Desert Foothills Digital Marketing

Why traditional keyword research is failing and how to fix it with search intent High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.

If you're a client of mine, then you've undoubtedly heard my spiel about understanding why people are searching for something and then creating a page to give them what they want.

We've been doing this for years.

#seo #marketing #content

searchengineland.com/fix-traditio...

Creating a healthy and safe work environment is crucial!

Employees are more productive and more creative when they feel happy and comfortable at work. Anything you can do to make your employees want to come to work is worth the investment.

#smallbusiness #management #entrepreneur

It's ok to make mistakes. Failure is how we learn. If you're never taking chances and making mistakes, then you're not growing and improving.

#smallbusiness #marketing #management

How are you talking to customers?

Are you telling them buy buy buy?

Instead, put yourself in your customers perspective and ask yourself what they need. Describe the benefits of what you offer. Show customers why it's valuable! Stop describing features.

#smallbusiness #marketing #branding

I'm a fan of purple 💜. I usually prefer darker purple or more blue purple. I like the red and pink spectrum of purple less.

Ok, I've said purple too many times and now it doesn't sound like a real word anymore. Purple... purple purple, PURPLE!

¯\_(ツ)_/¯

c'est la vie

two men are standing in front of a microphone in a recording studio . ALT: two men are standing in front of a microphone in a recording studio .

Needs more green chile!

I got a fever, and the only prescription is more green chile.

a man with a beard says the code is more what you d call guidelines than actual rules ALT: a man with a beard says the code is more what you d call guidelines than actual rules

I think the important take away is to stop and think, "Why did Google index this page? What need is this page fulfilling? Can I make an even better page to fulfill this search intent?"

Also, Canonical tags:

Have you had to make a choice about raising prices for your products or services lately?

Communicating price increases to customers can be a challenging task. We find that being honest and transparent usually leads to the best results.

#SmallBusiness #Marketing #CustomerService

This is super interesting. We're seeing the effects of AIO on organic traffic with the websites we manage, and intuitively it makes sense. Although I wonder what's happening with paid CTR if it's not related to AIO. Does anyone have any theories?

I was stressed when I first started my business too. It's both easier and harder than you think. I've learned a lot of lessons the hard way, but I didn't have to. I wish I talked more to other business owners and learned from their mistakes. Don't be afraid to ask for help from your support network.

Yes! ☝️This! Progress not perfection. Make small sustainable improvements every day.

If you don't have budget to spend on search ads, you can still influence how your pages appear in search results. Update your meta titles and descriptions!

I was going to explain with a white pages/yellow pages metaphor, but nobody knows what a phone book is anymore.

#SEO #Marketing #SmallBusiness

Remember to take breaks during your work day. Going for a walk will renew your drive and focus. A new environment will give you a new perspective on the problems you're trying to solve. A lot of times, I suddenly think of a solution after I stop actively working on a problem.

Work-life balance is incredibly important for being able to maintain focus and motivation during the work week. So don't feel guilty while you're relaxing.

Happy Friday, and don't stay up too late.

Love,
your Digital Dad

#motivation #workhardplayhard #worklifebalance
#smallbusiness

Does anyone else feel like Moz isn't the same since Intuit took over and @randfish.bsky.social left?

It's not that it's worse. It's more that it's not growing or getting better at the same rate it used to. Where are the cutting-edge insights and new AIO tools?

#SEO #Marketing #Content

The biggest challenges we see with our small business clients are lack of time and lack of budget.

Don't take shortcuts it might work in the short term, but it will almost always backfire in the long term. Take your time to create high-quality content that has value for real users. If you're already doing that and you aren't being discovered, send me a message, and I'll do whatever I can to help.

This highlights the importance of keeping your WordPress website up to date to minimize vulnerabilities! You should also install a security plug-in and implement security best practices such as changing the default WP login page.

Unfortunately, businesses that prioritize ethics over ROI are the minority. If meta ad impressions and conversion rates decrease, we will eventually see ad spend reallocated. Decision makers will want to see proof of a consistent decline before pivoting away from historical revenue sources.

"If you know the enemy and know yourself, you need not fear the result of a hundred battles." -Sun Tzu

Competitor research is incredibly important! You can learn from their mistakes without making them yourself and you can see what they are doing well and then do it even better.
#marketing #seo

If you're new brand strategy it's always a good idea to start by doing market research. That will help you figure out your buyer personas, and brand identity, brand voice and mission statement. There's a lot more that goes into branding. Let me know if you need help with your brand strategy.

The risk of ignoring brand safety is losing your customer's trust. Large corporations can choose to deprioritize brand safety in cases where they have abundant market power and are at less risk of losing customers due to lack of competitive options. Small businesses have less market power.

Exclusive | Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue The social-media giant’s loosening of speech restrictions is unsettling advertisers, who say a decade of efforts to protect their reputations is at risk.

While big businesses might be able to be risky with their brand strategies, small and mid-size businesses don't have that luxury. We recommend investing in your brand so consumers don't choose your competitors instead.
www.wsj.com/business/med...
#marketing #branding #businessethics

This is a great example of the consequences of not following EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). The lesson I learned is to stick to what you know best and to create content for humans not search engines.

When we reallocate budgets we try to match the intent of the campaign and deliver similar or better results. Was the client trying to increase brand awareness? Were they trying to drive action and increase conversions? How you measure the ROI depends on the goal of the campaign.

If your clients told you they wanted to stop spending advertising dollars on Meta and X, what would you do with the budget instead?

#marketing #advertising #SMM

How can your company's #marketing strategy be a force for good? Put your customer's interests first. Create #content that provides real value for your customers. Fill that content with facts that are backed up with authoritative citations. Give people more than obvious common knowledge. #SEO #GEO