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Richard Fletcher

@richardfletcher.bsky.social

Director of Research + Deputy Director of the Reuters Institute for the Study of Journalism, University of Oxford. Fellow of Green Templeton College. Lead researcher of the Digital News Report. www.richardfletcher.me

4,695 Followers  |  575 Following  |  102 Posts  |  Joined: 25.09.2023  |  2.0707

Latest posts by richardfletcher.bsky.social on Bluesky


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๐Ÿšจ๐Ÿ“„ New paper (conditional accepted at @thejop.bsky.social):

We test whether social desirability bias actually distorts answers in online surveys.

Short version:
It mostly doesnโ€™t.

w. @timallinger.bsky.social @kristianvsf.bsky.social @morganlcj.bsky.social

URL: osf.io/preprints/os...

12.02.2026 13:06 โ€” ๐Ÿ‘ 177    ๐Ÿ” 58    ๐Ÿ’ฌ 4    ๐Ÿ“Œ 7
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GenAI and News Report 2026: We want your ideas We are re-running our annual Generative AI and News report which looks at how people use generative AI in their everyday lives, and what they think its impact will be on different areas of society,โ€ฆ

๐ŸšจโœจI want your input for the next survey of GenAI use for information and news!

Please fill out the super quick survey here buff.ly/kFDRLqw

Details in the thread!

11.02.2026 15:35 โ€” ๐Ÿ‘ 6    ๐Ÿ” 4    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
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Last week the story was that TikTok censored anti-Trump/ICE/Pretti videos after the U.S. ownership change. We investigated with a large set of US TikTok data and found some interesting results, short thread...

04.02.2026 17:52 โ€” ๐Ÿ‘ 215    ๐Ÿ” 90    ๐Ÿ’ฌ 6    ๐Ÿ“Œ 16

Bottom line: We found no systematic evidence of political censorship on TikTok post-restructuring at this point. A server outage better explains the data. But the story isn't over, and platforms need to provide the public more transparency.

04.02.2026 17:52 โ€” ๐Ÿ‘ 77    ๐Ÿ” 17    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
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๐Ÿค– | NEW REPORT: Where do AI tools like ChatGPT get their news from? How biased are they towards certain outlets? And how transparent are they about commercial relationships with publishers?

Our new IPPR report answers those questions.

Read here: www.ippr.org/articles/ais...

30.01.2026 08:08 โ€” ๐Ÿ‘ 7    ๐Ÿ” 5    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1
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Short announcement before the data get too old: ccsmainz.github.io/platformnews/. With 571 news outlets on TikTok, YouTube Shorts, and Instagram across 46 countries, matching the @reutersinstitute.bsky.social DNR. Computational analyses on topics, platformization, diversity, etc. Feedback welcome.

23.01.2026 13:40 โ€” ๐Ÿ‘ 16    ๐Ÿ” 5    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1
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United Kingdom The UK is characterised by well-established public service and commercial news providers which have historically dominated both on broadcast and in print and are also the biggest brands online. Digita...

According to our Digital News Report data (collected by YouGov), 12% used X for news "in the last week" in 2025. We don't ask about people's most important outlet/social network for news.

reutersinstitute.politics.ox.ac.uk/digital-news...

14.01.2026 14:24 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The digital news media environment does not only reproduce old class structures. It reinforces them

That is the key finding in new paper led by @antoniskalog.bsky.social analyzing social inequalities in offline and online news use across 6 countries over 10 years www.tandfonline.com/doi/full/10....

08.01.2026 14:05 โ€” ๐Ÿ‘ 10    ๐Ÿ” 5    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Publishers expect traffic from search to fall by 43% in the next 3 years. This is one of the findings of our new report on media trends. Authored by Nic Newman, it's based on a survey of 280 media leaders.
Full report
buff.ly/Dh2JIuT
7 findings in thread

12.01.2026 07:55 โ€” ๐Ÿ‘ 19    ๐Ÿ” 20    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 6
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In a new article with @richardfletcher.bsky.social and @rasmuskleis.bsky.social, we examine inequalities in news use in high-choice digital media environments. Drawing on ten years of survey data from six countries in Europe and the US, we compare offline and online news consumption patterns.๐Ÿงต

07.01.2026 12:35 โ€” ๐Ÿ‘ 7    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
The whistleblower, for his part, worked to amp up the pressure. He told me he had shared the document with other reporters, putting me into a competitive crunch. He asked when I thought I would publish. I asked him if he could point me to any current or former coworkers of his who could help me understand the document better. โ€œNot really,โ€ he said.

