Museum of Mid-Century's Avatar

Museum of Mid-Century

@museumofmidcentury.bsky.social

Advertising. Architecture. Design. History. Illustration. Movies. Photography. Television. TV. Type. Typography.

61 Followers  |  154 Following  |  22 Posts  |  Joined: 26.09.2025  |  2.0663

Latest posts by museumofmidcentury.bsky.social on Bluesky

British Rail : architecture, design and environment : Jacquey Visick : British Railways Board : London : 1989 : cover : Corporate Flexibility - Corporate Stability. The main design is white reversed from black with a white band to left edge upon which the outer edge of the symbol is reversed off.

An interesting booklet looking at the work of British Rail's Directorate of Architecture, Design & Environment that was led by Jane Priestman. As well as looking at the history and development of the 'new' BR corporate identity of 1965, based around a strict palette of symbol, new Rail Alphabet typeface and colours, the publication gives examples of how this was delivered in practice as well as how, with Sectorisation, it had been adapted for use moving forwards.

This is encapsulated on the cover with "Corporate flexibility and Corporate Stability". The new Intercity swallow motif makes an appearance.

I have scanned a few pages as examples.

British Rail : architecture, design and environment : Jacquey Visick : British Railways Board : London : 1989 : cover : Corporate Flexibility - Corporate Stability. The main design is white reversed from black with a white band to left edge upon which the outer edge of the symbol is reversed off. An interesting booklet looking at the work of British Rail's Directorate of Architecture, Design & Environment that was led by Jane Priestman. As well as looking at the history and development of the 'new' BR corporate identity of 1965, based around a strict palette of symbol, new Rail Alphabet typeface and colours, the publication gives examples of how this was delivered in practice as well as how, with Sectorisation, it had been adapted for use moving forwards. This is encapsulated on the cover with "Corporate flexibility and Corporate Stability". The new Intercity swallow motif makes an appearance. I have scanned a few pages as examples.

1989 British Rail: "Corporate Flexibility - Corporate Stability". How that's been tested to near destruction over 30 years! @doublearrow64.bsky.social #railway #design #graphicdesign #transport

Some pages : Zoomable โ†˜๏ธ flic.kr/s/aHBqjCwEXf

08.10.2025 12:53 โ€” ๐Ÿ‘ 7    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
metal mid-century sewing machine designed by FHK Henrion

metal mid-century sewing machine designed by FHK Henrion

Table with archival material laid out including photo albums, advertisements, books, draft artwork, textiles, newspaper clippings, photographs and magazines

Table with archival material laid out including photo albums, advertisements, books, draft artwork, textiles, newspaper clippings, photographs and magazines

two pages of a book of textile samples. Each swatch is a rectangle and has an ID number of some sort printed or stamped next to it. On the left-hand page are black, green, red and yellow plaid fabric swatches, on the right are multicoloured striped swatches

two pages of a book of textile samples. Each swatch is a rectangle and has an ID number of some sort printed or stamped next to it. On the left-hand page are black, green, red and yellow plaid fabric swatches, on the right are multicoloured striped swatches

A selection of Council of Industrial Design / Design Council award winning fabrics from 1958 and 1960 including (top to bottom) 'Adam' furnishing fabric designed by Keith Vaughn which is olive green, black and white, a cream lace curtain, and 4 colourways - black, yellow, blue and pink -  of the print Le Bosquet designed by Shirley Craven

A selection of Council of Industrial Design / Design Council award winning fabrics from 1958 and 1960 including (top to bottom) 'Adam' furnishing fabric designed by Keith Vaughn which is olive green, black and white, a cream lace curtain, and 4 colourways - black, yellow, blue and pink - of the print Le Bosquet designed by Shirley Craven

A look a some of the material taken out for a special visit from the attendees of the Dress and Textiles Specialists (DATS) Conference 2025 including material from the FHK Henrion, Alison Settle, Dorrit Dekk, HA Rothholz, Vokins, and @designcouncil.bsky.social archives

26.09.2025 08:40 โ€” ๐Ÿ‘ 9    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
12 Sunsets: Exploring Ed Ruscha's Archive Explore Sunset Boulevard throughout 60 years as photographed by LA photographer Ed Ruscha and archived by the Getty.

12 Sunsets: Exploring Ed Ruscha's Archive

"The more than 65,000 photographs selected from this archive present a unique view of one of Los Angelesโ€™ quintessential streets, Sunset Boulevard, and how it has changed over the past 50 years."

