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Vaughan Emsley

@vaughan45.bsky.social

The way for campaigns and candidates to win is to think like a brand market leader not a lawyer. Five mantras: be bold, be simple , be visual , be self evident, be relevant. More in depth on vaughan's Substack. Please subscribe. It's free!

15,824 Followers  |  33,222 Following  |  1,570 Posts  |  Joined: 15.11.2024  |  2.087

Latest posts by vaughan45.bsky.social on Bluesky

Preview
It's the ambition, stupid. In all the coming elections up to and including the Presidential in 2028, the Democrats need to win and win big.

It's the ambition, stupid.
open.substack.com/pub/vaughane...

My latest post on how the Democrats can't win big until they become more ambitious. Please subscribe. It's free!

03.08.2025 19:10 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

GOP = Grand Old Pedos. Spread the word.

22.07.2025 22:07 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This is branding. Billboard funding anyone?

22.07.2025 22:06 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Hakeem Jeffries is a one man billboard for what is wrong with the Democratic party.

22.07.2025 16:46 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The only problem with living in New York is that it is that is full of loud mouth bullshitters like this one.

16.07.2025 12:07 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Brilliant.

16.07.2025 12:04 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

No arguing with this.

16.07.2025 12:02 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This was known in the 17th century as the 'divine right of kings'. The king is anointed by god therefore cannot be gainsaid. Hence England had a civil war in the 1640s, executed the king, and had its 'Glorious Revolution' in 1688 to depose another absolutist, James II. Do 'Republicans' get it?

16.07.2025 12:01 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Conventional thinking would say no but there is a place for this in the artillery of attack ads. 'Make your vote mean this' is the thought I think. Gives fed up voters a reason to mail their ballot or go down to vote in person.

16.07.2025 11:50 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Dems need to make more of the issue of corporate welfare. It's a bridge to the sort of working class voters who have stoped supporting the party over the past thirty years. If , as a results, other bridges to corporate donors are burnt , so be it. Votes are more important than cash.

16.07.2025 11:41 β€” πŸ‘ 5    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

This is really good. A great line. A simple story well told. It's very convincing. Needs a call to action though. If the AFL-CIO wants to boost union membership they should put money behind this sort fo thing and more.

16.07.2025 11:38 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Six Reasons Why The Epstein Scandal Is Going Nowhere A lot of Democratic commentators are making a lot of noise about the Epstein scandal.

My latest Substack post on why the Epstein scandal is not where Democrats should be spending their time right now. Please subscribe. It's free!

Six Reasons Why The Epstein Scandal Is Going Nowhere open.substack.com/pub/vaughane...

15.07.2025 18:04 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The Prime Minister of the United Kingdom is clearly an idiot.

04.07.2025 16:38 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Outstanding!

03.07.2025 11:41 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

An incredible achievement. Why is the DNC spending millions of dollars to try and figure out how to speak to young people? Just but an Acela ticket and come to NYC.

30.06.2025 22:42 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Very powerful

30.06.2025 22:39 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
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Zohran Mamdani Shows Democrats How To Galvanize The Voters. Is This A Lesson They Can Learn? Zohran Mamdani comes from nowhere, is outspent three to one, and wins the New York Mayoral Primary with a huge margin.

Zohran Mamdani Shows Democrats How To Galvanize The Voters. Is This A Lesson They Can Learn?
Latest Substack post . Lots to learn for 2028 from Mamdani. Please subscribe.It's free!

open.substack.com/pub/vaughane...

30.06.2025 22:31 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Nothing to argue with here.

26.06.2025 18:35 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This is really , really good. All the elements are there. Now they need to focus on the key ones, one at a time. Short and simple wins the race.

26.06.2025 15:18 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
24.06.2025 17:18 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Democrats need a legion of David Hoggs.

24.06.2025 17:02 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
24.06.2025 17:01 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

We need more of the 'Dark Arts'

22.06.2025 19:48 β€” πŸ‘ 4    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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If Top Democrats Spoke With The Effectiveness Of The 'No Kings In America' Movement We Would Be In A Different Place. Here Are Ten Ways They Can Learn How. The β€˜No Kings in America’ marches were attended by close to 7 million people.

Most Democrats are not cutting through. Here is a simple way for them to figure out how to change that.

open.substack.com/pub/vaughane...

22.06.2025 19:34 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

One visual tells the story.

22.06.2025 17:48 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

One of the things I keep going on about is that campaigns need to hire different types of creatives to produce content. One of the types is satirists who know how to craft a great headline. Bury your cliches and talking points. Any candidate would make a greater impact if he used talent like this.

22.06.2025 15:20 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Very powerful.

22.06.2025 14:04 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Change will come from the edge not from the center. Don't expect the DNC to make any difference to anything. Save your donations for candidates and organizations that seek to lead opinion not follow it.

21.06.2025 12:59 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

If the left had a propaganda wing( the right certainly does) it would be talking about 'The Outbreak of Pedophilia' among senior Republicans.

21.06.2025 11:52 β€” πŸ‘ 27    πŸ” 10    πŸ’¬ 1    πŸ“Œ 1

This is very smart. Talk about the many ideas you support that most people agree with while forcing your opponent into the 'wacko' corner. South Carolina is not very elastic as a state but looking at the elements of her campaign Dr.Andrews has a chance.

21.06.2025 11:47 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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