Will Troup

Just spotted a quirk in Google’s AI Overview: it lifted one of our Facebook posts (where we re‑posted a client review) and treated it as an actual review for “LocalSink reviews.” 🤯

We’re testing whether this boosts visibility for home‑service clients.

Seen anything similar?

Monday morning texts like this 🥰

The ninth official episode of Expanding Local is live, featuring the local SEO legend @mikeblumenthal.bsky.social !

There is a ton of bad information out there when it comes to local SEO, and he’s one of the few people I go to for accurate information:

www.willtroup.com/ep-9-mike-bl...

I wake up every single day, finding ways to make other people money.

I love every second of it.

I'm so grateful to be able to do what I do for the people I do it for!

Who should I follow for SEO?

I pay $200/mo for this.

Did Google just re-add the Chat feature on GBPs?

Who are the best people to follow on Bsky for SEO content?

👇

What are you changing about your business going into 2025?

When I saw "orange dreamsicle" as a flavor, I thought it would make me vomit.

Can someone explain how Reign makes this actually taste good?

Also, these things have 300mg of caffeine... I feel like that should be a crime.

RFK, please don't ban this one!

How many home-service businesses rely on one source for 90% of traffic & leads?

2025 is the year to be omnipresent with your marketing & SEO.

So much is changing. So many things are up in the air.

Are you taking action to protect yourself from these changes?

How focused should I be on the SERP page for local SEO?

I know Google is going crazy with ecom and other industries.

This is a restoration client in Portland/Vancouver.

What we did:

-Linked their GBP products to specific pages on their website

-Added services that other restoration companies weren't utilizing

Our next step is opening up another office in Portland so we can dominate there, too!

😂

Yes, please! Send it my way!!!

I just ran out of ChatGPT o1, so I upgraded to Pro.

Is it worth it for $200/mo?

Where do we see radio ads for home-service businesses in 2025?

I've heard from a few people that they're crushing.

It seems like they only work if you really know what you're doing...

...but I guess that's true for any ad medium.

I am in the process of getting EVERY single spam form submission across my clients and my own website, and turning it into a list of IPs, emails, and websites that can be blocked.

If you're interested, comment "list" and I'll send you the list.

When is an appropriate time to take your exterior Christmas lights down?

I'm thinking of getting a dedicated iPad that sits on my desk and has the sole job of being my ChatGPT voice assistant.

Is there a better way to do this?

I've been using chat as a way to keep myself organized and take notes. I feel like voice would make this 10x faster and easier.

Once you realize that Google isn't going to stop trying to make people stay on the SERP page...

...your game-plan writes itself.

2025 is the year to take audience ownership seriously.

SEO isn't dead. It's changing rapidly.

It's only going to get worse.

Improvise, adapt, overcome my friends!

That’s why I repeat mine 10 times. It’s all about the numbers. These other agencies don’t have a chance.

This is super interesting!

Dang. That’s a lot of green!

Phew, I do actually sell shoes on the side. I was getting worried until the last sentence!

I love how simple things were back then. Have you heard of A1 Garage Door? 😂

Having a profile on any social media platform that is consistent with the others always helps with SEO!

Google wants to see you present on as many platforms as possible

If you post SEO or digital marketing content, follow me and I’ll follow you back!

I need more SEO stuff in my feed!

Comment “SEO” on this post when you’re done 👇

Good tips!

What are some of the best tools for call tracking?

I'm most familiar with CallRail, but at this point I've heard of a few that I'd like to check out.

Any suggestions?