07.10.2025 02:03 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image

The Mattel Archive, a new book from Rizzoli New York, out Oct 14.
www.rizzoliusa.com/book/9780847...

"An original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys."

06.10.2025 17:04 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image Post image

What about Mrs* Eames? A rundown of Ray Eames' many accomplishments.
www.messynessychic.com/2023/03/01/w...

06.10.2025 02:03 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image Post image Post image

Children's Television Workshop โ€“ย A collection of closing credit screens.
www.closinglogos.com/page/Childre...

05.10.2025 17:03 โ€” ๐Ÿ‘ 4    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image Post image

Architect Herman Hertzberger's unique feature for the Montessori School at Delft (2023)
www.core77.com/posts/119198...

05.10.2025 02:03 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
The Fine Art and Craft of 1960s Wallpaper Manufacturing This short film from 1968 demonstrates the newest technologies in wallpaper manufacturing, the narrator exclaiming that some of the processes found in the footage are nearly science fiction! Theโ€ฆ

The Fine Art and Craft of 1960s Wallpaper Manufacturing (2016)

04.10.2025 17:03 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image Post image

Original Jaws program from Japan.
www.filmonpaper.com/posters/jaws...

04.10.2025 02:03 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Image credit: Sheila Halsall

Image credit: Sheila Halsall

Image credit: Freedom Leisure

Image credit: Freedom Leisure

Image credit: Freedom Leisure

Image credit: Freedom Leisure

NEWS: C20 and @c20cymru.bsky.social are celebrating the 5th Leisure Centre to be listed as a result of our ongoing campaign, and the first example in Wales.

Wrexham Waterworld (1967-70) is known for its hyperbolic paraboloid roof, one of the largest ever built.

โžก๏ธ c20society.org.uk/news/wrexham...

20.02.2025 10:33 โ€” ๐Ÿ‘ 42    ๐Ÿ” 8    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 2
The Polynesian Casa Bonita: Rescuing the Mai-Kai
YouTube video by Spike's Breezeway Cocktail Hour The Polynesian Casa Bonita: Rescuing the Mai-Kai

In case you missed it, Spike filmed an amazing in-depth walk-through of the the Mai-Kai restoration with creative director "Typhoon Tommy" Allsmiller for Spike's Breezeway Cocktail Hour on YouTube ... youtu.be/kwdNdm715Z4?... #maikai #maikairestaurant #maikairestoraton #maikaireopening #tiki

18.08.2025 21:23 โ€” ๐Ÿ‘ 4    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1
Post image Post image

The Hour typeface from Federico Parra Barrios and 205TF.

"It proposes a contemporary interpretation of engraved letters, exploring how we perceive their forms based on the angle of incidence of the sun and the ambient light." www.205.tf/hour

via proofco.xyz

03.10.2025 17:05 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image

Baltimore/Washington waiting area (opened 1979), by Peterson & Brickbauer. ๐Ÿ“ท via @bwiairport.bsky.social. #airportarchitecture

www.instagram.com/p/CFw3dXThcxq/

03.10.2025 13:42 โ€” ๐Ÿ‘ 15    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
MoMA | Let Them Eat Deliaโ€™s Cake, or Robert Brownjohnโ€™s Let It Bleed

More at MoMA.

03.10.2025 02:03 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image Post image

Robert Brownjohn's design for the Rolling Stones' Let It Bleed.
robertbrownjohn.com/featured-wor...

03.10.2025 02:03 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Post image

A massive assortment of Halloween masks. (2024)
www.flickr.com/photos/93779...

via @tinarotheisenberg.bsky.social

02.10.2025 22:25 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image Post image

The Curious Relationship Between Herb Lubalin and Coca-Cola
eyeondesign.aiga.org/the-curious-...

"The same year that Lubalin took Coca-Cola on as a client, he also designed a scathing critique of the company for Fact magazine. Why?"

02.10.2025 02:03 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
Chattermouth Robot Ben Cooper's "Chattermouth" series of Halloween costumes was a fun concept (and definitely better than the Hoot 'n Toots !), though seeme...

