Defne Gencler

Thank you! Small shifts >> big impact

19.06.2025 08:10 — 👍 2    🔁 0    💬 0    📌 0

Your website should be written for your most valuable customer. Not for your CEO.

Here are a few examples of reworked hero sections that show customers why they're the better choice.

06.06.2025 13:43 — 👍 1    🔁 0    💬 1    📌 0

A positioning statement isn't:

- A tagline
- Your mission statement
- Or just a description of what you do.

A positioning statement tells people:

- What you do
- Who it's for (so you attract the right prospects)
- Why you're different (so they choose you over the competition)

05.06.2025 13:50 — 👍 0    🔁 0    💬 0    📌 0

The secret to great copywriting? Being specific.

Generalities are where creativity (and conversions) go to die.

03.06.2025 14:35 — 👍 3    🔁 0    💬 0    📌 0

Most #startups don't have a content problem.
They have a messaging problem.

Here are some warning signs:
🚫 Your target audience is "everyone."
🤐 Everyone describes the product differently.
📋 Your positioning statement is just a description of the product.

If this sounds like you, visit my website

02.06.2025 14:10 — 👍 3    🔁 0    💬 0    📌 0