GEO, LLMO, AEO… It’s All Just SEO
Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called "SEO".
“Geo” is just SEO. 🌍🔍
Ahrefs breaks down why local SEO is really just smart SEO with a location twist.
Great read from @thinking-slow.bsky.social for brands that want to rank locally and nationally:
🔗 ahrefs.com/blog/geo-is-...
#SEO #LocalSEO #DigitalMarketing #SearchMarketing
07.04.2025 15:18 — 👍 0 🔁 0 💬 0 📌 0
WPP acquires Infosum, boosting client data capabilities
Acquiring InfoSum gives WPP more access to data and a stronger clean room offering.
WPP’s acquisition of InfoSum enhances its ability to activate first-party data while prioritizing privacy. It strengthens WPP’s cookieless future, enabling brands to collaborate without sharing data.
adage.com/article/agen...
#DigitalMarketing #WPP #InfoSum #AdTech #DataPrivacy #CookielessFuture
03.04.2025 14:08 — 👍 1 🔁 0 💬 0 📌 0
Google expands Search Max beta to more accounts
Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings.
Google is testing Search Max—a new AI-powered campaign that could change how we run ads. Still in beta, it blends PMax automation with more Search control. Game-changer or another black box?
Read more: searchengineland.com/google-searc...
#GoogleAds #PPC #SearchMax #DigitalMarketing
14.03.2025 13:47 — 👍 0 🔁 0 💬 0 📌 0
Google Ads expands PMax negative keyword limits
Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000.
Big news for PPC pros - Google Ads expanded negative keyword limits for PMax, giving us more control. PMax is sort of a black box, so any added transparency is a win. More precision, less wasted spend. Thoughts?
searchengineland.com/google-ads-e...
#GoogleAds #PPC #PerformanceMax #DigitalMarketing
13.03.2025 15:32 — 👍 0 🔁 0 💬 0 📌 0
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