Ben Cooper's 1977 Chattermouth Robot costume in all its inexplicable glory. (2024)

01.10.2025 17:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Post image Post image Post image Post image

Packaging designed scanned from Pubblicitร  in Italia 1962-63
designreviewed.com/pubblicita-i...
#italiandesign #packaging

30.09.2025 22:11 โ€” ๐Ÿ‘ 46    ๐Ÿ” 8    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Good Night, and Good Luck (2005) Official Trailer
Good Night, and Good Luck (2005) Official Trailer

Good Night, and Good Luck (2005) Official Trailer
Director: George Clooney, Screenplay: Grant Heslov

"Journalist Edward R. Murrow's stand against Senator Joseph McCarthy's anti-communist witch-hunts in the early 1950s."

01.10.2025 02:03 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image Post image Post image

Art of Bob Peak
web.archive.org/web/20240912...

30.09.2025 17:06 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image

The 1970s zodiac fad. (2018)
flashbak.com/whats-sign-l...

30.09.2025 02:03 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
Why Japanese metabolism is architecture's raddest movement We take a deep dive into Japanese Metabolism, the pioneering and relatively short-lived 20th-century architecture movement with a worldwide impact; explore our ultimate guide

We take a deep dive into Japanese Metabolism, the pioneering and relatively short-lived 20th-century architecture movement with a worldwide impact; explore our ultimate guide.
www.wallpaper.com/architecture...

29.09.2025 11:41 โ€” ๐Ÿ‘ 2    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
Lightness & Tension: Celebrating the Past and Future of Brazilian Design The Lightness & Tension exhibition unites Joaquim Tenreiro and Lucas Simรตes, revealing Brazil's design legacy and its evolving global influence.

Lightness & Tension: Celebrating the Past and Future of Brazilian Design

29.09.2025 15:01 โ€” ๐Ÿ‘ 5    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image Post image

โ˜•๏ธ Happy National Coffee Day!

Tuby's Coffee Shop in #Pomona, via the Huntington Libraryโ€™s SCE collection: hdl.huntington.org/digital/coll... #AFrameCabin #NationalCoffeeDay

29.09.2025 16:53 โ€” ๐Ÿ‘ 13    ๐Ÿ” 4    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
Post image Post image

Vintage mid-century cocktail party photos.
www.vintageinn.ca/2025/09/vint...

29.09.2025 17:03 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image

C20 in the FT on Margateโ€™s Arlington House and the future of the UKโ€™s Brutalist high-rises:

www.ft.com/content/ae73...

28.09.2025 08:01 โ€” ๐Ÿ‘ 8    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
A large, square, concrete and glass building with multiple floors, seen from the front. It has many windows, and a flat roof. Trees and other buildings are visible on either side under a cloudy sky.

A large, square, concrete and glass building with multiple floors, seen from the front. It has many windows, and a flat roof. Trees and other buildings are visible on either side under a cloudy sky.

Metal exterior staircase with three flights and railings attached to a brick building. Yellow caution lines on the middle stairs. A blue bicycle and various equipment are underneath. Grass, trees, and a fence are on the left; pavement and a road are in front.

Metal exterior staircase with three flights and railings attached to a brick building. Yellow caution lines on the middle stairs. A blue bicycle and various equipment are underneath. Grass, trees, and a fence are on the left; pavement and a road are in front.

A rectangular sign reading โ€œDepartment of Engineering Scienceโ€ is mounted above large windows on a concrete and brick building. Metal barriers are visible in front of the entrance, and reflections can be seen in the upper windows.

A rectangular sign reading โ€œDepartment of Engineering Scienceโ€ is mounted above large windows on a concrete and brick building. Metal barriers are visible in front of the entrance, and reflections can be seen in the upper windows.

A multi-storey modernist building with large, rectangular windows and concrete columns. The facade includes areas of dark brick. An outdoor metal stairway is visible on the left side. The sky is partly cloudy in the background.

A multi-storey modernist building with large, rectangular windows and concrete columns. The facade includes areas of dark brick. An outdoor metal stairway is visible on the left side. The sky is partly cloudy in the background.

Thom Building, Oxford, 2025

๐Ÿ“ธ View HD images at modernistdelights.com/thom-buildingโ€ฆ

#photography #dslrphotography

28.09.2025 11:23 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image Post image

Vladimir Tretchikoff and the Green Lady, the artist and his muse. (2021)
www.messynessychic.com/2021/06/23/t...

29.09.2025 02:03 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@museumofmidcentury is following 20 prominent accounts