Jesse McDonald 🧛🏻‍♂️ ⛤

Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof] I've run a simple but straight-forward to follow test that confirms the reliance of ChatGPT on Google SERPs snippets for its answers.

Awesome research and writeup by the always brilliant @aleyda.bsky.social! Goes to show that traditional SEO continues to maintain its importance even in the new AI reality. www.aleydasolis.com/en/ai-search...

The Overlap Between AI Overviews and Organic Rankings Uncover the surprising relationship between organic web results and AIO citations for the same queries to better prioritize optimization efforts.

.@seoclarity.bsky.social has released an excellent study on the commonalities between visibility in AI Overviews and ranking position in SERPs. Definitely worth a read. www.seoclarity.net/research/aio...

Black Sabbath legend Ozzy Osbourne, the Prince of Darkness, dead at 76 Ozzy Osbourne, the legendary Prince of Darkness, has died.

RIP Ozzy! Thank you for all the amazing music. nypost.com/2025/07/22/e...

"Be the change you want to see in the world" has been a statement that has always resonated with me throughout my life. I truly believe it is a mentality that leads to a better world. I've really enjoyed the evolution of that phrase to "Be the love you want to see in the world" as of late.

Now that we are beyond July 4th it's time to start getting into the Halloween vibe. @duchessjen.bsky.social and I are planning a Hocus Pocus 1 & 2 marathon this evening while we clean the house (kiddo is with my parents for a few days). So excited!

😂😂😂

Matt Cameron left his position as Pearl Jam’s drummer after 27 years. Putting my bet down now that he will be the next Foo Fighters drummer.

Pubcon 2025: Email Marketing Meets SEO In this takeaways blog from Pubcon 2025, Hank explores how AI is reshaping SEO and what it means for email marketers. Learn how to adapt your email strategy, optimize for AI-driven search, and build s...

Honored to have been included in Hank's awesome recap of PubCon blog.kickbox.com/pubcon-austi...

I saw someone talking about the kidney stones example this morning which is what got me thinking about this again. Kind of blows my mind this is happening.

Absolutely! It's something I've been thinking about for a while but something @jenstar.bsky.social during her presentation hit me like a ton of bricks. It's just so irresponsible.

2/2 - In my mind, AIO should not be allowed to provide a result for YMYL queries because it can be dangerous in some cases and have a huge impact on a user's decision making process.

1/2 - Something I was thinking about after #Pubcon. If Google determines a site is YMYL it is held to a higher standard for content quality which can impact organic search performance. Yet with AIO they don't seem to mind that it will say whatever it wants for YMYL-style queries.

This is my greatest photographic achievement

Boss man made it to Bluesky. Show him some love!

Content types LLMs love to reference in results. @shells9.bsky.social #Pubcon

Write with semantic triples (subject, predicate, and object) which is favored by LLMs. @shells9.bsky.social #Pubcon

Perplexity is really good at linking back to sites which leads to really highly qualified traffic which opens up a great opportunity for CRO initiatives. @shells9.bsky.social #Pubcon

Create alerts for search mentions for AI platforms + your brand name to get more information on your mentions and understand how your audience refers to your brand. @shells9.bsky.social #Pubcon

Focus on new(ish) KPIs for reporting. SEOs are now getting a bigger piece of the brand pie in our success models. Lean into brand to show impact as long as you take the extra steps to properly attribute to your work. @shells9.bsky.social #Pubcon

You have to get pretty granular if you want to get credit for your work within reporting. @shells9.bsky.social #Pubcon

Use tools like @ahrefs.bsky.social, @seoclarity.bsky.social, and @semrushofficial.bsky.social to get AI performance understanding and find new opportunities to improve performance. @shells9.bsky.social #Pubcon

Look at Data-Driven Attribution models in GA4 to get more in for on where your actual traffic is coming from. @shells9.bsky.social #Pubcon

Even branded search is changing with the appearance of AI search. It’s not a clear A to Z experience like it used to be. @shells9.bsky.social #Pubcon

Absolutely knocking her #Pubcon session out of the park. @shells9.bsky.social

There are a few challenges for SEOs with AI like attribution and the decline of clicks to websites. @shells9.bsky.social #Pubcon

Tracking AI platforms as referrals in GA4 is becoming easier to achieve. @shells9.bsky.social #Pubcon

Basic elements of SEO, like structured data, should still be helping you in our new AI search reality. @shells9.bsky.social #Pubcon

Click signals are saved, weighted, and reused over time based on the recent antitrust lawsuit information. @shells9.bsky.social #Pubcon

We found out Google is lying to us, so that’s fun. Authorship is still important and we need to reinforce EEAT @shells9.bsky.social #Pubcon

I just updated my SEO Starter Pack. Definitely give it a peak. go.bsky.app/VaRuREQ