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Kristin Diehl

@kristindiehl.bsky.social

Studying people and life. Marketing Professor Sharing interesting examples that affect consumers and consumer behavior with #CBMinute

201 Followers  |  15 Following  |  10 Posts  |  Joined: 28.09.2023  |  1.5189

Latest posts by kristindiehl.bsky.social on Bluesky

I wish I had Mark Ritson's reach :-)

21.05.2025 15:47 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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โ€˜Weโ€™re not in our consumersโ€™ heads 24/7โ€™: Heinekenโ€™s Rebecca Haigh on brand reality checks Heineken UKโ€™s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, listen closely and never overestimate the role their brand plays in peopleโ€™s...

www.thedrum.com/news/2025/05...

21.05.2025 12:34 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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#CBMinute I used to show this Tom Fishburn comic at the end of the semester to remind people where any given brand stands. Validated this week by Heineken UK's director of innovation Rebecca Haigh "Weโ€™re not in our consumersโ€™ heads 24/7" - interview in comments

21.05.2025 12:34 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0
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Away, an Original Internet Darling, Will Sell Its Luggage in More Places Co-founder Jen Rubio has stepped down as CEO as the company expands its points of sale to Amazon and Nordstrom.

#CBMinute Interesting article on why DTC brands enter traditional retailers: experiential factors (touch) as well as retailer factors (loyalty points, Amazon marketplace)

www.wsj.com/articles/awa...

21.05.2025 12:21 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Inside Roy Lichtensteinโ€™s Private Art Collection โ€” Told by Those Who Knew Him Best | Sotheby's
YouTube video by Sotheby's Inside Roy Lichtensteinโ€™s Private Art Collection โ€” Told by Those Who Knew Him Best | Sotheby's

the piece I am referring to starts at 8.52
www.youtube.com/watch?v=lCp3...

11.05.2025 19:39 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

#CBMinute I have been a fan of Roy Lichtenstein's art for a long time, but I think we can learn something about the construction of perception that is applicable beyond art. The IG post is the most poignant, but for those not on IG will put Youtube link in comments
www.instagram.com/reel/DJfg75D...

11.05.2025 19:37 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

SRK looks HOT. I need to catch up on the Met coverage

06.05.2025 20:25 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Thanks so much @stephtully.bsky.social for all the support. You and the rest of the group make this a great place!

06.05.2025 20:24 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How Online Reviews and Ratings Have Evolved for Customers (Gift Article) Dentists, doctors, professors, dry cleaners: What canโ€™t you rate anymore?

#CBMinute I just taught my last class for the semester but the topic of everybody asking for feedback came up in our discussion on satisfaction. Rating fatigue.
www.nytimes.com/2024/12/05/s...

06.12.2024 00:42 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Going to #ACR2023? Consider attending the JACR round table. Joe Goodman, Jeff Galak, and I will be there to discuss our vision for the issue on "EXPERIENTIAL CONSUMPTION" (taking submissions in 2024) lnkd.in/gCmy9Pn4 Saturday October 28 3:45-5:00pm Capital Hill room

23.10.2023 16:24 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

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