Sophie Logan

Join me at SMX London on Friday 19th September, where I'll be talking about how to optimise your B2B landing pages to maximise your lead to sale rate.

Because clicks don’t close deals, conversions do!

searchmarketingexpo.co.uk/registration/

An AI generated image of a retro computer with the words: optimise - run - review - repeat

Optimising your campaigns, ads & LPs should be an consistent part of your strategy.

Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...

So if you're not optimising your PPC work to reflect this, then you're going to get left behind!

I'm so sorry for your loss. What an amazing legacy to have him feature in your branding.

Hopefully soon enough seeing his face will bring you happy memories, even if the thought of that is tough right now.

An Evening of Networking!

We loved hearing from Rüdi who shared insights on AI and the future of Search, followed by @marketingsoph.bsky.social who encouraged us to do marketing that makes you happy & reminded us that not every trend is worth chasing!

#Networking #MarketingCommunity #NottinghamDM

What a day!

Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.

🐝🐝🐝

The talent in the UK marketing industry never fails to impress me!

a man in a green and orange striped shirt stands in front of an orange sign with an arrow pointing right ALT: a man in a green and orange striped shirt stands in front of an orange sign with an arrow pointing right

Are you chasing the wrong metrics when you're optimising your Search ads?

In my latest @searchengineland.bsky.social article, I take a look at 'ad strength', and try to bring some clarity to this often misunderstood performance metric:

searchengineland.com/google-ad-st...

Why Google ad strength won’t predict your RSA success Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance predictor.

"My ad strength is 'Excellent' so why aren't my ads converting?"

My latest @searchengineland.bsky.social article breaks down what ad strength actually is and addresses some of the most common misconceptions I come across:

searchengineland.com/google-ad-st...

Thank you for having me back @ppchero.com!

From Average to Awesome: How to Master the Art of PPC Account Management - PPC Hero With knowledge, anyone can be good at PPC account management. To be awesome takes understanding. Sophie Logan reveals what you need to understand to be at the top

New!

Anyone can be a good PPC account manager. To be great, says @marketingsoph.bsky.social requires more. It takes understanding, not just knowledge, application not just ticking off tasks.

From Average to Awesome: How to Master the Art of PPC Account Management

www.ppchero.com/from-average...

June '25 -" I still like the computer."

And I wish I still had that top...

3. Keep them updated: If you're using Customer Match to manually feed in data on your current customers then make sure that you do this on a regular basis. I recommend putting a reoccurring event in your calendar to update your lists on a monthly basis.

2. Make sure that you segment: Now that you can use smaller lists, segment your data accordingly. For example, rather than inputting a list which covers all businesses, try segmenting them down into industries. You will then also be able to offer them more relevant ads and landing page experience.

1. Rubbish in, rubbish out: Whilst the minimum size has decreased, that shouldn't mean that the quality of the lists you're uploading should too. Make sure that you are feeding the system accurate and reliable data.

Google slashes Customer Match list minimums in Search Campaigns to 100 Users Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.

Google Ads is reducing their minimum Customer Match size from 1,000 to 100.

This is amazing news for advertisers, especially SMBs!

However, there are still some important things to remember...

🧵

searchengineland.com/google-slash...

Finally, a post which made me stop dead in my tracks!

Left - St Johns Ambulance FB post

Right - Final Destinations Bloodline movie poster

As a lover of horror and parodies, this one was right up my street.

💀

Dexter is ready to sit in the garden and get stuck into @kirstyhulse.bsky.socials new book - Don't Swear at Work: The Rule Breakers' Guide to Workplace Brilliance.

Grab your copy now:

amzn.eu/d/6OO3jDi

Join me at Nottingham DM on Thursday 26th June for my no-nonsense talk that breaks down small but impactful mistakes SMBs commonly make with their marketing.

🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!

www.eventbrite.co.uk/e/nottingham...

Oh hayyy 👋

I'm Sophie, a UK based PPC Specialist.

I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.

I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶

If you missed our chat, then head over to YouTube where you can watch the full recording:

www.youtube.com/watch?v=T3Nv...

Stay till the end to see Dexter aka PPC Pug!

🐶

Grab your FREE ticket to Nottingham DM 🎟️

On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.

It's going to be a fantastic evening!

www.eventbrite.co.uk/e/nottingham...

£125 for all of this Sophie Logan and more. You'd be craaaaaazy not to.

transactions.sendowl.com/packages/863...

Thank you @wayneb77.bsky.social for the incredible captions 😂

This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.

brightonseo.com/videos

Hurry - it's currently half price!

I couldn't be more excited to announce that I am speaking at SMX London 2025!

I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.

Get your ticket now: searchmarketingexpo.co.uk

Join Dexter, Boris Beceric and I on our Zoom hangout at 5pm (UK) on Thursday, where we'll be talking about how to make lead generation work for small budgets!

For more information: www.linkedin.com/events/leadg...

Don't forget that if you missed out on attending last weeks @heroconf.com UK, then you can currently purchase the video vault for HALF PRICE!

The vault is opened on Tuesday, so don't delay!

a man in a suit and tie is standing in front of a window . ALT: a man in a suit and tie is standing in front of a window .

Spotify is down.

Am I going to have to get my CDs back out?!?!

I've got mine!

It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.

Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.

Congratulations Jyll!

👏👏👏

Last week at @heroconf.com UK I presented my talk - Taking Your PPC Campaign Management Skills From Average to Awesome.

Thank you for all the kind messages, it sounds like it really resonated with a lot of you!

You can grab a copy of my deck here:

speakerdeck.com/marketingsop...

Take me back to Brighton!

I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week.

Amazing company, a VERY well organised event, incredible speakers and beautiful weather.

What more could you ask for?

Attendees of BrightonSEO and Hero Conf - please help me find my missing bag with my favourite shoes 😅

Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals.

Thank you!