Projects by IF

#12 Building confidence in the AI age Everywhere we go, we hear a version of the same sentence: “Everyone wants to use AI, but no one feels ready.” It’s a fair observation.

Every organisation now faces a choice: experiment carefully or fall behind the AI curve.

Learning safely is key: teams that understand the risks build systems that earn trust and drive adoption.

More on this in our latest newsletter from @sarahtgold.bsky.social

www.linkedin.com/pulse/12-bui...

04.11.2025 11:59 — 👍 1    🔁 1    💬 0    📌 0

Crossing the AI divide: How to compete in the age of adoption and trust · Luma AI is no longer a future trend, it’s a systems shift transforming how organisations work. But while pilots are everywhere, only a few turn adoption into real…

Register for your ticket here luma.com/xh4nnffz

22.10.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0

Event graphic in blue: ‘Crossing the AI divide’ with Christine Forster, GM GenAI at Experian, 13 Nov, London

Excited to have Christine Foster, General Manager GenAI and Automation at Experian joining sarahtgold.bsky.social on the panel at our event 'Crossing the AI divide'

We'll be discussing how ​Experian are introducing AI into their products & consumer experiences - without breaking trust

22.10.2025 14:23 — 👍 1    🔁 1    💬 1    📌 0

The adoption gap: How to compete in the AI age without breaking trust · Luma AI is no longer a future trend; it’s a systems shift already transforming how organisations operate. To capture ROI and avoid costly risks, leaders must…

“Fail fast” is a common mantra in tech.

But when it comes to AI, success isn’t about how fast we experiment. It’s about whether people actually use what we build.

We're hosting a panel event on 13 November in London on building trustworthy AI.

🔗 Register for your ticket luma.com/xh4nnffz

24.09.2025 18:24 — 👍 0    🔁 1    💬 0    📌 0

**Jobs**

Dear Bluesky folks, we are looking for more folks to join us at IF.

Product manager with AI expertise
ML engineer
Design engineer

If you’re interested in working at the intersection of genAI and trust, please get in touch with me & help me share! A mix of perm and freelance

28.08.2025 08:56 — 👍 0    🔁 7    💬 0    📌 0

3 new patterns for trustworthy AI customer support This blog post is an update to our design patterns for AI which we shared last year. The new patterns we’ve added are:

AI chatbots will continue to get more capable and improve efficiency – but not without their dangers.

Our new design patterns will help ensure your AI-enabled services are designed to be trustworthy and, ultimately, serve people.

medium.com/writing-by-i...

02.09.2025 09:57 — 👍 1    🔁 0    💬 0    📌 0