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Richard Fletcher

@richardfletcher.bsky.social

Director of Research at the Reuters Institute for the Study of Journalism, University of Oxford. Lead researcher + co-author of the Digital News Report. www.richardfletcher.me

4,554 Followers  |  540 Following  |  68 Posts  |  Joined: 25.09.2023  |  2.5466

Latest posts by richardfletcher.bsky.social on Bluesky

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How harmful is GenAI around elections? Will it trigger a misinformation apocalypse and upend elections?

I am happy to finally be able to share @sachaltay.bsky.social & my answers to these and other questions on which we have been working for a year and which is now out via @knightcolumbia.org

07.07.2025 19:13 β€” πŸ‘ 52    πŸ” 35    πŸ’¬ 3    πŸ“Œ 9
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🚨 Now out in Nature Human Behaviour 🚨

We show that following the news on WhatsApp or Instagram (N = 3,395 πŸ‡«πŸ‡·πŸ‡©πŸ‡ͺ) increases current affairs knowledge, participants’ ability to discern true from false news stories, awareness of true news stories, as well as trust in the news.

doi.org/10.1038/s415...

27.06.2025 09:57 β€” πŸ‘ 121    πŸ” 40    πŸ’¬ 4    πŸ“Œ 8
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AI-personalized news takes new forms (but do readers want it?) Many outlets have been personalizing news recommendations for years, but generative AI introduces the possibility to personalize news formats.

The success of these tools will largely depend on how keen audiences are to use them in the first place, and there are big regional and demographic differences. www.niemanlab.org/2025/06/ai-p...

24.06.2025 18:13 β€” πŸ‘ 9    πŸ” 8    πŸ’¬ 1    πŸ“Œ 1
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🚨 Have you explored our Digital News Report 2025? Here are five figures you may have missed

1️⃣ 47% in our global sample consider politicians and online influencers as a major misinformation threat. The percentage for politicians is higher in Spain and the US (57%)

More here buff.ly/pHwz59E

18.06.2025 11:51 β€” πŸ‘ 22    πŸ” 5    πŸ’¬ 1    πŸ“Œ 1

News is too much and too negative according to growing shares of the audience.

In 2025, 40% say they sometimes or often avoid the news (up from 29% in 2017). Switzerland & Germany right on trend.

Why?
β€’ 39%: β€œnegatively affects my mood”
β€’ 31%: β€œworn out by the amount”
β€’ 30%: β€œtoo much conflict”

17.06.2025 12:38 β€” πŸ‘ 8    πŸ” 5    πŸ’¬ 1    πŸ“Œ 0
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Traditional news publishers are being sidelined as audiences lean into video news and online influencers, new RISJ report finds.

News consumers are increasingly veering towards social media and video platforms for their news over traditional news sources.

This is one of the key findings of the latest @reutersinstitute.bsky.social’s Digital News Report, published today: ow.ly/ukUa50WaCS7

17.06.2025 10:00 β€” πŸ‘ 2    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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Social media overtakes TV as main source of news in US, analysis finds Global study shows 54% of Americans receive news from social media, while the UK has highest proportion of news avoiders at 46%

NEW: Another watershed media moment - social media overtakes TV as a source of news in the US for the first time.

The march of the "news influencers" continues.

Survey taken after Trump inauguration. One of many top findings in huge Reuters Institute study.

www.theguardian.com/media/2025/j...

17.06.2025 07:17 β€” πŸ‘ 28    πŸ” 21    πŸ’¬ 6    πŸ“Œ 4

Thanks for sharing, Hannes!

17.06.2025 05:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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β€œAlternative media voices [often] appeal to audiences that news publishers have been keen to engage with but [are] seen as the biggest [misinformation] threat worldwide along with national politicians”Mitali Mukherjee writes in intro to 2025 DNR reutersinstitute.politics.ox.ac.uk/digital-news... 1/7

17.06.2025 05:32 β€” πŸ‘ 9    πŸ” 5    πŸ’¬ 1    πŸ“Œ 0
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Our Digital News Report 2025 is out!

πŸ“Š48 markets
🌏Almost 100K respondents
πŸ“°Key headline: Audiences lean into video news and influencers, raising misinformation concerns and new dilemmas for publishers

πŸ“±Explore now buff.ly/xLP67Tg
🧡Findings in thread #DNR25

17.06.2025 05:03 β€” πŸ‘ 90    πŸ” 80    πŸ’¬ 2    πŸ“Œ 25

Thanks Curd!

16.06.2025 22:25 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Reuters Institute researchers receive major awards for work broadening understanding of trust in news Our colleagues and former staff received the awards at the International Communication Association's annual conference in Denver (United States).

So honored and grateful to have received The Wolfgang Donsbach Outstanding Article of the Year Award from the #ICA25 @icajsd.bsky.social for a paper with my colleagues from the @reutersinstitute.bsky.social Trust in News Project: reutersinstitute.politics.ox.ac.uk/news/reuters...

16.06.2025 22:04 β€” πŸ‘ 72    πŸ” 12    πŸ’¬ 3    πŸ“Œ 0

Congratulations also to Tali Aharoni who received the #ICA25 Outstanding Dissertation in Journalism Studies Award for her thesis on 'The Ecology of News (Dis)trust'.

16.06.2025 16:04 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The published article, 'Ritual Reinforcement: Habit, Emotion, and Identity as Attributes of Trust in News', is published open access in Journalism Studies - and was part of our Trust in News project. #ICA25 www.tandfonline.com/doi/full/10....

16.06.2025 16:04 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Reuters Institute researchers receive major awards for work broadening understanding of trust in news Our colleagues and former staff received the awards at the International Communication Association's annual conference in Denver (United States).

