Toren Ajk

GSC Data Is 75% Incomplete My analysis of 450 million impressions shows Google filters three-fourths of your data. Here is how to measure the gap.

Single-source decisions based on GSC data alone become dangerous:

Three-fourths of impressions are filtered.
Bot impressions generate up to 6.5% of data.
AIOs reduce clicks by over 50%.
User behavior is structurally changing. www.searchenginejournal.com/gsc-data-is-...

The US immigrant population generated more in taxes than they received in benefits from all levels of government every year from 1994 to 2023.

The Cato study provides the first-ever 30-year analysis of the fiscal effects of immigration on government budgets.

https://ow.ly/jy8a50Y8kM3

The Minneapolis tech community holds strong during 'tense and difficult time' | TechCrunch Founders and investors in the Minneapolis tech industry told TechCrunch they've put much of their work on hold to help out their community.

Founders and investors in the Minneapolis tech industry told TechCrunch they've put much of their work on hold to help out their community.

Crockett: "Now my colleagues want to be the protectors of girls & women. I didn't hear them screaming this when Renee Good was killed in the middle of the street by the same people the vast majority of you just voted to give more money to. It was a lot of crickets, including about the Esptein files"

The arrest of Don Lemon is textbook fascism—a brazen attempt to silence reporting on a criminal regime. Stand up for Don, because our rights stand and fall with those of courageous journalists throughout this country.

YouTube video by Bruce Springsteen Bruce Springsteen - Streets Of Minneapolis (Official Audio)

I wrote this song on Saturday, recorded it yesterday and released it to you today in response to the state terror being visited on the city of Minneapolis. It’s dedicated to the people of Minneapolis, our innocent immigrant neighbors and in memory of Alex Pretti and Renee Good.

Stay free

NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility - SparkToro The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.

If you ask an AI tool for brand/product recommendations a hundred times nearly every response will be unique in three ways:

the list presented
the order of the recommendations
the number of items on that list sparktoro.com/blog/new-res...

This mid-afternoon Alex Pretti vigil at the Portland VA was not heavily promoted. But the crowd probably stretches a quarter mile or more. Americans are galvanized and grieving.

A bearded man in nurse's scrubs offers aid to Justice, wearing a blindfold and holding a sword and scales, who has fallen to her knees.

Street art memorializing Alex Pretti in Seattle. Per r/Seattle, it was painted on a building facing Swedish Hospital in the First Hill neighborhood www.reddit.com/r/nursing/co...

Fritz Pollard Alliance breaks ranks from NFL ecosystem with statement on events in Minnesota Like anyone else who is paying even the most cursory attention to national events, I saw the video of the killing of Alex Pretti on Saturday by federal ICE officers in Minnesota, less than three weeks...

The league and its teams have been silent in response to recent events in Minnesota. On Tuesday, the Fritz Pollard Alliance broke ranks from the rest of the NFL ecosystem by issuing a clear and powerful statement regarding the situation.

kole_calho... • 3h Follow ... × This dude was straight murdered

kole_calho... • 3h Follow • •• X I've stayed out of speaking on politics because I really don't understand it. I knew I didn't when yards once filled with flags of sports teams or child achievements were replaced with a person's favorite politician. I knew l didn't understand it when I could no longer have civil conversations with long time friends because views were being pushed on me. I've always sat somewhere in the middle and could understand the points raised by both sides but those were personal then and politics is not kept personal or confidential anymore.

kole_calho... • 3h | Follow ••• X What this administration is doing when it comes to immigration is blatantly racist, targeting people based on the color of their skin or the sound of their last name. There is a much more civilized way to do this that involves working together with state officials as opposed to inserting the administrations will on a state whose citizens have stood up for their neighbors and said this is not right!

kole_calho... • 3h Follow X I've been silent because that is easy. But silence is a privilege and silence is complicit. Standing up and speaking for what you believe in takes courage. I don't care about what side you're on or who you voted for, this is wrong. This is wrong and is imposing on the basic freedoms we have in the country. Wake up! Speak out!

