The IIAR>

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch The IIAR> 2025 London Xmas Party - The AR Community’s Holiday Celebration - Sponsored by Omdia and Verdantix Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking. The IIAR> members are welcome to invite their analyst guests - full details are included in the registration confirmation. The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world - those who have set the benchmark for excellence across our industry. The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party - so be sure to tune in before joining us at the party to toast their success in person. We can’t wait to celebrate with you - see you there! The IIAR> Xmas Party Date> Thursday 11 December 2025 IIAR> Xmas Party Time> 1800 GMT onwards Location: Central London

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch

The IIAR> 2025 London Xmas Party - The AR Community’s Holiday Celebration - Sponsored by Omdia and Verdantix Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR>…

The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) - Sponsored by Everest Group A milestone moment for the Analyst Relations community in India! The IIAR> India Chapter is hosting its first AR Forum, designed exclusively for IIAR members to connect, exchange ideas, and share experiences shaping the AR practice in India. Join us on Thursday, 11 December 2025 for an evening of ideas, connections, and celebration across Gurugram and Bengaluru — the first IIAR> AR Forum + Networking Dinner (sponsored by Everest Group). A great opportunity to build stronger peer connections and foster collaboration within the AR community. The IIAR> Xmas Party Date> Thursday 11 December 2025 Time> 1600 - 2130 IST Location: Bengaluru and Gurugram This IIAR> AR Forum India will be hosted by the IIAR> India Chapter: Akshaya Sona Sri / Analyst Relations Lead, ZOHO, IIAR> Chapter Co-Lead (LinkedIn) Astha Nagrath / Global Head – AR Cybersecurity Business, TCS, IIAR> Chapter Co-Lead (LinkedIn) Bhushan Marathe / Founder, Marathe Analyst Relations, IIAR> Chapter Co-Lead (LinkedIn) Kumar Pallav / Senior Area Sales Director, HCLTech, IIAR> Chapter Co-Lead (LinkedIn) Tathagata Das Sarma / Analyst Relations and Market Intelligence, IIAR> Chapter Co-Lead (LinkedIn)

The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group

The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) - Sponsored by Everest Group A milestone moment for the Analyst Relations community in India! The IIAR> India Chapter is hosting its…

The IIAR> 2025 London Xmas Party London – Sponsored by Omdia and Verdantix The IIAR> 2025 London Xmas Party - The AR Community’s Holiday Celebration - Sponsored by Omdia and Verdantix Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking. The IIAR> members are welcome to invite their analyst guests - full details are included in the registration confirmation. The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world - those who have set the benchmark for excellence across our industry. The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party - so be sure to tune in before joining us at the party to toast their success in person. We can’t wait to celebrate with you - see you there! The IIAR> Xmas Party Date> Thursday 11 December 2025 IIAR> Xmas Party Time> 1800 GMT onwards Location: Central London

The IIAR> 2025 London Xmas Party London – Sponsored by Omdia and Verdantix

The IIAR> 2025 London Xmas Party - The AR Community’s Holiday Celebration - Sponsored by Omdia and Verdantix Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary…

IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25) IIAR> Analyst Firm Webinar on the 9th October 2025 featuring Howard Dresner / founder and chief research officer at Dresner, Jamie Popkin / Research Fellow, Dresner and Jeff Lynn / VP Client Development, Dresner ; hosted by Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, Jochen Wolf / Global Communications and Analyst Relations Professional and Ludovic Leforestier / IIAR> Board Member and Founder Starsight #ARchat

IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)

IIAR> Analyst Firm Webinar on the 9th October 2025 featuring Howard Dresner / founder and chief research officer at Dresner, Jamie Popkin / Research Fellow, Dresner and Jeff Lynn / VP Client Development, Dresner ; hosted…

IIAR> Discussion Group: the impact of AI on analyst relations roles, 30th October IIAR> Discussion Webinar: The Impact of AI on analyst relations Roles, 30th October This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, IIAR> Member (LinkedIn) Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn) Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn) Noelle Shipley / Independent AR professional (LinkedIn) Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn) Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn) Date> Thursday 30th October 2025 Time> 0800 PDT / 1100 EDT / 1500 GMT / 2030 IST (other time zones)

IIAR> Discussion Group: the impact of AI on analyst relations roles, 30th October

IIAR> Discussion Webinar: The Impact of AI on analyst relations Roles, 30th October This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, IIAR> Member…

