Dan Twohig

The Ultimate Star Trek Captain Power Rankings: A Completely Objective Analysis It’s Thursday, which means it’s time for another controversial ranking that will inevitably anger the internet.

Kirk? Picard? Sisko?
Who was the greatest captain in Starfleet? The latest post on Extra Innings breaks down who the top 10 are (will be?) - some may surprise you.

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#StarTrek #TNG #DS9 #Voyager #Enterprise #Kirk #Picard

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Why Honesty Matters More Than Your Dashboard Here’s something that’s been bugging me about agency work.

Always be honest with your client and your internal teams when it comes to your analysis. It may be difficult, but in the long run building trust is more important than a vanity metric.

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#CampaignAnalysis #Storytelling

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Baseball is STILL America's Game This week the Dodgers & Blue Jays are battling it out in the World Series, & honestly?

This World Series shows once again why baseball is still the national pastime.

The latest on Extra Innings.

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#MLB #Baseball #WorldSeries #NationalPassTime #Dodgers #BlueJays #ShoheiOhtani

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Stop Measuring Your Campaign Like It's Still Day One Your KPIs shouldn’t be carved in stone.

Your campaign is not stagnant – why should your measurement strategy and KPI’s remain the same?
The latest on Extra Innings.

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#KPI #MeasurementStrategy #CampaignStrategy

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Martinis, Misogyny, and Moonraker: My Definitive Bond Movie Ranking Or: How I Learned to Stop Worrying and Love Roger Moore's Eyebrow Acting

Because people like lists, I watched every iteration of James Bond and ranked them with commentary on today’s Extra Innings.

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#JamesBond #SeanConnery #RogerMoore #TimothyDalton #PierceBrosnan #DanielCraig #IanFleming

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Collect Like a Hoarder, Report Like a Minimalist We’re drowning in data.

Keep the reporting data to a minimum but collect as much data as you can because you never know when you will need it.

The latest on Extra Innings.

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#DataStrategy #MeasurementStrategy #DataManagement #KPIs #RareDiseaseCampaign

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Why American Football is the Most Boring Thing Americans Pretend to Love Let me say something controversial: American football is mind-numbingly boring, and deep down, most of you know it.

If you take gambling out of football, would anyone watch? The latest on Extra Innings

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#NFL

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Don’t Let Charts Get In the Way of a Good Story Mark Twain supposedly said “Never let the truth get in the way of a good story.” I’m not suggesting we lie about campaign results (please don’t), but I am saying this: don’t let your data obscure what...

Data visualization is a key component of any campaign analysis. However, it’s a slippery slope and too often the charts overwhelm the story. The latest on Extra Innings.

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#DataStorytelling #DataVisualization #CampaignAnalysis

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Are You Ready For It? What Taylor Can Teach Us About Rare Disease Campaign Strategy When I first started thinking about this connection, it seemed like quite a stretch and that I was doing it just to capitalize on the Taylor Swift news (ok that part is true).

What can Taylor Swift teach us about brand and engagement strategy especially when looking at rare disease campaigns. The latest post on Extra Innings.

#RareDisease #EngagementStrategy #BrandStrategy #LaunchStrategy #PatientStrategy #TaylorSwift

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Seriously @apnews.com - the @democrats.senate.gov did not “vote down” anything. They held the line on a bad spending bill. Your headline is very deceptive. I expected more from the AP

Ranking Every Major League Park I've Been To (Part 2 of 3): The Middle of the Pack Continuing my journey through baseball's sacred spaces - as promised, this is part 2 of 3, covering the good, the bad, & the ugly of America's ballparks.

Continuing my ranking of the 36 MLB parks where I have seen a game. Today it’s the middle of the pack.

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And let me know what you think of my rankings
#MLB #baseball #BallparkChasers

Ranking Every Major League Park I've Been To (Part 1 of 3): The Good "Is this heaven?

I’ve been to 36 @mlb.com ball parks and have often been asked what all my favorites. Well, I decided to finally rank them. Please check out the first of three posts and like share and subscribe.

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#MLB #Baseball #Wrigley #Fenway

The Strategic Imperative: Don't Lose the "K" in KPI (Especially in Healthcare Marketing) The modern marketing measurement landscape has a problem: we've forgotten what makes a Key Performance Indicator truly key.

Have we all forgotten what the letter K means in KPI? Stop labeling 15 different metrics as KPI’s. The more “keys” you have the less important they really are.

My latest post on Extra Innings.

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#MeasurementStrategy #KPIs #CampaignAnalysis

The Speedway Classic Flopped, But Baseball's Road Show Must Go On Look, I get it.