Very proud to receive the #ICA25 Wolfgang Donsbach Outstanding Journal Article of the Year Award for our paper on how habit, emotion and identity relate to trust in news, led by @amyrossarguedas.bsky.social. Thank you to @icajsd.bsky.social.

reutersinstitute.politics.ox.ac.uk/news/reuters...

16.06.2025 16:04 β€” πŸ‘ 34    πŸ” 4    πŸ’¬ 3    πŸ“Œ 0
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🚨 Mark your calendars! 🚨

Our Digital News Report 2025 will be published on Tues 17 June.

This year’s report is based on a survey of almost 100,000 news consumers from 48 markets and will be presented at six global events with these 15 speakers

All you need to know in this thread
buff.ly/WTfoMls

12.06.2025 11:54 β€” πŸ‘ 3    πŸ” 4    πŸ’¬ 1    πŸ“Œ 2
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Final @reutersinstitute.bsky.social presentation at #ICA25 today.

@amyrossarguedas.bsky.social with Digital News Report data on who listens to podcasts, as part of a panel on amplifying communication research through podcasts.

15.06.2025 14:12 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Here are the panels, presentations and posters at ICA 2025 featuring researchers from the Reuters Institute The annual gathering will see our researchers share findings around generative AI, climate news and trust.

More info and abstracts here: reutersinstitute.politics.ox.ac.uk/news/here-ar... #ICA25

14.06.2025 13:38 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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3. @felixsimon.bsky.social and Ralph Schroeder in a panel on what currently know (and don't know) about AI in journalism. #ICA25

14.06.2025 13:38 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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2. @academiuhhh.bsky.social @atrimukherjee.bsky.social me and @antoniskalog.bsky.social on the effect of social media vs TV in reducing news use gaps. #ICA25

14.06.2025 13:34 β€” πŸ‘ 5    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
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Three @reutersinstitute.bsky.social presentations at #ICA25 today.

1. @waqasejaz.bsky.social Mary Sandford and me on the link between news use, climate anxiety and pro-environment behaviour across 8 countries.

14.06.2025 13:34 β€” πŸ‘ 7    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
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Here are the panels, presentations and posters at ICA 2025 featuring researchers from the Reuters Institute The annual gathering will see our researchers share findings around generative AI, climate news and trust.

More info about @reutersinstitute.bsky.social presentations at #ICA25 here: reutersinstitute.politics.ox.ac.uk/news/here-ar...

13.06.2025 14:04 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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2. Tali Aharoni, me & @rasmuskleis.bsky.social with a poster on a five wave panel study in πŸ‡¬πŸ‡§ on the link between news use and trust in news in the first weeks of the COVID pandemic. #ICA25

13.06.2025 14:04 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Two #ICA25 presentations from @reutersinstitute.bsky.social researchers today.

1. For the early risers, me @felixsimon.bsky.social @waqasejaz.bsky.social & @rasmuskleis.bsky.social on what variables are associated with positive/negative attitudes towards the use of generative AI in news in πŸ‡¬πŸ‡§πŸ‡ΊπŸ‡ΈπŸ‡©πŸ‡°πŸ‡¦πŸ‡·πŸ‡―πŸ‡΅πŸ‡«πŸ‡·

13.06.2025 14:04 β€” πŸ‘ 3    πŸ” 4    πŸ’¬ 1    πŸ“Œ 0

Check out the details of the @reutersinstitute.bsky.social #ICA25 presentations here.

12.06.2025 14:56 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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At the @icahdq.bsky.social #ICA25 conference, though admittedly only in spirit.

Proud to be working with co-authors on two pieces of work presented there, one led by @richardfletcher.bsky.social on what shapes public attitudes to AI in news and one led by Tali Aharoni on trust.

12.06.2025 10:51 β€” πŸ‘ 16    πŸ” 2    πŸ’¬ 3    πŸ“Œ 0
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Mercury Project Findings: Bihar Information and Media Literacy Initiative (BIMLI) – Social Science Research Council (SSRC) The Social Science Research Council fosters innovative research, nurtures new generations of social scientists, deepens how inquiry is practiced within and across disciplines, and mobilizes necessary ...

Great write-up of our media + information literacy intervention funded by the @ssrc.orgΒ΄s Mercury project

www.ssrc.org/mercury-proj...

partners: BiharΒ΄s BRLPS & Dataleads.

@sumitra.bsky.social @priyadarshi-amar.bsky.social Florian Sichart

Looking forward to seeing and testing more of these!

30.05.2025 09:19 β€” πŸ‘ 10    πŸ” 6    πŸ’¬ 0    πŸ“Œ 2
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Last Saturday, Linda Eggert and I were delighted to welcome a group of 30 fantastic speakers and guests for a symposium on AI agents at Balliol College, thanks to the support of the Balliol Interdisciplinary Institute. Summary report later this summer, some first impressions…

29.05.2025 19:48 β€” πŸ‘ 6    πŸ” 3    πŸ’¬ 1    πŸ“Œ 1

Pew research finds that the vast majority of news influencers are still using X, and are more likely to use it than Bluesky (even left-leaning influencers). They are more likely to be regular posters on X, too.

29.05.2025 16:35 β€” πŸ‘ 4    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
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The Effects of Political Advertising on Facebook and Instagram before the 2020 US Election Founded in 1920, the NBER is a private, non-profit, non-partisan organization dedicated to conducting economic research and to disseminating research findings among academics, public policy makers, an...

β€œMost presidential ads were targeted toward parties’ own supporters […] we found no detectable effects of removing political ads on political knowledge, polarization […] candidate favorability, and turnout.”
www.nber.org/papers/w33818

25.05.2025 06:10 β€” πŸ‘ 2    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

@richardfletcher is following 20 prominent accounts