A well crafted API docs is a growth lever. If you haven’t invested in it yet, you’re likely alienating developers and leaving growth on the table.

If your API experience is clunky, no amount of campaigns will save you.

Some of the best dev SaaS tools I know are great at this and are making their APIs:

- Easy to browse
- Logical to navigate
- Fast to test
- Fun to build on

Some of the simplest ways to win over developers in my experience are:

- Build intuitive API explorers
- Have pre-authenticated playgrounds that return real responses
- Use thoughtfully grouped endpoints and navigation
- Create tutorials that show “HOW”, not just the “WHAT”

And with AI taking over a large chunk of writing code and developer workflows, API docs is no longer just an interface for integration. It’s what your ICP can see, touch, and trust.

When I was marketing to developer audience (for 5+ years), I learned this the hard way. Today, at Powered by Search, our team works with several dev SaaS companies and the same lesson keep coming up.

I believe your API is the product and in many ways your best performing marketing channel, especially if you’re Dev SaaS.

API usage is the atomic unit of product usage in the Dev world. Every call, every integration, every request is a sign of value being delivered and trust being built.

The Rise of Operator-led Content: How to create content that can’t be ignored Brands that win will be the ones publishing content that are original, specific, and experience-backed. They're the kind of content pieces that you can't ignore.

That's the type of content that buyers trust. It's the type of content that gets forwarded in group chats. And ultimately moves pipeline.

If you're leading content, demand gen, or GTM strategy, I think my latest newsletter will resonate.

getwickedgrowth.com/rise-of-oper...

That's why operator-led content is winning.

And what types of content works well for this?

3. The benchmarks you've collected from your product.
2. The frameworks you built to solve hard GTM problems.
1. The failures you fixed and learned from the hard way.

The only content that works now is the kind that *only* you can write.

Because your buyers aren't looking for more content. They're looking for someone who has been where they are.... and made it through.

They want specifics. They want the scars. They want *your* thinking, not just your product.

When & Why You Should Not Reduce CAC Growth minded companies should stop obsessing about CAC reduction. Here's what to do instead.

Read in detail over here 👇

getwickedgrowth.com/the-case-for...

If your first instinct is to lower CAC, you might be solving the wrong problem. The better question to ask is: How do we make the business strong enough to afford more?

Because the companies that fear a high CAC tend to plateau. And the ones that lean into (strategically) end up owning their market

- Certain campaigns looked expensive at first sight. But drove high ACV deals with constant upgrades. Both of these instantly reduced our payback period that allowed us to get even more aggressive.

The takeaway?

I started asking how fast can we recover it? And I adjusted campaigns and cut geographies based on payback period.

- Some geos drove tons of demos but payback was crazy high with high churn. Instant cut.

A solid PMM should be able to help you here. Anytime a competitor announced layoffs or hadn't raised in a while, we leaned in.

- We offered contract buyouts.
- Handled migration and onboarding for them
- Reduced risk by providing a free POC

3. Stop looking at CAC in isolation.

But that focus made it easier to outspend competitors because we knew every dollar was pointed at the right segment.

2. Use market conditions to outmaneuver competitors

1. Double down on the most profitable segments instead of spreading too thin.

We went deep on the segment where we had the highest win rates, fastest cycles, and strongest retention.

It wasn't sexy. It was focussed.

Because the companies that are growing fast weren't obsessed about cutting CAC. They were building businesses that could afford to spend more than anyone else and still win.

Anyone remember how aggressive monday(dot)com used to be? Or ClickUp...

Here's what I learned to do instead:

Strong opinion incoming: I don't think CAC is the problem most marketers, founders, and VCs make it out to be.

Every quarter, it was one of the first metrics I'd look to improve. Every uptick felt like a red flag. But over time, I realized I was asking the wrong question.

#RestoreTheSnyderVerse

Meeting conversion rates vs. Holiday snooze: Which industry is still converting? Which industries are converting demo requests during the “O! O! O!” season? The answers are in this benchmark and trends report.

As we wrap up the year, the goal isn’t just to close deals. It’s to position yourself for an explosive January.

Read the full report only on RevenueHero

www.revenuehero.io/reports/demo...

Focus on warming leads for January.

1️⃣ Nurture with value: Send insights, not just “checking in” emails.

2️⃣ Simplify scheduling: Flexible systems = fewer no-shows.

3️⃣ Prioritize intent: Quality > quantity in December.

December isn’t dead — it’s decisive.
If you’re in a mission-critical space, now’s the time to shine.

If not?

💡 Holiday dip? It happens

•Education Software: Dropped to 58.78% — guess everyone’s grading papers.

•Marketing Software: Down to 62%, with attention shifting to campaigns over tools.

The takeaway?

💡 The holiday hustlers

•Legal & Compliance Software: 79.25% meeting rate. They’re not debating; they’re deciding.

•HR Software: 67.76% meeting rate. Because hiring doesn’t take holidays.

Mission-critical = Consistency

•Real Estate Software: 96.23% qualification rate, 73.26% meeting conversion. They’re not waiting for January.

•Healthcare Software: 65% meeting rate. Even in December, the show goes on.

60% meetings booked even while everyone's "OOO until 2025".

I analyzed 8,491 demo requests from last week.

Here's what happened when holiday brain kicked in 👇

Want to see how to build this report?

Let me know below.

I'll do a quick write up if people find this interesting.

PS. They're super helpful for forecasting too ;)

Cohorts helped me win in PLG, and they’re doing the same in sales-led. Whether it’s activation, retention, or conversions, if time delays are involved, you need to look at cohorts.

With this one report, I can:

1️⃣ See which campaigns deliver fast results and which are building a long-term pipeline.

2️⃣ Spot bottlenecks where leads are stalling out (and fix them).

3️⃣ Understand exactly how marketing efforts ripple through the funnel—whether it’s now, next quarter, or even later.

Here’s how it works:

- Each MQL cohort is grouped by the month they entered the funnel.
- We track how quickly they convert into opportunities across subsequent months.
- Same-month conversions? That’s your instant win column.
- Progress over time? That’s the diagonal (and my favorite part).