Playing a baseball game at a NASCAR track was insane - and a disaster. But MLB should keep exploring new places to play. On Extra Innings I explore a few ideas on where they should go next

#MLB #SpeedwayClassic

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Your Pharma Campaign Isn't Living in a Digital Vacuum (And Neither Are Your Customers) Let me guess: your latest campaign dashboard is lighting up like a Christmas tree with digital metrics.

I may be preaching to the choir on this, but it’s never a bad thing to state what sometimes may seem obvious.

My latest post on Extra Innings - it isn’t (and never will be) all about digital.

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#PharmaMarketing #PharmaStrategy #DigitalMarketing

AI Will Make You Look Smart... Until It Doesn't So there you are, feeling like a genius because you just asked Claude to write your quarterly report and it came back with something that sounds like McKinsey consultants collaborated with Shakespeare...

My latest post on Extra Innings
AI can be your friend – or could be your worst enemy

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#AI

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Truth, Justice, and Pure Joy: Superman (2025) Review Last night I had the opportunity to watch a preview of the new Superman movie.

The latest on Extra Innings
I usually leave the movie reviews to my brother in law at @parttimefanboy.bsky.social - but I am still smiling after seeing Superman last night
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Born in New York, Ruined for Everywhere Else Why fifteen years of exile hasn't changed a thing

My latest post on Extra Innings - I will always be a New Yorker

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#newyork #NYC #NewYorker
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Your Rare Disease Marketing May Have a Caregiver Blind Spot Picture this: You're a pharma marketer tasked with launching a therapy for a rare disease affecting maybe 10,000 people in the entire U.S.

My latest Post on Extra Innings - Don't Forget About Caregivers

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#PharmaMarketing #RareDisease #PharmaAdvertising #MarketingStrategy #Caregivers xtrainnings.substack.com/p/your-rare-...

The Good, The Bad, and The Mall: Ranking Sports Hall of Fames As if you didn’t know this already, I'm a baseball fanatic.

Today on Xtra Innings I break down the Halls of Fame for the 4 main sports in the US

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#MLB #NFL #NHL #NBA

The Surprising Power of Innumeracy: How Bad Math Shapes Our Lives Why Mathematical Illiteracy Is Costing Us More Than We Think

In my latest post on XtraInnings I discuss the book Innumeracy and the impact of not understanding basic math

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Radical Realignment in Baseball: Time to Shake Up America's Pastime Rob Manfred has been tinkering with baseball like a mechanic who can't quite figure out what's wrong with the engine.

It’s Thursday, which means it’s time for my fun/non-professional post at Xtra Innings

Here is my take on redesigning baseball

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#MLB #Yankees #Mets #Cubs #Dodgers #RedSox

Counting Coffee Cups for Science How we measured awareness in rare disease marketing when traditional metrics failed us

The latest from Extra Innings - When trying to quantify success, sometimes you need to think outside the box.

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#Analytics #MarketingAnalytics #MeasurementStrategy #DataStrategy #PharmaceuticalMarketing #PharmaStrategy

The Perfect Excuse for Questionable Road Trips Seeing America Through It's National Pastime

My latest post from Extra Innings
Seeing America through baseball

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#Baseball #Travel #MLB #MiLB #BallParkChasers

The Power of Three: Why Three KPIs Are All You Need I've sat through more analytics presentations than I can count.

Don't overdue it when presenting data - embrace the Power of Three (KPIs)
My latest post on Extra Innings
#Analytics #MarketingAnalytics #AdvertisingAnalytics #KPIs #DataVisualization

Who Am I? No, I'm not prisoner 24601 (though sometimes the morning commute when I still lived in NYC felt like a lifetime sentence).

A few weeks after I started, I figured I should introduce myself

Knowing is Not the Same as Understanding: The Marketing Analyst's Challenge Back in college, my philosophy professor Vaughn Adams once held up his tie and asked us "Do you know what this is?" When we would of course answer that it was his tie, he then followed up with "Yes, b...

To deliver true meaningful and impactful analysis, it is so important to not just know the data, but to understand the audience.
#MarketingStrategy #MarketingAnalytics #PatientAnalytics

Extra Innings | Dan Twohig | Substack Extra Innings is a twice-weekly blend of professional insights on marketing analytics and strategy alongside personal observations on travel, baseball, and whatever else catches my attention—served in...

My blog has a name
Welcome to Extra Innings
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#analytics #strategy #marketing #baseball

Rob Manfred Is Dead Wrong to Take Pete Rose Off MLB's Permanently Ineligible List Look, I get it.

My latest post.
Just a reminder the first post each week will be more business focused. The second post each week will be for fun.
#MLB #PeteRose #ShoelessJoe

Almost Perfect: When "Good Enough" Analytics Actually Wins So there I was, early in my analytics career, frantically re-crunching numbers at 11 PM on a Wednesday.

When evaluating campaigns, you don’t have to be perfect to be right. #CampaignAnalytics #MarketingAnalytics