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Steph Tully

@stephtully.bsky.social

Marketing prof at USCMarshall & visiting scholar at the Federal Reserve Bank of Philadelphia's CFI in Philly. Researching consumer finances, experiences, and dabbling in AI.

580 Followers  |  151 Following  |  52 Posts  |  Joined: 27.09.2023  |  2.035

Latest posts by stephtully.bsky.social on Bluesky

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Teoscar Hernandez signed baseball raffle Win a Teoscar Hernandez Autographed Baseball!The Dodgers have generously supported our 12u Dirt Devils by donating an authentic, autographed baseball signed by none other than Teoscar Hernandez!This i...

Calling all baseball fans! The Dodgers generously gave my son’s baseball team a signed ball by Teoscar Hernandez. It’s valued at $500 and the team is raffling the ball off to raise money. Get yourself a ticket! 100% of raffle ticket prices goes to our nonprofit team. www.zeffy.com/en-US/ticket...

16.10.2025 17:15 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Sad that it took 4 stores to find a WSJ, but excited to see a write up of my work with @chiaralongoni.bsky.social and @gilappel.bsky.social in print.

05.09.2025 14:21 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Gen Z is shifting back toward Democrats It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

Interesting! I had seen this: www.newsweek.com/gen-z-pollin... but the Gallup data is even more general. Plus - my sanity needs it to be true πŸ˜†

01.08.2025 04:57 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Methodology matters. Don’t trust the overall numbers. This was an opt-in poll weighted by 2024 presidential vote so it recruited more Rs than Ds. However, as the authoritarian dictatorship rises, the folks that still consider themselves Rs are more extreme, and are being over represented.

27.07.2025 15:36 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Price discrimination at its worst. This is likely to penalize customers who are more brand loyal. If so, I don’t see this ending well for Delta. Unless all others follow suit.

17.07.2025 16:55 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things Amazon.com: The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things: 9781647829735: Wilson, Annie, Hamilton, Ryan: Books

If you’re looking for a great book to improve your marketing prowess, The Growth Dilemma by Annie Wilson & Ryan Hamilton is the best book I’ve come across in a long time. It breaks down segmentation and targeting for growing companies really well and provides some nice frameworks to think about.

16.07.2025 22:50 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Why Understanding AI Doesn’t Necessarily Lead People to Embrace It New research has uncovered a paradoxical relationship between AI literacy and receptivity: Individuals with lower AI literacy are more likely to embrace AI, despite perceiving it as less capable and m...

Check out this new short HBR article explaining our findings about the relationship between AI literacy and AI receptivity and what it means for businesses (research with the amazing @chiaralongoni.bsky.social and @gilappel.bsky.social ) hbr.org/2025/07/why-...

11.07.2025 17:51 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Yes please!!!

05.06.2025 21:38 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

YES! More of this. Most people don’t understand how science affects their daily lives and how important the consequences of science cuts for everyone.

03.06.2025 05:15 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This isn't about whether you like Harvard or not. This is about whether any organization in our country has a right to exist without bending the knee to Donald Trump.

23.05.2025 01:19 β€” πŸ‘ 1395    πŸ” 288    πŸ’¬ 17    πŸ“Œ 8

Hugely important. Don’t give the current administration any more power over science. Please add a comment!

21.05.2025 20:07 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Welcome to Save The U.S. National Science Foundation
A Girl Looking at a Physics Model
TAKE ACTION
Save NSF is a coalition of concerned scientists and allies who are working to save funding for scientific grants through the U.S. National Science Foundation.

 

Our mission is to support and advocate for the continuation of vital research and innovation in various scientific fields. NSF funding is critical to this work.

 

 Join us in our endeavor to ensure a sustainable future for scientific exploration and discovery.

Welcome to Save The U.S. National Science Foundation A Girl Looking at a Physics Model TAKE ACTION Save NSF is a coalition of concerned scientists and allies who are working to save funding for scientific grants through the U.S. National Science Foundation. Our mission is to support and advocate for the continuation of vital research and innovation in various scientific fields. NSF funding is critical to this work. Join us in our endeavor to ensure a sustainable future for scientific exploration and discovery.

