Steph Tully

HKUST view from the lodge

I really enjoyed my visit to HKUST for their marketing camp. My first time in Hong Kong. What a wonderful & welcoming faculty. I also had no idea how beautiful the campus location was!

I’d argue that this was largely true of bots before this too given the simple attention checks often used. I’m not discounting that this makes things harder to check but I‘m also am not convinced it’s a totally new concern or that AI will make significant results easier.

Scary, but prob not the end of online studies (for now). Just because AI can be trained to pass checks doesn’t mean that they will overtake platforms (or support hypotheses). Quality control has always been a concern. This does mean that platforms & researchers need to take it more seriously now.

Interesting - and very consistent with the findings of Longoni, Cian, and Kyung (2023) on AI transference: journals.sagepub.com/doi/abs/10.1...

These kinds of tools, like look-alike audiences, can be really helpful for small companies (if they work well). But companies using them don’t learn about their target market or what makes campaigns successful. Amazon retains all the power and companies who use this will become reliant on them.

But if we start using AI instead of humans, AI will be trained by AI and it’s likely to become a game of telephone in that it will degrade over time. We won’t be able to capture changes over time or learn new insights with any real accuracy.

I don’t know that stock photos are entirely problematic (tho they do have downsides). The bigger problem is assuming the accuracy of “digital twins” And AI marketing research will continue to be accurate. It works now because we have tons of real human data to feed AI and gave it learn from (1/2)

Teoscar Hernandez signed baseball raffle Win a Teoscar Hernandez Autographed Baseball!The Dodgers have generously supported our 12u Dirt Devils by donating an authentic, autographed baseball signed by none other than Teoscar Hernandez!This i...

Calling all baseball fans! The Dodgers generously gave my son’s baseball team a signed ball by Teoscar Hernandez. It’s valued at $500 and the team is raffling the ball off to raise money. Get yourself a ticket! 100% of raffle ticket prices goes to our nonprofit team. www.zeffy.com/en-US/ticket...

Sad that it took 4 stores to find a WSJ, but excited to see a write up of my work with @chiaralongoni.bsky.social and @gilappel.bsky.social in print.

Gen Z is shifting back toward Democrats It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

Interesting! I had seen this: www.newsweek.com/gen-z-pollin... but the Gallup data is even more general. Plus - my sanity needs it to be true 😆

Methodology matters. Don’t trust the overall numbers. This was an opt-in poll weighted by 2024 presidential vote so it recruited more Rs than Ds. However, as the authoritarian dictatorship rises, the folks that still consider themselves Rs are more extreme, and are being over represented.

Price discrimination at its worst. This is likely to penalize customers who are more brand loyal. If so, I don’t see this ending well for Delta. Unless all others follow suit.

The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things Amazon.com: The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things: 9781647829735: Wilson, Annie, Hamilton, Ryan: Books

If you’re looking for a great book to improve your marketing prowess, The Growth Dilemma by Annie Wilson & Ryan Hamilton is the best book I’ve come across in a long time. It breaks down segmentation and targeting for growing companies really well and provides some nice frameworks to think about.

Why Understanding AI Doesn’t Necessarily Lead People to Embrace It New research has uncovered a paradoxical relationship between AI literacy and receptivity: Individuals with lower AI literacy are more likely to embrace AI, despite perceiving it as less capable and m...

Check out this new short HBR article explaining our findings about the relationship between AI literacy and AI receptivity and what it means for businesses (research with the amazing @chiaralongoni.bsky.social and @gilappel.bsky.social ) hbr.org/2025/07/why-...

Yes please!!!

YES! More of this. Most people don’t understand how science affects their daily lives and how important the consequences of science cuts for everyone.

This isn't about whether you like Harvard or not. This is about whether any organization in our country has a right to exist without bending the knee to Donald Trump.

Hugely important. Don’t give the current administration any more power over science. Please add a comment!

Welcome to Save The U.S. National Science Foundation A Girl Looking at a Physics Model TAKE ACTION Save NSF is a coalition of concerned scientists and allies who are working to save funding for scientific grants through the U.S. National Science Foundation. Our mission is to support and advocate for the continuation of vital research and innovation in various scientific fields. NSF funding is critical to this work. Join us in our endeavor to ensure a sustainable future for scientific exploration and discovery.

I am so heartened to this seriously AWESOME #SaveNSF website go up today!!!!

Has a take action toolkit with:

1. Press outreach templates
2. Social media toolkit
3. Elected official outreach
4. Talking points

Check it out and share widely!!!! Likely more to come.

www.savensf.com

Congress needs to block this. This so incredibly detrimental to the health, welfare, and prosperity of the nation.

Also a huge congrats to Dina Mayzlin (mentoring award), Ike Silver (teaching award), and Davide Proserpio (associate prof chair) for their well deserved awards! I am so lucky to have such talented and fun colleagues.

Thrilled to find out that my amazing colleague @kristindiehl.bsky.social just received an endowed chair!!! And two mentoring awards!! In a world of never ending bad news, this lifted my spirits. So well deserved. Congrats Kristin!!!

I have data on what people think about this! Ongoing research with Chiara Longoni and Azim Shariff.

#academicsky

I’m so sorry Margaret. I know how much you loved Henry. Sending hugs.

ACR submissions are almost due. I’m on the round tables committee. We would love to get submissions that are interested in engaging in meaningful debates that affect our field. Please consider submitting something!

IPSOS explores subjective feelings of AI knowledge. Our theory and results are about objective knowledge of AI. We use objective knowledge levels by combining this data with data from Tortoise Media. Details are in our paper.

Very impressive!

I'm not permitted to share the free version online/ for commercial reasons unfortunately. But I'm happy to share an unlocked version to anyone who DMs or emails me.

Sage Journals: Discover world-class research Subscription and open access journals from Sage, the world's leading independent academic publisher.

This is research with amazing co-authors @chiaralongoni.bsky.social & @gilappel.bsky.social. Link to the paper (DM me for free access): journals.sagepub.com/doi/10.1177/...