’ve taken to protect your online reputation?

🍍 Marketing Tip of the Day
Check if your colour palette and logo still feel current. Studies show consistent and modern brand visuals can increase revenue by up to 23%. A dated identity weakens recognition and lowers perceived value.

5 major food industry trends spotted at Fi Asia 2025 From cost-effectiveness to flavour favourites, these are the top 5 food trends seen at Fi Asia 2025, influencing new product development in the region

5 major food industry trends spotted at Fi Asia 2025

Improving Your Recommendations on Our Apps With AI at Meta We will soon use your interactions with AI at Meta to personalize the content and ads you see, including things like posts and reels.

Meta will soon use your conversations with Meta AI to enhance its data profile for better ad targeting.

💘 Your Valentine’s 2026 Playbook: Campaign Timing, Buyer Segments, and Strategy in Action Valentine’s 2026 insights for hotels and restaurants. Discover buyer behaviour, timing trends, and a full campaign playbook to drive bookings.

This week’s newsletter breaks down the search windows that matter and how hotels and restaurants can use them to catch bookings before they’re gone.

📩 Live now → Hospitality Marketing Insight — Valentine’s Edition

🔎 Valentine’s bookings don’t start and end on Google anymore.

Here’s how guests actually search:

Google Maps spikes on 14 Feb for “restaurants near me.”

TikTok searches climb from late Jan for “Valentine’s ideas.”

Last-minute queries peak 13–14 Feb when panic sets in.

Music Tourism Set to Skyrocket to USD 400.5 Billion by 2032

🍍 Marketing Tip of the Day
A leak between ad clicks and your booking engine kills ROI. If an ad drives 100 clicks but only 40 sessions reach your engine, you are losing 60 guests before they even see the offer. Run a mobile speed test and fix drop-offs so your ad spend is not wasted.

Instagram Adds Shareable Performance Data for Creators Another way for creators to demonstrate their reach potential.

Instagram is developing a new feature that will allow creators to share account and content performance data in a PDF summary. Very useful for influencer campaigns!

Reddit Publishes Holiday Marketing Guides Some helpful guides for your Reddit campaigns.

Reddit Publishes Holiday Marketing Guides

ChatGPT lets shoppers buy products within the platform Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

As consumers turn to AI for shopping recommendations, OpenAI just announced a function that aims to keep the buying process on its ChatGPT platform.

🍍 Marketing Tip of the Day
Gift cards deliver ROI beyond face value. Guests redeeming a £50 card often spend £70 or more, creating extra profit on top of the sale. Track average redemption spend so you can prove why gift cards deserve budget and promotion.

Why Content Marketing Works For many business owners, the challenge of understanding why content marketing works can be a major issue.

Static posts are easy to scroll past. Interactive content such as polls, quizzes or a short 360° walkthrough pulls guests in. What has worked best when you wanted more than a like?

Drive More Bookings With TikTok Travel Ads | TikTok For Business Blog Turn POVs into plans with Travel Ads—built from the ground up for travel advertisers.

TikTok Publishes Guide on Driving More Bookings With TikTok Travel Ads

How ‘less healthy food’ ad restrictions may change the way brands are built New restrictions banning ads for ‘less healthy food’ online and on TV pre-9pm come into play today, meaning many brands must think differently about driving growth.

New restrictions banning ads for ‘less healthy food’ online and on TV pre-9pm come into effect today, meaning many brands must reconsider how they drive growth.

The Small Business Guide to Faster Launches and Smarter Optimization on LinkedIn See how new LinkedIn tools allow small businesses to get campaigns live faster, waste less budget and optimize quickly — without needing a big team.

LinkedIn shares its Small Business Guide to Faster Launches and Smarter Optimization

🍍 Marketing Tip of the Day
Staff time is part of your marketing investment. Ten hours spent on posts at £20 per hour is £200 before you have even spent on ads. Track hours alongside ad spend so ROI reflects the true cost of your campaigns.

Live and Motion Photos, Meta AI Chat Themes, Video Call Backgrounds, and More on WhatsApp We've recently added new features to WhatsApp that make chatting and calling more convenient and fun.

Explore a variety of fun features on WhatsApp! Enjoy live and Motion Photos, discover exciting Meta AI Chat Themes, customise your Video Call Backgrounds, and so much more.

YouTube Rolls Out Shorts Remix Capability
support.google.com/y...

Pinterest tests Top of Search ads to capture high-intent shoppers Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.

Pinterest’s Top of Search ads put your products in front of shoppers at the most valuable moment

As novelty and exoticism become increasingly appealing to consumers, luxury purchases are taking on new psychological significance.

www.4hoteliers.com/f...

🍍 Marketing Tip of the Day
Marketing ROI is about net value, not vanity metrics. A £100 direct room booking is worth more than a £100 OTA booking, because the OTA keeps 15–25% in commission. Always calculate ROI on the net amount that actually reaches your bank account.

Luxury Travel Advisors were surveyed to discover what really matters when clients select a hotel. See the results here

www.4hoteliers.com/n...

Bringing Fans and Creators Closer Together on Facebook We're making fandom on Facebook even more fun with new features that help you engage with and be recognized by your favorite creators.

Facebook is introducing new ways for you to go from follower to fan, making it easier to connect with and be recognised by the creators you love.

The Danger of Silent Complainers — How to Manage Your Reputation When it comes to obtaining feedback from your customers, the goal is of course to have as many positive reactions, and as few negative ones…

The Customer Complaint Iceberg

For every guest who speaks up, many more share their disappointment quietly with friends or family. What you see is only the tip of the iceberg.

👉 I cover this in The Danger of Silent Complainers

🍍 Marketing Tip of the Day
Test both search and social campaigns when you start. Once you see where your return on investment is stronger, rebalance the budget. Keep the weaker channel running at a lower level rather than cutting it off completely.

Cracker Barrel logo backlash was fueled by bots, data shows More than 44% of social posts made during the first 24 hours of the logo debacle were likely created by automated accounts with an agenda,

Cracker Barrel logo backlash was fueled by bots, data shows