IIAR> Analyst Firm Webinar: Dresner Advisory, 9th October IIAR> Analyst Firm Webinar on the 9th October 2025 featuring Howard Dresner / founder and chief research officer at Dresner, Jamie Popkin / Research Fellow, Dresner and Jeff Lynn / VP Client Development, Dresner ; hosted by Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, Jochen Wolf / Global Communications and Analyst Relations Professional and Ludovic Leforestier / IIAR> Board Member and Founder Starsight #ARchat

IIAR> Analyst Firm Webinar: Dresner Advisory, 9th October

IIAR> Analyst Firm Webinar on the 9th October 2025 featuring Howard Dresner / founder and chief research officer at Dresner, Jamie Popkin / Research Fellow, Dresner and Jeff Lynn / VP Client Development, Dresner ; hosted by Gerry Van Zandt…

IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)

Check the highlights of our IIAR> Firms Webinar with BARC Carsten Bange / Founder and CEO, BARC (LinkedIn), Antonella Crimi / Global Head of AR, Unit 4 (LinkedIn), Laurel Davis-Lyons / Senior Director, Industry and External Affairs, HERE…

CCS Insight Joins FDM in Ambitious New Chapter FDM buys analyst firm CCS Insight -what does this mean for the UK ICT analysis ecosystem and or analyst relations professionals? #ARchat by Ludovic Leforestier from Starsight Communications

CCS Insight Joins FDM in Ambitious New Chapter

FDM buys analyst firm CCS Insight -what does this mean for the UK ICT analysis ecosystem and or analyst relations professionals? #ARchat by Ludovic Leforestier from Starsight Communications

IIAR> London Cafe, 25th September Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

IIAR> London Cafe, 25th September

Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

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IIAR> Analyst Firm Webinar: BARC, 11th September

The IIAR> Webinar: This IIAR> Webinar will be hosted by : Laurel Davis-Lyons / Senior Director, Industry and…

https://analystrelations.org/2025/08/26/iiar-analyst-firm-webinar-barc-11th-september/?utm_source=bluesky&utm_medium=jetpack_social

IIAR> Webinar : Psychology of Personal Influence in Analyst Relations Join us for a thought-provoking IIAR> webinar on The Psychology of Personal Influence in Analyst Relations, where Chris Germann will explore how proven principles of persuasion can elevate your impact with industry analysts.

IIAR> Webinar : Psychology of Personal Influence in Analyst Relations

Join us for a thought-provoking IIAR> webinar on The Psychology of Personal Influence in Analyst Relations, where Chris Germann will explore how proven principles of persuasion can elevate your impact with industry analysts.

IIAR> India Chapter Welcomes Inaugural Co-Leads! IIAR> India Chapter Welcomes Inaugural Co-Leads! The IIAR> (Institute of Influencer & Analyst Relations) is thrilled to announce the formation of our new India chapter and the appointment of its dynamic inaugural Chapter Co-Leads! As the analyst relations profession continues its exciting growth trajectory in India, we are delighted to welcome experienced leaders who will champion and cultivate our community in this vital region.

IIAR> India Chapter Welcomes Inaugural Co-Leads!

IIAR> India Chapter Welcomes Inaugural Co-Leads! The IIAR> (Institute of Influencer & Analyst Relations) is thrilled to announce the formation of our new India chapter and the appointment of its dynamic inaugural Chapter Co-Leads! As the analyst…

IIAR> Analyst Firm Webinar Highlights: Phil Fersht, Elena Christopher and Sia Ravari / HFS Research (5/24) Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief Growth Officer & Global Head of Sales (LinkedIn) hosted by Alexia O'Sullivan / VP & Global Analyst Relations Leader at Capgemini / (

IIAR> Analyst Firm Webinar Highlights: Phil Fersht, Elena Christopher and Sia Ravari / HFS Research (5/24)

Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief…

The 2025 IIAR> Forum: AR Evolution + London Summer Party! Date> Friday 4th July 2025 AR Forum Time> 1300-1800 BST Summer Party Time> 1800-2100 BST

The 2025 IIAR> Forum: AR Evolution + London Summer Party!

