Coretext Pty Ltd

🐟 Word of the Week: Bioaccumulation 🌿 Bioaccumulation happens when pollutants such as mercury or pesticides build up in living things faster than they’re broken down, moving up the food chain and affecting humans too. What word should we feature next?

A single social post can’t do every job. When we repurpose content for clients, identical posts almost always perform differently across platforms — and usually not for the better. Our new blog sets out five ways to adapt a message so its right for each one. Read more: tinyurl.com/onemessagema...

🎬 What I’m… Today, Deborah is observing a legume trial in central Victoria. Over the years this region has shifted from cattle and hay to canola. Now, legumes are now being tested for their fit. Our What I’m series shares our team’s work — ideas and experiences shaping how we communicate science.

🧪 Word of the Week: Stoichiometry! The science of balance in chemical reactions—crucial for safe medicines, clean fuels & sustainable industry. Precision is what makes innovation possible. What word should we feature next?

Strong briefs prevent scope creep. Clear purpose, named audiences, explicit constraints. Our blog reveals the essentials — and why they save more time than any rewrite ever will. Read it on the Coretext site: www.coretext.com.au/post/what-st...

🎬 What I’m… Nicole is north of Wagga photographing Thunder lentils being harvested. Lentils enable weeds and diseases to be controlled before swinging back into cereal crops. Our What I’m series shares our team’s work — ideas and innovations shaping the future of science communication.

🧫 Word of the Week: Antimicrobial
Antimicrobials kill or stop the growth of microbes (bacteria, viruses, fungi) and are vital in medicine, farming & food safety. This week marks World Antimicrobial Resistance Awareness Week, a reminder to use them wisely. What word should we feature next?

From robots in Queensland to seaweed farming in Tasmania, diversity keeps Australian agriculture strong. 🌾 Read our National Agriculture Day blog on how variety drives resilience: www.coretext.com.au/post/austral...

🎬 What I’m… Christine’s mapping next year’s publishing schedule and reviewing a major series we’ve just completed — ensuring every insight feeds into a sharper process next time. Our What I’m series shares our team’s work — ideas and innovations shaping the future of science communication.

🐝 Word of the Week: Pollinator!
Australia’s 2,000+ native bees plus butterflies, beetles & birds keep ecosystems and crops alive. Protecting them protects our food. 🌸 What word should we feature next?

Accuracy in science comms is essential—but responsibility goes further. During the International Week of Science and Peace, our latest blog shows how responsible communication strengthens trust in science and society. Read how to apply these principles in your own work: tinyurl.com/responsibles...

🐝 Brad’s inspecting hives on Victoria’s South Coast as Australian Pollinator Week begins—spotlighting native bees, butterflies, beetles and hoverflies that keep Australia’s landscapes alive.

🧬 Word of the Week: Metastasise — when cancer spreads from one part of the body to another. Studying how and why this happens helps scientists design treatments that stop tumours from spreading and improve survival rates. What word should we explore next?

A communication audit reviews your full communication system — channels, cadence, workflows and feedback. Our latest blog shows how acting on audit findings strengthens clarity, efficiency and trust: www.coretext.com.au/post/how-a-c...

🎬 What I’m… Catherine’s thinking about audience focus — making sure every piece of content reaches the people it’s for, in a way that works for them. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.

🪨 Word of the Week: Stratigraphy! The study of Earth’s rock layers—vital for building safely, finding minerals & reconstructing past climates. Science beneath our feet! What word should we feature next?

We joined the @birdlifeoz.bsky.social Aussie Bird Count: 20 minutes, dozens of species, and a clear lesson — structure and transparency turn curiosity into contribution. 🐦 Read our reflection on citizen science and communication: www.coretext.com.au/post/how-a-2...

🎬 What I’m… Lauren, our Digital Designer, designs digital content that’s authentic, on-brand and purposeful. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.

🧩 Word of the Week: Polymerisation! How small molecules join into long chains to create plastics, rubbers and textiles—materials shaping daily life. What word should we feature next?

Medical breakthroughs mean little if they stay in journals. Strategic communication moves evidence from publication to practice—faster.
🔗 See how during #MedicalResearchWeek: www.coretext.com.au/post/how-str...

Canola harvest across southern Australia shows what decades of R&D can do. Varieties bred for drought, disease and yield — adaptable across the country.

Word of the Week: Agroecology 🌱 On #WorldFoodDay, we’re reminded that real food security isn’t just about growing more food—it’s about growing it in ways that care for people and the planet. That’s what agroecology is all about. What word should we explore next?

When research communication drifts into ambiguity, uptake drops. Clarity isn’t simplification—it’s precision. We help teams align intent and understanding so research reaches the right audiences.
🔗 Read the full blog: www.coretext.com.au/post/the-hid...

In this episode of our What I’m... series we flashback to Melissa at the Brassica Conference. Now, as canola harvest is underway, the research on genetics, agronomy and disease management shared there is paying off in the paddock. 🌾

🥚 It’s #WorldEggDay. Beyond brunch, eggs play a role in child growth, women’s livelihoods, and resource-efficient protein. But here’s the harder question: are eggs part of a sustainable food future — or just a bridge food on the way there?

🌀 Word of the Week: Spaghettification — when extreme gravity near a black hole stretches matter into thin strands. A cosmic reminder of physics at its limits. What word should we explore next?

🎬 What I’m… Brad, our Consulting Editor, has been at an ag tech expo in regional Victoria, featuring weed control, sensors, autonomous machinery and precision tools. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.

Word of the Week: Entropy ♨️ The science of energy dispersal. Why hot drinks cool, batteries drain and randomness keeps encryption secure. From fridges to computing, entropy shapes daily life. What word should we feature next?

Jargon, overselling, dense text, missing context, inaccessible design—5 mistakes that derail science comms. Our blog shows how to avoid them.
🔗 www.coretext.com.au/post/five-co...

🌍 29 Sept is Intl Day of Awareness on Food Loss & Waste. Households = 60% of food waste. Our team’s tips: compost, eat leftovers, preserve food, meal kits, glass storage, buy ‘ugly’ produce. What’s your best food waste reduction hack?