Benrmatthews

Job Opportunity: Senior Marketing Executive / Junior Marketing Manager (Maternity Cover) We’re looking for someone with solid agency experience who’s ready to step up and grow with us. You’ll start as a Senior Marketing Executive but we’ll actively support your development into an Account…

A lovely opportunity to join our team 💜 with a clear progression pathway 🎯 while working from home 🏡 on amazing impact campaigns! 🌍

empower.agency/insights/car...

Will AI Make or Break the Energy Transition? Insights from Nature and Climate House Will AI will be a critical enabler for achieving net-zero or do its own energy demands pose a threat to energy security?

Will AI help or hinder our progress towards net zero?

Our Co-Founder @benrmatthews.bsky.social recently attended the event “Will AI Make or Break the Energy Transition?” at #SXSWLondon to find out.

Read his summary here 👇

empower.agency/insights/cli...

🙌

London Climate Action Week 2025 - in person and digital highlights “For” and “Against” the motion “The Climate Emergency Has Backfired” at Nature & Climate House during SXSW London 2025.

London Climate Action Week will be a pivotal moment for accelerating climate action this year 🌍

We've compiled some of the most exciting events taking place on - and offline - here's what not to miss 👇

empower.agency/insights/cli...

#LCAW2025

🌏 🌎 🌍 💚 #WorldEnvironmentDay

In 2024, the world produced 400 millions tonnes of palstic waste.

Today, on #WorldEnvironmentDay, we are joining the call to #BeatPlasticPollution - two months before countries meet in Geneva to continue negotiating the Global Plastics Treaty 🌊

Find out more: www.worldenvironmentday.global

📣 Research reveals the world is spending at least $2.6 trillion a year on harmful subsidies. This is accelerating the destruction of ecosystems and species extinction.

We need governments to step up efforts to deliver a #NaturePositive economy through #SubsidyReform.

Will the tooth fairy pay up if the tooth has been swallowed? As a fan of money, my son has known of the Tooth Fairy for some time, and is now discussing her rates of business – and filling in the correct paperwork

Last week, my son lost his first tooth. Unfortunately he also swallowed it, leaving me with one just option: to get to work forging some government documents.
www.theguardian.com/lifeandstyle...

Looking forward to it! 🙌

Are your Facebook ads suddenly underperforming?

🗓️ Join us on 10th April for the webinar ‘Meta Changes: Navigating the new reality for nonprofits’ to learn how you can ensure your digital campaigns remain effective amidst Meta’s latest updates.

Sign up below 👇

empower.agency/insights/eve...

Climate Action, Autism, and Navigating COP As we prepare for COP30 in Brazil, Hannah revisits her experience of COP27 as a neurodivergent comms professional.

Climate comms 🤝 neurodiversity

To mark #NeurodiversityCelebrationWeek, @hannahlloyd-west.bsky.social reflected on her experience of COP27 as an autistic comms professional, and the importance of creating a truly inclusive workplace 🌎 ✨

🔗 empower.agency/insights/cli...

#NCW #ThisIsND

Noticed a typo on "Unbelievable".

Unbelieavable.

Unbelieavable. It's only just been International Women's Day, but accused sex trafficker Andrew Tate has got courses on how to traffic women available on #Spotify.

Sign the petition to have the course removed: www.change.org/p/demand-spo...

Can we also get more men sharing this petition please?

Happy #BCorpMonth from Empower!

We’re proud to have been a B Corp since 2022, joining a brilliant community with the shared belief that businesses can (and should!) have a positive and meaningful impact on people and the planet 🌏

Digital charity and third sector comms - groups and communities you should know about In today’s digital age, charities and organisations in the third sector are increasingly leveraging technology to amplify their impact, broaden their reach, and more.

For non-profit comms professionals, finding time for learning, knowledge sharing and networking can be tricky - but it’s so worth it 💪

Check out @benrmatthews.bsky.social's list of digital charity and third-sector comms groups you might want to join 👇

empower.agency/insights/soc...

My love for percentage calculator websites knows no bounds 💝

Climate Communicators 🌏 Join the conversation

Want to stay updated on all things climate communications? 🌍

Check out our starter pack of brilliant comms/marketing professionals working on climate and sustainability 📣

go.bsky.app/CCH5ejL

(and drop us a message to be added)

@jazcummins.bsky.social welcome Jaz! If you're looking to connect with climate folks, I have more than two dozen themed starter packs (click on my profile then slide to the right) and I also curate this feed of more than 4,500 scientists who study climate-related topics that you can pin:

Bookshop.org enters the e-book arena, giving indie stores a new way to compete with Amazon "Everything Amazon can do, we want to do as well or better," says CEO Andy Hunter on boosting indie sales digitally.

This is VERY good news. Love bookshop.org and all the stuff they do!

www.salon.com/2025/01/28/b...

If you’re working in a comms/marketing role with a focus on climate, sustainability, or the environment, please comment 💚 below to be added, and share with anyone who you think might be interested.

An image of the Bluesky butterfly logo floating over an aerial view of a forest.

Are you working in climate communications and active on Bluesky? 🌍🦋

@empoweragency.bsky.social are creating a starter pack of non-profit climate communicators, to help the community stay updated on the latest sustainability news and learn from each other’s successes and challenges.

Meta Ads Tracking Changes: how to adapt to new health, social, or political issue restrictions Here we explore new data supported tips, shared by LinkedIn, in order to create meaningful paid ads to help charities stand out and achieve their organisational goals.

⚠️ Meta recently implemented significant changes to how it tracks paid ads

These changes will primarily affect charitable organisations that work on health, social, or political issues.

⬇️ Our Co-Founder @benrmatthews.bsky.social explains how how to adapt.

empower.agency/insights/fac...

euphoric photo of dolphins jumping under a rainbow

this is how it feels to reach 30 MILLION users!!!

Interesting thread on Meta is ending their Facebook/Instagram fact checking program.

Empower’s Digital Trends & Insights Report 2025 Our Digital Trends & Insights Report, informed by those who have adapted first hand to the past year’s challenges, will help you to navigate the evolving digital landscape.

🤖 Automate reporting processes for efficient data analysis and decision-making.

Want more insights?

Get Empower Agency's Digital Trends & Insights Report 2025, where we share the key trends and insights to inform your strategy for 2025.

Download now: empower.agency/insights/dig...

😎 Include adaptability for various display modes in design, as dark mode compatibility with specific colour adjustments is required for legibility.

⚡ Website performance and accessibility are becoming key differentiators in user experience. Keep load times fast. Keep content accessible.

If I was planning my organisation's digital marketing strategy for 2025, here's what I'd be doing:

🤳 Platform-specific video strategies, with a focus on 7-8 second videos without voice overs for platforms like TikTok and Instagram Reels.

Cop29 agrees $1.3tn climate finance deal but campaigners brand it a ‘betrayal’ Deep divisions remain after high-stakes talks end with agreement to help developing world shift to low-carbon economy

“#Cop29 is a betrayal of both people & planet by wealthy countries who claim to take climate change seriously. Rich countries have promised to ‘mobilise’ some funds in the future, rather than provide them now. But lives in vulnerable countries are being lost now.”
www.theguardian.com/environment/...

The climate crisis and all the evil in the world drives me to despair The world will continue to be absurd, but you, with all your passion, can still make your corner of it more bearable

The great and the small, all have trampled on one another in their greed, ignorance and pursuit of power. In the end, Voltaire decided, we are left with but one solution: to cultivate our own garden.

www.theguardian.com/lifeandstyle...