Date> Friday 4th July 2025 AR Forum Time> 1300-1800 BST Summer Party Time> 1800-2100 BST

IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, 12th June The IIAR> Discussion Group This session will be hosted by the IIAR> Editorial Committee: Ludovic LeForestier (linkedin.com/in/lludovic),Founder of Starsight Communications. Noelle Shipley (@noeyshipley, LinkedIn), Independent AR professional, IIAR> Member and IIAR> 2022 AR Professional of the Year top 10. Sarita Kincaid (LinkedIn, @saritakAR) / VP Corporate Communications, SugarCRM. Date> Thursday, June 12, 2025 Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, 12th June

The IIAR> Discussion Group This session will be hosted by the IIAR> Editorial Committee: Ludovic LeForestier (linkedin.com/in/lludovic),Founder of Starsight Communications. Noelle Shipley (@noeyshipley, LinkedIn),…

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IIAR> Analyst Firm Webinar: Forrester, 21st May

The IIAR> Webinar: This IIAR> Webinar will be hosted by:Alexia O’Sullivan / VP & Global Analyst Relations, Capgemini,…

https://analystrelations.org/2025/05/22/iiar-analyst-firm-webinar-forrester-21st-may/?utm_source=bluesky&utm_medium=jetpack_social

Expanding AR’s Toolbox: Non-traditional AR Services, 08 May The IIAR> Webinar: Expanding AR’s Toolbox: Non-traditional AR Services will be hosted by Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead, Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant, IIAR> Member and Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications on Date> Thursday 08 May 2025 Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

Expanding AR’s Toolbox: Non-traditional AR Services, 08 May

The IIAR> Webinar: Expanding AR’s Toolbox: Non-traditional AR Services will be hosted by Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead, Ed Gyurko / Global and EMEA Analyst Relations and…

IIAR> Café, 30th April: Navigating the RSA 2025 Analyst Landscape IIAR> Café, 30th April: Navigating the RSA 2025 Analyst Landscape Need a breather during the RSA Conference rush? The IIAR> is thrilled to invite you to an exclusive IIAR> Café sponsored by ARInsights and open to all AR pros! What to expect: Refreshing Happy Hour drinks (on us!) Quality networking with fellow AR practitioners A relaxed atmosphere to unwind after a day of conference sessions This is the perfect opportunity to connect with peers, share AR stories, and maybe pick up some new strategies! This free event is open to both IIAR> members and non-members. Location details will be shared upon registration. Looking forward to raising a glass with you! The IIAR> and ARInsights Team This IIAR> Café will be hosted by: Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights (LinkedIn) Nathan Herrman / NA Chapter Co-Lead and AR Manager, Ericsson (LinkedIn) Noelle Shipley / Independent AR professional (Linkedin) Date> Wednesday 30 April 2025 Time> 5-7 PM PT Location> San Francisco (Venue TBC)

IIAR> Café, 30th April: Navigating the RSA 2025 Analyst Landscape

IIAR> Café, 30th April: Navigating the RSA 2025 Analyst Landscape Need a breather during the RSA Conference rush? The IIAR> is thrilled to invite you to an exclusive IIAR> Café sponsored by ARInsights and open to all AR pros! What…

IIAR>Analyst Firm Webinar : TBR – Highlights (03/25) Check the highlights of our IIAR> Firms Webinar with TBR Dan Demers / Senior Vice President Sales and Marketing, TBR (LinkedIn) , Patrick Heffernan / Principal Analyst and Practice Manager, TBR  (LinkedIn) , Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) ,Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of Analyst and Advisor Relations, Computacenter (Linkedin) on Thursday 3rd April. Read the blog post here.

IIAR>Analyst Firm Webinar : TBR – Highlights (03/25)

Check the highlights of our IIAR> Firms Webinar with TBR Dan Demers / Senior Vice President Sales and Marketing, TBR (LinkedIn) , Patrick Heffernan / Principal Analyst and Practice Manager, TBR  (LinkedIn) , Ludovic Leforestier / IIAR> Board…

IIAR> Analyst Firm Webinar : TBR, 3 April IIAR> Analyst Firm Webinar : TBR, 3 April The IIAR> is pleased to announce an exclusive webinar featuring Technology Business Research (TBR), a leader in objective business performance analysis of the world's top IT and professional services firms. This session will delve into TBR's innovative Ecosystem Intelligence, offering insights into the revenue, headcount, and training trends of leading global systems integrators. We'll also explore the scale of their technology partner organizations, spanning cloud services, software, and OEM sectors. TBR will demonstrate how it collaborates with AR pros to ensure communication alignment, providing analysis and intelligence for alliance leaders across vital ecosystems, including Cloud, SAP, Salesforce, Adobe, Oracle, ServiceNow, and more.