Former MLB OF Kole Calhoun speaks out. “What this administration is doing is blatantly racist…I’ve been silent because that is easy. I don’t care what side you’re on or who you voted for, this is wrong… Wake up! Speak out!”

Funny how the right is outraged at Fanone flipping off a congressman just days after celebrating a president flipping off a working American .

Special Counsel Jack Smith in his Opening Remarks:

Literally everyone who even vaguely knew what a tariff was said this when they were introduced! You don’t need a team of economists to analyze the situation — no one who lives in reality was confused by this!

Trump’s EPA plans to ignore health affects of air pollution | TechCrunch The Trump administration is planning to stop assigning value to human life when analyzing the costs and benefits of air pollution controls.

The Trump administration is planning to stop assigning value to human life when analyzing the costs and benefits of air pollution controls.

7 hard truths about measuring AI visibility and GEO performance From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why.

I've been saying this since memory was introduced into LLMs. "So here’s the real question: If every response is generated in real time and shaped by user context, how can monitoring tools claim to know exactly when and where a brand appears?" Good read: searchengineland.com/measuring-ai...

Make it viral.

I like to think bowie and prince didn't die, but returned to their home planet when this one started imploding

State of Enterprise 2025: WordPress Usage Deepens as Long-Term Commitment Jumps to 95% New survey data shows WordPress embedded in daily enterprise operations, with rising adoption at scale and declining reliance on bespoke CMS platforms.

State of Enterprise 2025: WordPress Usage Deepens as Long-Term Commitment Jumps to 95% www.therepository.email/state-of-ent...

Good perspective to keep in mind for 2026 plans.

The United States national debt increased by $2.3 Trillion since Trump took office.

What happened to DOGE?

2024 and 2025 were used in 21.3% of fan-out queries. This validates our previous data that tested the hypotheses of LLMs preferring recent content for prompts ranging from affordable home insurance to looking for an enterprise payroll software.

CTRs on search just keep dropping, we updated our research through September - adjust those KPIs and expectations in 2026 accordingly: www.seerinteractive.com/insights/aio...

I Tracked AI Brand Mention Volatility Across 481 Sites — Here’s What I Learned | The Freelance Coalition for Developing Countries This article was edited by Chima Mmeje and Michelle TanseyEarning brand mentions in AI-generated responses is the new hot thing, but sustaining visibility

Interesting study. Worth a read - I Tracked AI Brand Mention Volatility Across 481 Sites — Here’s What I Learned | The Freelance Coalition for Developing Countries freelancecoalition.org/blog/awr-bra...

4 Prompts to Boost AI Citation Frequency and SERP Presence Learn four effective prompts to enhance AI citation frequency and improve your content's SERP presence for greater visibility.

4 Prompts to Boost AI Citation Frequency and SERP Presence ampwptools.com/how-to-use-p...

A Step-By-Step AEO Guide For Growing AI Citations & Visibility Discover the content that AI engines value and how to build a blueprint for optimizing your website for AI citations.

My guide for using AI crawler behavior to provide a blueprint for increasing your brand mentions - A Step-By-Step AEO Guide For Growing AI Citations & Visibility www.searchenginejournal.com/aeo-guide-se...

Blogging, AI, and the SEO road ahead: Why clarity now decides who survives AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search.

Blogging, AI, and the SEO road ahead: Why clarity now decides who survives searchengineland.com/blogging-ai-...

Tracking AI search citations: Who’s winning across 11 industries An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.

Definitely reinforces the need for a YouTube presence. Most of the dominant sites are to be expected but a few interesting ones pup up in certain niches. - Tracking AI search citations: Who’s winning across 11 industries searchengineland.com/ai-search-ci...

Why I gave the world wide web away for free | Tim Berners-Lee My vision was based on sharing, not exploitation – and here’s why it’s still worth fighting for

Thirty-two years ago, we were given the web as a gift.
Today, we must live up to such a gift and defend it.
www.theguardian.com/technology/2...

Schema and AI Overviews: Does structured data improve visibility? A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews.

Schema and AI Overviews: Does structured data improve visibility? searchengineland.com/schema-ai-ov...