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Rod McLaren

@rodm.bsky.social

Writing words for climate and digital, for orgs like Sport England, FF, ustwo, Public Digital, [redacted] and you. Ex Co-op, Mobbu, ECK.L, F365. Was @rod in the other place.

166 Followers  |  246 Following  |  52 Posts  |  Joined: 22.04.2023  |  2.0905

Latest posts by rodm.bsky.social on Bluesky

Murmuration! @sarahtgold.bsky.social

01.02.2026 13:50 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

ooh thanks Stru. Bass and Bateson, love it @ianbetteridge.com

16.01.2026 17:56 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Most pieces should be 3, 2 or 1 things - Rod McLaren: Words that work Present 3 things. Or decide between 2 options. Or show 1 thing. And whichever you choose, the piece should have only 1 aim. OK, sometimes a piece

Most pieces should be 3, or 2, or 1 thing only? www.holdfastprojects.com/3-2-1 (and not 6 things like that illustration)

08.12.2025 09:58 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Guderian bosses Evri's hardest route, Patton remains loyal to Amazon

28.11.2025 10:07 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

closed 689 browser tabs, is that bad

08.11.2025 18:05 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

i know right?

05.09.2025 12:02 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

i need this too, and would pay

05.09.2025 09:03 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0
Is your system accountable to Newton, Darwin or Octavia Butler? - Rod McLaren: Words that work 1 September 2025 Woodrow Wilson, 1908: โ€œgovernment is not a machine, but a living thing. It falls, not under the theory of the universe, but under

Is your system accountable to Newton, Darwin or Octavia Butler? www.holdfastprojects.com/accountable-...

05.09.2025 09:02 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

i see what you did there ๐Ÿคฃ

03.08.2025 10:23 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
gilest.org: How to be open while you test and learn

and Giles has some ideas on building institutional confidence in working-in-open here gilest.org/notes/open-t...

25.07.2025 12:22 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Great list of working in the open examples by @gilestur.bsky.social . Challenge for product and comms teams: in an quanty era of metrics, how do we *prove* the value to orgs of working in the open?

25.07.2025 11:56 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Todo: update the emissions numbers for 2025. As a customer though, the switch went well and happy with Starling.

03.07.2025 09:00 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

bottomly potts

26.06.2025 09:55 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Recommended: Estimating digital carbon emissions workshop - Rod McLaren: Words that work 17 June 2025 I joined a really good workshop on Estimating digital carbon emissions by Chris Adams and Katrin Fritsch of the Green Web Foundation

Recommended: Estimating digital carbon emissions workshop www.holdfastprojects.com/greenweb - by @mrchrisadams.bsky.socialโ€ฌ and Katrin Fritsch of Green Web Foundation - helpful on measuring emissions of digital services, and energising!

17.06.2025 13:00 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Animals! Thoughtful discussion! This will be good

12.05.2025 20:57 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Do the AIs know their carbon emissions? No. - Rod McLaren: Words that work 8 May 2025 Can the big AIs tell you what their carbon emissions are? On the whole, not really because no-one discloses emissions, so while some AIs

the AIs don't know what their carbon emissions are www.holdfastprojects.com/chat-carbon-... , so does the first AI co to publish its emissions get a reputational boost?

12.05.2025 08:24 โ€” ๐Ÿ‘ 1    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Survey: Society for Hopeful Technologists โ€” Careful Industries Are you a UK-based technologist interested in joining a body that acts in solidarity against the excesses of extractive platform capitalism? Complete this survey to help shape the Society for Hopef...

If you're a UK-based technologist who's had enough of extractive platform capitalism and wants to act in solidarity to build something better, please fill in this survey and share with others www.careful.industries/blog/2025-4-...

26.04.2025 07:55 โ€” ๐Ÿ‘ 15    ๐Ÿ” 20    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1

find yourself a confident team like this and let it rip (I still chuckle too!)

25.04.2025 16:22 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

oh interesting thanks Matthew, I'll take a look

25.04.2025 15:34 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
carbon.txt makes sustainability data easier to discover and use on the web. Carbon.txt is a single, discoverable location on any web domain for public, machine-readable, sustainability data relating to that company.

You can put a carbon.txt file on your website so your org's sustainability disclosures are discoverable, says carbontxt.org. Er I think mine works www.holdfastprojects.com/carbon-text

25.04.2025 14:36 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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FF Studio - Why public sector grantmaking needs better tools FF Studio - Donโ€™t take grants for granted: why public sector funding needs better tools

This work from FF studio ๐Ÿ‘

Any org who provides grants/gives away money, take a look Applicable EVERYWHERE

Supportive for users, good for orgs

www.ff.studio/projects/gra...

Big up Debs Durojaiye @abscond.org who worked on it

Supported by @annagoss.co @eliotf.bsky.social
@rodm.bsky.social

23.04.2025 15:37 โ€” ๐Ÿ‘ 6    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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FF Studio - Why public sector grantmaking needs better tools FF Studio - Donโ€™t take grants for granted: why public sector funding needs better tools

we've written up some work exploring what grants might look like if power between grantseeker:grantmaker got slightly reshuffled, and if the technology UK gov used to give out ยฃ46bn of grants was an enabler rather than a constraint. grab a brew, enjoy

www.ff.studio/projects/gra...

22.04.2025 13:52 โ€” ๐Ÿ‘ 8    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 6

last working day to top up ISAs and SIPPs this tax year, and several bonuses available for top ups and transfers

04.04.2025 12:02 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Enforcing standards, better coordination and some market shaping can break vendor lock-in and improve local gov case management (social care, fostering etc) - a hard problem but necessary

01.04.2025 08:23 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Change is hard. But possible.

25.03.2025 14:42 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Last year a tv producer said to me that everyone's motto was "Stay alive til '25", in the hope that things improved this year. So anecdotally a clear slowdown in tv prodn? [Caveat: i don't work in tv, probably don't know what i'm talking about]

24.03.2025 09:54 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

my guess, yes, plus: production slowed during covid and releases of new content slowed even more, so there was a backlog of unreleased content at the same time as interest rates made financing harder = less production happening

24.03.2025 09:51 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
closeup on Harrison Ford in The Fugitive, standing on a sidewalk, the city behind him is out of focus. he's wearing an outfit that's giving Redford in Three Days of the Condor - tweed jacket with popped collar, a chambray shirt, and a black skinny knit tie (with tiny red stripes that are impossible to make out here)

closeup on Harrison Ford in The Fugitive, standing on a sidewalk, the city behind him is out of focus. he's wearing an outfit that's giving Redford in Three Days of the Condor - tweed jacket with popped collar, a chambray shirt, and a black skinny knit tie (with tiny red stripes that are impossible to make out here)

decided to share my essay on The Fugitive since St. Patrick's Day aka Dr. Richard Kimble Day is nigh www.patreon.com/posts/fugiti...

11.03.2025 03:21 โ€” ๐Ÿ‘ 415    ๐Ÿ” 64    ๐Ÿ’ฌ 16    ๐Ÿ“Œ 17

Haha excellent (born in fareham)

16.03.2025 20:21 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

thanks Alison!

10.03.2025 12:24 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

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