Coretext Pty Ltd

🥚 It’s #WorldEggDay. Beyond brunch, eggs play a role in child growth, women’s livelihoods, and resource-efficient protein. But here’s the harder question: are eggs part of a sustainable food future — or just a bridge food on the way there?

🌀 Word of the Week: Spaghettification — when extreme gravity near a black hole stretches matter into thin strands. A cosmic reminder of physics at its limits. What word should we explore next?

🎬 What I’m… Brad, our Consulting Editor, has been at an ag tech expo in regional Victoria, featuring weed control, sensors, autonomous machinery and precision tools. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.

Word of the Week: Entropy ♨️ The science of energy dispersal. Why hot drinks cool, batteries drain and randomness keeps encryption secure. From fridges to computing, entropy shapes daily life. What word should we feature next?

Jargon, overselling, dense text, missing context, inaccessible design—5 mistakes that derail science comms. Our blog shows how to avoid them.
🔗 www.coretext.com.au/post/five-co...

🌍 29 Sept is Intl Day of Awareness on Food Loss & Waste. Households = 60% of food waste. Our team’s tips: compost, eat leftovers, preserve food, meal kits, glass storage, buy ‘ugly’ produce. What’s your best food waste reduction hack?

🌿 Word of the Week: Photosynthesis. The process plants use to make food from sunlight, water and air. It also gives us the oxygen we breathe and helps capture carbon from the atmosphere. What science word should we feature next?

Proofreading isn’t polish. It’s the line between clarity and chaos. We’ve put together 7 tips to keep your reports sharp and error-free. 🔗 Read them here: www.coretext.com.au/post/7-proof...

🎬 Nicole’s in the paddock thinking about crown rot, in this snippet from our What I’m series. Mid to late grain filling (August–October) is often when growers look for signs—but symptoms aren’t always visible. A PREDICTA® B test is the best way to assess Fusarium crown rot risk.

🌍 Word of the Week: Geodesy. The science of measuring Earth’s shape and gravity - essential for GPS, mapping, sea-level monitoring and disaster response. What word should we feature next?

Readers decide in 3 seconds whether to keep reading your research report, or move on. Visual hierarchy is the difference between being read and being ignored. Our blog shows how to get it right. 🔗 Read more: www.coretext.com.au/post/the-3-s...

🎬 New What I’m… episode
This week: Tim on judging the World Illustration Awards (Science & Technology)
Winners will be announced tomorrow (16 Sept, 8pm UK time). A reminder that science communication is as much about design and illustration as it is about words.

Word of the Week: Pharmacodynamics! 💊 How drugs interact with our bodies at the cellular level—essential for safe dosing, predicting drug interactions & developing better treatments. Send suggestions for other words to explore! #Pharmacodynamics #WordOfTheWeek #PharmaceuticalScience #ScienceEveryday

We approach complex science (like bathymetric surveys) with a four-step method

1️⃣ Focus on why it matters
2️⃣ Simplify visually and structurally
3️⃣ Use analogies
4️⃣ Test with non-specialists

📧 Want help making complex science clear? Contact us: coretext.com.au.

🎬 New series: "What I'm..."
Quick looks at how our team does science communication.
First up: Melissa talks to farmers about how they’re tracking emissions for a low-carbon future 🌱

Word of the Week: Petrology! 🪨 The study of rocks & their formation—essential for construction safety, mining, climate solutions and predicting volcanic eruptions. Send suggestions for future words! #Petrology #WordOfTheWeek #GeologyScience #ScienceEveryday

An accessible PDF isn’t optional—it’s essential. Tagged structure, alt text, logical reading order, clear tables, and strong contrast make documents usable for all. 📩 Contact us if you need PDFs that meet WCAG 2.1: coretext.com.au.
#AccessiblePDFs #Accessibility #InclusiveDesign

New hire alert: Murphy, 5 months old, Labradoodle. Title: Chief Wellbeing Officer 🐾. Duties: naps, cuddles, mandatory walk breaks. #OfficeDog #ScienceComms #WorkplaceWellbeing

Biosecurity protects Australia’s agriculture, environment, and way of life. This #NationalBiosecurityWeek, remember: clean your shoes, report unusual pests, and learn how biosecurity safeguards your community. #NationalBiosecurityWeek #SciComm

Word of the Week: Calorimetry! 🔥 The measurement of heat #energy in reactions—essential for food labelling, battery safety and drug testing. It’s the science behind everyday product safety! What word would you like us to cover next? #Calorimetry #WordOfTheWeek #EnergyMeasurement #ScienceEveryday

65 years of FPA Australia. A collector’s edition of FIRE Australia with gold foil and premium finishes celebrates leadership in fire protection. Marking a milestone? Contact us to commemorate it: coretext.com.au.

#FireSafety #AnniversaryEdition #MilestoneCommunications

Five brains, one whiteboard, too many ideas. Best kind of problem!

Word of the Week: Phylogenetics! 🧬 The science mapping #evolutionary relationships between organisms—essential for tracking diseases, finding new medicines & protecting endangered species. Send word suggestions! #Phylogenetics #WordOfTheWeek #EvolutionaryBiology #ScienceEveryday

In 6 weeks we’ve made 14 stops across Australia — from WA to Vic, Qld to Tassie — supporting clients with comms plans, storytelling & photography.

Events included expos, crop walks, grower days, workshops & national conferences.

📩 Need comms support? We’re ready to hit the road for you.

Editing comes in four stages:
Structural: big picture
Substantive: structure + clarity
Copyediting: grammar + consistency
Proofreading: typos + formatting

If you get the order wrong, you’ll polish words you later cut.

We do all four, contact us for your editing needs: coretext.com.au.

Word of the Week: Heliophysics! ☀️ How our Sun affects the solar system—including your GPS accuracy & satellite comms! This week's feature coincides with #NationalScienceWeek as we highlight how science surrounds us daily. Send word suggestions! #Heliophysics #WordOfTheWeek #ScienceEveryday

🧪 Word of the Week: Osmosis! This process is happening in your body right now—cells absorbing water, kidneys filtering blood. Science influences our daily lives in the most incredible ways! What word should we explore next? Send us your suggestions. #WordOfTheWeek #Osmosis #ScienceEveryday #STEM

Scientific progress is already shaping our lives: AI, genetics, synthetic biology. If we don’t start asking questions now, we’ll be living in a sci-fi future without a say. This #ScienceWeek, we call for curiosity, visibility and action. 🔗 Read more: www.coretext.com.au/post/why-nat...

We were at WeedSmart Week 2025 in Geraldton WA last week to hear growers, scientists & tech leaders share the latest in weed control strategies. SwarmBots, Seed Terminators & the WeedSmart Big 6. Future farming is definitely here.
#AgTech #WeedSmartWeek #SustainableFarming #GrainGrowing

⚡ Word of the Week: Conductivity! Ever wonder why metal feels cold or how your phone charges? It's all about how materials let electricity & heat pass through them. Copper wires, aluminium pans, even your body! What science term should we explore next? #WordOfTheWeek #ScienceEveryday #Physics #STEM