Ginny Marvin

✨ We’re making updates to give responsive search ads (RSA) in #GoogleAds more flexibility:

✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*

🧵...

Good morning, San Francisco.

Good morning, San Francisco.

It's time to make Ads Liaison official here. This is where I'll be sharing Google Ads updates & insights just as I do elsewhere: bsky.app/profile/adsl...

Meridian is now available to everyone Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.

Meridian is open source & transparent.

The code repository is available on GitHub, & we’ve published our methodology research for full transparency on how results are derived. And note, your data isn’t shared with Google.

Check out the blog post for more on Meridian: blog.google/products/ads...

Meridian features 3 distinctive methodologies:

1. Better video measurement by modeling YouTube reach & frequency

2. Fuller performance media insights by accounting for Google search query volumes

3. Calibration for greater MMM accuracy by integrating incrementality experiments across channels
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🎉Today Google's MMM, Meridian, is launching globally.

In addition to providing extensive technical documentation, we’re also announcing a new certified measurement partner program to help marketers get started with Meridian.

Read on for more details ....
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Thanks to SEJ and to everyone who gave this a read — and ICYMI, check out my 2024 #GoogleAds recap and look ahead to 2025 in the link below.

Kick off 2025 with new Performance Max features New improvements to reporting, controls and creative capabilities are coming to Performance Max.

📊PMax Reporting updates:

Segment & download asset group reports by device, time and more – now available globally.

Search terms insights: See whether queries are coming from PMax keywordless targeting or from search themes.

For full details check out the blog post: blog.google/products/ads...

⚙️More PMax controls:
Campaign-level negative keywords now rolling out globally.

Retailers: Opt to apply brand exclusions to Search only.

Optimize for incremental, new higher lifetime value customers with high value new customer mode.

Device targeting & Age-based demo exclusions in beta.
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💡 Sharing new #PMax updates for controls & reporting announced today. Here are some of the highlights . . . 1/3

Exactly, thank you for the nature as metaphor appreciation I was looking for haha

On a sunrise beach walk a couple of weeks ago, I came across this dead fish inside a dead fish and thought it was fascinating. Nobody in my family appreciated it so I'm sharing it here.

We use your average weekly budget to calculate the monthly spend limit. While the average weekly spend can fluctuate up/down with changing market conditions, campaigns won’t exceed their monthly spend limit. 2/2

We’ve sent this type of notice for a while. You’ll be notified around mid-month if your LSA campaign exhausts its monthly budget. Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign.
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Apologies for the confusion, this is a bug as part of a rollout of an upcoming feature where advertisers will be able to segment their PMax Asset Group report. We are addressing the bug now.

Thank you, Navah ♥️

Confirming that nothing has changed. Ad scheduling remains supported in campaigns using Smart Bidding. We will be updating the Help Center to make that clearer.

Confirming that nothing has changed. Ad scheduling remains supported in campaigns using Smart Bidding. We will be updating the Help Center to make that clearer.

Devastating, Jeremy, I'm sorry.

This is currently a small experiment testing different ad configurations. It will be evaluated based on impact on advertiser and user value.

✅ Today, Monday, Dec 23, is my last working day of the year. I'll be returning on Jan 3rd.

🙏 Thanks for all the engagement throughout the year -- we certainly covered a lot of ground!

😊 Wishing you a relaxing and refreshing holiday and looking forward to 2025.

Thanks, Drew. You're welcome and happy holidays 😄

Google Ads 2024 Recap: With An Eye To 2025 A look at where the ads product teams focused this year can give us a view into the year ahead.

A look back at key themes in this year’s launches in #GoogleAds can give a sense of where we’re headed!

☑️ Evolving search behavior
☑️ Creative generation tools
☑️ Controls & insights
☑️ New bidding options
☑️ Measurement & data solutions

Dive deeper:
www.searchenginejournal.com/google-ads-2...

🔊 Integrated CMP setup in the Google Tag UI is available w/ Google CMP Partners: consentmanager, Cookiebot by Usercentrics, iubenda, Usercentrics.

Connect & configure consent settings in the Google Tag UI in Google Ads, Analytics, CM360 or Tag Manager.

Go to: tagmanager.google.com#/trampoline?...

It was so great to catch up with many old and new #ppc friends in person at @heroconf.bsky.social.

Now on my way home and just had to triple-convince the very nice and very skeptical woman taking my coffee order that I just want it black. There’s a testing metaphor in there somewhere.
#heroconf