I am so heartened to this seriously AWESOME #SaveNSF website go up today!!!!

Has a take action toolkit with:

1. Press outreach templates
2. Social media toolkit
3. Elected official outreach
4. Talking points

Check it out and share widely!!!! Likely more to come.

www.savensf.com

02.05.2025 22:08 β€” πŸ‘ 599    πŸ” 420    πŸ’¬ 9    πŸ“Œ 13

Congress needs to block this. This so incredibly detrimental to the health, welfare, and prosperity of the nation.

09.05.2025 00:49 β€” πŸ‘ 65    πŸ” 28    πŸ’¬ 2    πŸ“Œ 1

Also a huge congrats to Dina Mayzlin (mentoring award), Ike Silver (teaching award), and Davide Proserpio (associate prof chair) for their well deserved awards! I am so lucky to have such talented and fun colleagues.

06.05.2025 20:08 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Thrilled to find out that my amazing colleague @kristindiehl.bsky.social just received an endowed chair!!! And two mentoring awards!! In a world of never ending bad news, this lifted my spirits. So well deserved. Congrats Kristin!!!

06.05.2025 19:59 β€” πŸ‘ 7    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I have data on what people think about this! Ongoing research with Chiara Longoni and Azim Shariff.

25.04.2025 14:36 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

#academicsky

20.04.2025 21:13 β€” πŸ‘ 18    πŸ” 8    πŸ’¬ 0    πŸ“Œ 0

I’m so sorry Margaret. I know how much you loved Henry. Sending hugs.

16.04.2025 05:11 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

ACR submissions are almost due. I’m on the round tables committee. We would love to get submissions that are interested in engaging in meaningful debates that affect our field. Please consider submitting something!

11.03.2025 21:17 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

IPSOS explores subjective feelings of AI knowledge. Our theory and results are about objective knowledge of AI. We use objective knowledge levels by combining this data with data from Tortoise Media. Details are in our paper.

23.01.2025 06:04 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Very impressive!

17.01.2025 00:38 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I'm not permitted to share the free version online/ for commercial reasons unfortunately. But I'm happy to share an unlocked version to anyone who DMs or emails me.

16.01.2025 20:38 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Sage Journals: Discover world-class research Subscription and open access journals from Sage, the world's leading independent academic publisher.

This is research with amazing co-authors @chiaralongoni.bsky.social & @gilappel.bsky.social. Link to the paper (DM me for free access): journals.sagepub.com/doi/10.1177/...

16.01.2025 18:12 β€” πŸ‘ 7    πŸ” 0    πŸ’¬ 4    πŸ“Œ 2

Our research highlights the need to understand systematic differences not just across content, but across people.

16.01.2025 18:12 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Our research identifies perceptions of magic as a key factor driving AI receptivity. In doing so, our findings offer insight into different reactions to emerging technologies to help understand when people show are more likely to show β€œalgorithm appreciation” vs. β€œalgorithm aversion.”

16.01.2025 18:12 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

These perceptions of magic are thus greater when tasks AI completes are associated with human-like attributes. When tasks aren’t associated with human-like qualities, like calculations, magic isn’t at play, and the pattern flipsβ€”those with higher AI literacy are more receptive.

16.01.2025 18:12 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

AI systems are now doing tasks that we once thought only humans could do. AI systems do not actually need to possess human attributes to perform these tasks and people with more AI literacy know this. But for people with less AI literacy, AI's completion of such tasks seems magical!

16.01.2025 18:12 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

So why are lower AI literacy users more receptive? It’s NOT about perceptions of AI’s capability, ethicality, or their fear of its impact on humanityβ€”people with lower literacy actually rate AI as less capable, less ethical, and have MORE fear of it. Instead, it’s about magic. ✨

16.01.2025 18:12 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 1

In contrast to these expectations, cross-country data and six controlled studies where we measure people's objective knowledge about AI show that people with lower AI literacy exhibit greater AI receptivity.

16.01.2025 18:12 β€” πŸ‘ 2    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

In surveys of consumers, academics, and executives, we found that most people predicted that people with more knowledge about AI would use it more.

16.01.2025 18:12 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

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