Esther Kezia Thorpe

My Jan project: turning a spare kitchen cupboard into a dolls house with wrapping paper and fairy lights. No extra space taken up, and I can just shut the cupboard on the chaos at the end of the day 😂

If you trust that we're putting together a smashing agenda for the Publisher Newsletter, Print, Podcast and App Summits, and/or you've come in previous years and loved it, why not snap up a super early bird ticket at HALF PRICE?

We have *just 30* of these available, live until Feb 19th.

56 million views in 2 years: How Which? crafts a TikTok strategy to appeal to consumers Which?'s Hannah Ballantyne discusses how they approached launching on TikTok, the content that resonates with audiences there, and the value to the publication of having a presence on the platform. B...

The Which? team scoped out a six month trial on TikTok. They were given an initial target of 350 views over the first 3 months. 2 years on, the account is approaching 100k followers, with over 56 million views of their TikTok videos
voices.media/56-million-v...

Entries are now open for 2025's Publisher Podcast Awards! If you're a publisher with a brilliant podcast (or stable of them), you have until March 14th to get your entries in. publisherpodcasts.com

6 verticals in 1 app: inside New York Magazine’s new app strategy Apps are hot again. After the boom in investment in interactive publisher apps in the early 2010s failed to produce much in terms of audience growth or

New York Magazine is the latest publisher to take another look at #apps. Their new flagship app includes all six of New York Magazine’s verticals as well: Intelligencer, The Cut, Vulture, The Strategist, Curbed, and Grub Street.
digitalcontentnext.org/blog/2025/01...

Women in video podcasting - do we need to have a conversation around this? We're being told all the time at the moment, "video podcasting is a great way to boost your audience" and there are millions, if not billions, using YouTube for search etc. But is it that simple? Afte...

This makes some excellent points about the extra pressures women face when it comes to video podcasting, and is one of the big reasons I'm not keen to give it a shot myself.
www.linkedin.com/pulse/women-...

How to find your TRUE top podcast episodes I think I've cracked the podcast data code. Here's how.

Love this from @chrisstonetv.bsky.social who has been working on a new ranking system for NS podcasts that goes beyond downloads. "It turned out our top performer by downloads didn’t even make the top 10 by weighted score."
podcaststrategy.substack.com/p/how-to-fin...

Wessenden Marketing's Jim Bilton on publisher product priorities for 2025 and beyond In this episode, Wessenden Marketing's Jim Bilton explores the standout publisher product trends from 2024 and what publishers are investing in this year.

In this episode, Wessenden Marketing's Jim Bilton explores the standout publisher product trends from 2024 and what publishers are investing in this year.

Your event sponsors are people, too Making the case for unlocking intrinsic value for partners and attendees alike

Your event sponsors are people, too

Get Tuesday 10th and Wednesday 11th June in your diaries! It's going to be a packed few days at Salsa London as we unpack the best print, newsletter, app and podcast strategies, and top each day off with awards.

Got a session to suggest or case study to share? voices.media/summits/

Days like today, Facebook's algorithmically-pumped newsfeeds are especially useless. I'm part of a lot of local groups and want flooding/road closure updates, and instead it's showing me nothing from those local groups and my feed is full of (mainly US) garbage about the Golden Globes and Squid Game

google's ai overview going into detail on what thomas edison, alexander graham bell, and benjamin franklin invented, then saying "A famous female inventor." for five women, then back to describing several more men's inventions

love how google ai goes into detail for all the men, and then for the women, it just goes "eh, some broad"

Woken up to a completely flooded garden 😬

Same, mine is dominated by Frozen and my 3yo's summer obsession of Joseph and the Amazing Technicolour Dreamcoat

Merry Christmas all 🎄🎁🥂

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Eesh these starter packs have some power. Hi if you're new here from the Nieman Lab list 👋 I'll mainly post about media trends and publisher product case studies, with a smatter of amateur gardening and parent life

Passion or Profit? – With Peter Houston - The Addition Peter Houston joins the show to discuss the compromises that need to be made between pasion and profit, and how to strike a balance.

I was on @charlotteahenry.bsky.social's Addition podcast chatting on about how passion is a great starting point, but profit is where the rubber really hits the road.

“I can’t leave Substack, the alternatives charge monthly fees!”

For a mid-sized paid newsletter, you will pay:
Ghost Pro: $149–$269/month
Beehiiv: $131–$218/month
Buttondown: $239/month
Mailchimp: $285/month
Substack: $700/month

Each year, we ask some of the smartest people in journalism and media what they think is coming in the next 12 months.

Now you can follow this year's Nieman Lab Predictors to keep up with their insights in 2025:
bsky.app/starter-pack...

Some end-of-season reflections Here’s how the first few months of our pivot from general media coverage to a more specialised publisher product focus has gone.

Here’s how the first few months of our pivot from general media coverage to a more specialised publisher product focus has gone.

About to try and squeeze lunch, a quick nap and a little work into her lunchtime nap before needing to get the older one from preschool 😅 x

My 1.5yo has been waking pretty much every 45 mins throughout the night since Wed I think because of teething, and my goodness me it's never felt like such a limp to Christmas 🫠

The Top Media Newsletters We at Media Voices get a LOT of media newsletters between us to keep on top of everything that's going on. Here are our recommendations of the top media and publishing newsletters to sign up to, incl...

We at Media Voices get a LOT of media newsletters between us to keep on top of everything that's going on.

Here are our recommendations of the top media and publishing newsletters to sign up to, including how often they come out and key features.

voices.media/top-media-ne...

A federal judge rejects Infowars' sale to The Onion in Alex Jones' bankruptcy, after Jones challenged the sale, leaving it up to a trustee to decide next steps (Dave Collins/Associated Press)

Main Link | Mediagazer Permalink

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As a devoted musical theatre fan, I was nervous about seeing Wicked. But it's superb. Apart from Jonathan Bailey definitely looking too old to be a student, it was completely magical and INCREDIBLY well sung.

The print revival comes to news "A 'finishable' print product from a trusted source which takes the time to explain and consider news would be right for the growing wave of news avoiders who are overwhelmed by the 24/7 news cycle."

"A 'finishable' print product from a trusted source that takes the time to explain and consider news would be right for the growing wave of news avoiders who are overwhelmed by the 24/7 news cycle," @estherkeziat.bsky.social writes.

Oof not every day your face appears next to @semaforben.bsky.social

How The Telegraph turns community into content The publisher uses reader comments to surface stories that journalists would have otherwise missed, enhancing the value of its subscription offering

Really enjoyed The Telegraph's community content workshop at #Newsrewired last week so have written up some of the ways they use comments, polls and forms to increase the value of a subscription:
www.journalism.co.uk/news/how-the...

Amy Cooke Photography does our events and has done headshots for us recently - she's fab. She does weddings too: family-weddings.amycooke.com