IIAR> Analyst Firm Webinar : TBR, 3 April

IIAR> Analyst Firm Webinar : TBR, 3 April The IIAR> is pleased to announce an exclusive webinar featuring Technology Business Research (TBR), a leader in objective business performance analysis of the world's top IT and professional services firms. This…

IIAR> Interview with Clint and Tim Jennings Post Webinar Interview with Clint and Tim Jennings on 25th May 2021.

IIAR> Interview with Clint and Tim Jennings

Post Webinar Interview with Clint and Tim Jennings on 25th May 2021.

Ovum Fireside Chat – IIAR version – Part 2 Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter. The birth of Ovums new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is in a unique position to offer insightful analysis that offers genuine value to businesses. Read this post on the IIAR blog for more information: 23th November 2020.

Ovum Fireside Chat – IIAR version – Part 2

Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter. The birth of Ovums new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is…

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In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the…

https://analystrelations.org/2025/03/05/iiar-interview-with-josh-greenbaum-enterprise-applications-consulting/?utm_source=bluesky&utm_medium=jetpack_social

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Join us for the IIAR>’s first-ever independent analyst panel, where we’ll explore fresh perspectives and new approaches to analyst relations. Hear…

https://analystrelations.org/2025/02/27/around-virginie-oshea-from-firebrand-research-in-10-questions-2/?utm_source=bluesky&utm_medium=jetpack_social

Around Dean Bubley from Disruptive Analysis in 10 questions In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel CLICK HERE. Date> Thursday 13 March 2025Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST Today’s…

Around Dean Bubley from Disruptive Analysis in 10 questions

In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel CLICK…

IIAR> Café, 6th March: Navigating the Mobile World Congress Analyst Landscape AR pros, join IIAR> Members at the MWC in Barcelona on Thursday 6/3 for breakfast #ARchat

IIAR> Café, 6th March: Navigating the Mobile World Congress Analyst Landscape

AR pros, join IIAR> Members at the MWC in Barcelona on Thursday 6/3 for breakfast #ARchat

IIAR> interview with Pete Tiliakos / GxT Advisors In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms. Meet one of our panelists, Pete A. Tiliakos / Principal Analyst & Strategic Advisor, GxT Advisors - Payroll Influences (Linkedin).

IIAR> interview with Pete Tiliakos / GxT Advisors

In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how…

IIAR> Independent Analysts Panel, 13 March Independent analysts play a crucial role in shaping the technology landscape, offering unique insights and agility that larger firms often lack. In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms.

IIAR> Independent Analysts Panel, 13 March

Independent analysts play a crucial role in shaping the technology landscape, offering unique insights and agility that larger firms often lack. In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six…

Ten truths on analyst relations for tech companies and startups Ten truths on analyst relations for tech companies and startups by Ludovic Leforestier (LinkedIn), IIAR> Board Member at Digital4Europe 20th May 2021. Analyst relations is perceived either as obscure or the privilege of large, established, technology vendors who have ample people resources and large budgets to subscribe to the likes of Gartner, IDC, Forrester, Omdia, etc. Yet, the upside is immense: being mentioned as a cool vendor or evaluated in a Gartner Magic Quadrant trumps any other form of endorsement to build credibility and there are other, more important, benefits in engaging with industry analysts.

Ten truths on analyst relations for tech companies and startups

Ten truths on analyst relations for tech companies and startups by Ludovic Leforestier (LinkedIn), IIAR> Board Member at Digital4Europe 20th May 2021. Analyst relations is perceived either as obscure or the privilege of large,…

IIAR> Interview with Pierre Audoin Conseil (PAC) IIAR> Interview with Fréderic Munch / Group CEO PAC (LinkedIn) . Recorded by Ludovic Leforestier(LinkedIn) /IIAR> Board Member ,on 23th November 2020.

IIAR> Interview with Pierre Audoin Conseil (PAC)

IIAR> Interview with Fréderic Munch / Group CEO PAC (LinkedIn) . Recorded by Ludovic Leforestier(LinkedIn) /IIAR> Board Member ,on 23th November 2020.