Aleyda Solis

MegaWebinar: SEO in the age of AI

Traffic doesn’t come easily anymore...but strategy still matters. 🔍✨ Join our Mega #DudaWebinar as experts deconstruct the new landscape of search in the age of AI and walk away with real insights for your agency. 🚀

🌟 Featuring @rustybrick.com, @aleyda.bsky.social, @dixonjones.bsky.social & more!

You still got time to subscribe to trendingcampaigns(.)com asap and get the top PR Campaigns and Coverage Opportunities of the week tomorrow first thing in the morning … for free 🙌 Can you guess which will they be? 😉

🤖 Google has specified in its documentation that its crawl limit for HTML and supported text-based files is 2MB: Check if your HTML content is being cut off, with this free and handy validator by @charlesmigaud.bsky.social 👇 Take a look: 2mo.charles-migaud.fr?lang=en

💪 This week's #SEOFOMOer is the one and only, @chimammeje.bsky.social 👏

Chima is Senior Content Marketing Manager at @Moz, experienced speaker, webinar and meetup host and writer.
​
Learn more about her and why I'm continuously inspired by her awesomeness: www.linkedin.com/posts/aleyda...

🏈 This Week's Top SEO & AI Search News from #SEOFOMO [February 8, 2026] 👇

* ​Google rolled out the February 2026 Discover Core Update
* ​Google Updates Googlebot File Size Limit Docs
* Google Search Hits $63B, Details AI Mode Ad Tests
* Much more!

Read: seofomo.co/posts/this-w...

MegaWebinar 5-hours of SEO in the age of AI
Feb 26 live
with @rustybrick.com @aleyda.bsky.social CindyKrum @dawnieando.bsky.social @dixonjones.bsky.social @dergal.bsky.social @nataliavv.bsky.social and many more

Register now!

www.duda.co/webinars/seo...

🚀 AI Search: Where are we so far and how to win in the current landscape - My presentation at Women in Tech SEO updated with the latest data and shifts: speakerdeck.com/aleyda/ai-se...

🤖 Yahoo! released Scout, its new AI search engine, a few days ago, and it has, hands down, the most “open web” friendly interface compared to ChatGPT or AI Mode… and honestly, the best interface overall 👇 www.linkedin.com/feed/update/...

💸 3 shifts AI search shifts for ecommerce, and 3 actions to take:

www.linkedin.com/posts/aleyda...

You’re completely right :( and not only for this … I feel like that about a lot of AI related stuff

NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility - SparkToro The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.

(aggregating the patterns identified across many) about your product/service lines through the customer journey.

Check the research out: sparktoro.com/blog/new-res...

NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility - SparkToro The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.

--- I too believe that AI visibility tracking is worthy if it's done with this angle and expectation as well: rather than tracking (and getting obsessed) with individual prompts, track for consistent mentions/visibility/sentiment across at a topical level ...

"You can, with enough prompts run enough times, get a dartboard-pattern-like answer comparing you with others. I’ve been swayed from my initial position and now believe visibility % across dozens to hundreds of prompts run multiple times is a reasonable metric."

...

👀 Interesting research from @randfish.bsky.social sharing how AIs are highly inconsistent when recommending brands or products:

Does this means that AI tracking is useless? No! The key is what Rand mentions at the end:

...

Thank you for your ongoing support @yordan-dimitrov.com ⭐️🙌😎 you’re #seofomoer of the century and deserves it all 💜👏

No one:

Absolutely no one:

Yahoo: “Yahoo has announced Yahoo! Scout - its new AI search engine feature that is embedded within Yahoo Search”

🥹👇

www.seroundtable.com/yahoo-scout-...

/ ht @rustybrick.com

If you’re serious about search growth in 2026, this is a session you plan your day around. @aleyda.bsky.social is bringing clear priorities, real-world frameworks, and “here’s what to do next” thinking to Search ’n Stuff London 2026.
🎟️ Register now: searchnstuff.co.uk/search-n-stu...

📣 This Week's PR Campaigns & Opportunities From Today's First Edition of #TrendingCampaigns [Jan 27, 2026] 👇

🔥 Top PR Campaigns of the Week
1. Kayak's What The Future Report
2. On The Beach's Beckham Clause
3. Call a Republican phone booth

More! Check it out: trendingcampaigns.com/posts/this-w...

📣 This Week's PR Campaigns & Opportunities [Jan 27, 2026]

Thanks so much Cyrus! First edition is here: trendingcampaigns.com/posts/this-w... 🙌😎

📣 Announcing The "Trending Campaigns" Newsletter: Receive the most effective PR campaigns and coverage opportunities with the Trending Campaigns Newsletter.

A free weekly newsletter curating standout PR campaigns and timely news hooks you can use.

Subscribe now for free: trendingcampaigns(.)com 🙌

Guide to Generative AI - AWR SEO Guide A deep guide to cognitive architecture, explaining LLM mechanics, AI agents, retrieval systems, and SEO strategies for optimizing content in AI search.

* The Technical Foundation
* Content and AI Search
* Amplification

-- Check it out: www.advancedwebranking.com/seo/generati...

🚨 Must read: A Fantastic Guide to Generative AI by @gfiorelli1.bsky.social going through:

* The Model: Architecture and Mechanics of LLMs
* The Agent: Reasoning, Planning, and Action
* The Library: Neural Search and Retrieval Architectures
* The Strategy: SEO for AI Search
...

Chewy, Gymshark, REI (much easier now with @similarwebinsights.bsky.social folder view in the AI traffic report, btw, completely spontaneous and free shout-out).

So if you haven't prioritized it in your ecommerce 2026 investment, do it now 🙌

* Finally, this content can be reused to enhance and enrich your PDP and PLP content for better rankings, inclusion, and visibility.

It's interesting to see the important role that the blogs/learn/inspiration section plays in AI traffic across many ecommerce that invest in informational content:

* With AI platforms, you’re optimizing for comprehensive, well-structured content that AI can flexibly extract from any accessible page rather than relying on rigid query-to-page matching, so this information can be surfaced at any stage of the customer journey.

...

* It establishes real topical authority in your vertical, which has been shown to play a more important role in search results in recent years. This content gets shared & attracts backlinks and citations, establishing authority not only for traditional search results but also for AI answers.

...

💰 Ecommerce: Stop overlooking informational content investment, especially now with AI platforms. This is content that should be used not only for a comprehensive “learn” or “inspirational” section, with tips written by real experts and based on experience.

Particularly important for ecommerce bc..

What’s important is to use your own content as training input, have a quality-assurance workflow to ensure accuracy and usefulness, and clearly disclose when a summary has been generated by AI.

What other scenarios have you found where using AI for content actually helps?

AI-generated content actually makes sense, is useful, and improves the user experience, especially when leveraging the nature and scale of the information.

For example, summarizing product reviews or highlighting key themes across hundreds or thousands of reviews in PDPs.

...

🤖 Let’s talk about good AI content use cases: Although AI-generated content is used in many scenarios, in some cases it doesn’t make sense and can do more harm than good (eg. writing guides on autopilot, without real human experience or expertise).

There are, however, scenarios in which ...