Jason Patterson

Why Brands Need Zero-Click Content Marketers who've heard the term zero-click content know they need more in their content strategy, but might not really understand why.

Zero-click content doesn't just increase your social media reach.

It can build your brand if done right.

Fans vs. Customers: Why Content Marketing Needs Both B2B marketing tends to divvy up target audiences by industry or job title. These things matter with content, especially the topics you cover and details you include.

New blog dropped.

Marketing Has a Failure To Communicate Why We're Divided By a Common Language

My latest guest post for the Marketing Accountability Council.

A content writer recently asked me if content writers will be replaced by AI content engineers and moderators. | Jason Patterson A content writer recently asked me if content writers will be replaced by AI content engineers and moderators. And if yes, how should you position yourself in this new world? "AI content whisperers"...

www.linkedin.com/posts/jason-...

Taiwan's Top 10 LinkedIn creators.

I'm the one with a receding hairline.

LinkedIn bros be like....

A Thousand Eyes But We're Blind: A Marketing Wakeup Call How We’ve Traded Insight for Output

My latest guest post for the Marketing Accountability Council.

My latest guest post for the Marketing Accountability Council.
open.substack.com/pub/marketin...

When the posts from Cannes start rolling in and you're not there....

Her course is popular?
I'm shocked.
Shocked, I tell you.

When someone asks about past employers....

My latest guest post for the Marketing Accountability Council.

"The Content Marketing Delusion"
marketingaccountability.substack.com/p/the-content-…

The job of a B2B content expert is to figure out the best format for the purpose.

Not design a formula, stuff it with crap, and churn out endless units of it.

Lameness is not worth scaling.

There's No Fucking CO Here: Why Marketing Is Facing Apocalypse Now AI Without Marketing Strategy Is a Dangerous Weapon

My first guest post for the Marketing Accountability Council.

Funny how there seems to be more content about our interactions with AI than there is content from AI.

It's almost like we need humans in the loop.

It's one of B2B marketing's dirty little secrets that thought leadership… | Jason Patterson It's one of B2B marketing's dirty little secrets that thought leadership content is often created backwards. In theory, leaders are supposed to have the thoughts, with content people adaptin...

Is your thought leadership written in crayon?

the american electoral system is basically 500,000 information-resistant people across a handful of states taking a guess and then going "haha! oops!" every two years. this process takes 18 months and costs four trillion dollars every time

"Mortal Tomkat"

"What's your content marketing philosophy?" I was asked this question… | Jason Patterson "What's your content marketing philosophy?" I was asked this question recently, and I had no answer. It's not my place to have an answer. Because content marketing is not about me...

"I think we should win."

No corporate role requires that.
Only its absence.

Former CIA Director George Tenet will become executive chairman of CHAOS Industries

Every day there's a new thing that would seem too on-the-nose for a comic book villain. Today, at least it's a guy who hasn't been in the news much recently...

Threads post saying: The best safe word is "meatloaf" because it means "I would do anything for love, but I won't do that"