By this point, alarm bells were starting to ring. I wondered if the employee badge the whistleblower had shared with me might have been AI-generated. While AI systems are notoriously unreliable at identifying their own outputs, Google Gemini can detect SynthID watermarks embedded in images that it produces. I uploaded the badge to Gemini and asked if Gemini had made it. โ€œMost or all of this image was edited or generated with Google AI,โ€ it said.

The whistleblower, for his part, worked to amp up the pressure. He told me he had shared the document with other reporters, putting me into a competitive crunch. He asked when I thought I would publish. I asked him if he could point me to any current or former coworkers of his who could help me understand the document better. โ€œNot really,โ€ he said. By this point, alarm bells were starting to ring. I wondered if the employee badge the whistleblower had shared with me might have been AI-generated. While AI systems are notoriously unreliable at identifying their own outputs, Google Gemini can detect SynthID watermarks embedded in images that it produces. I uploaded the badge to Gemini and asked if Gemini had made it. โ€œMost or all of this image was edited or generated with Google AI,โ€ it said.

The author of a viral Reddit thread alleging fraud at a food delivery company tried to back up his claim by sending me AI-generated documents. Today I'm publishing those documents in the hopes that it helps other reporter see what we're up against in the age of AI www.platformer.news/fake-uber-ea...

06.01.2026 01:08 โ€” ๐Ÿ‘ 1258    ๐Ÿ” 474    ๐Ÿ’ฌ 9    ๐Ÿ“Œ 54
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I guess StackOverflow is done.

04.01.2026 06:01 โ€” ๐Ÿ‘ 178    ๐Ÿ” 41    ๐Ÿ’ฌ 17    ๐Ÿ“Œ 31
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Donate to Duvet Know It's Christmas, 2025, organized by Rhodri Marsden Unbelievably, it's the 15th year of this thing. What is it? Improbably, the nigโ€ฆ Rhodri Marsden needs your support for Duvet Know It's Christmas, 2025

Unbelievably, #DuvetKnowItsChristmas generates such good will on social media that over the years we've raised somewhere approaching a quarter of a million quid for homeless charities. If you can spare a bob or two, sling some to Centrepoint, and here's the link: www.gofundme.com/f/duvet-know...

24.12.2025 19:35 โ€” ๐Ÿ‘ 858    ๐Ÿ” 582    ๐Ÿ’ฌ 18    ๐Ÿ“Œ 70

This is the 15th year of #DuvetKnowItsChristmas, which is preposterous. Rules: if you find yourself dealing with unusual / claustrophobic / gaudy sleeping arrangements this Christmas Eve, share a picture with the world. Use the hashtag (with capitalisation) and cc me if you can be bothered.

24.12.2025 19:35 โ€” ๐Ÿ‘ 738    ๐Ÿ” 364    ๐Ÿ’ฌ 20    ๐Ÿ“Œ 46
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My Nieman Lab prediction for 2026: The AI bubble may pop but peopleโ€™s use of AI for information wonโ€™t and it's better if we start taking this seriously.

05.12.2025 10:04 โ€” ๐Ÿ‘ 22    ๐Ÿ” 11    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 2
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Can chatting with AI sway your political beliefs?

A new joint study from the Oxford Internet Institute and AI Security Institute (AISI) offers unprecedented insights into how conversational AI can exert influence over peopleโ€™s political beliefs.

Read more: www.oii.ox.ac.uk/news-events/...

04.12.2025 19:02 โ€” ๐Ÿ‘ 7    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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New OCJN report with @mitalilive.bsky.social & @richardfletcher.bsky.social out today tracking climate news consumption across ๐Ÿ‡ง๐Ÿ‡ท ๐Ÿ‡ซ๐Ÿ‡ท ๐Ÿ‡ฉ๐Ÿ‡ช ๐Ÿ‡ฎ๐Ÿ‡ณ ๐Ÿ‡ฏ๐Ÿ‡ต ๐Ÿ‡ต๐Ÿ‡ฐ ๐Ÿ‡ฌ๐Ÿ‡ง ๐Ÿ‡บ๐Ÿ‡ธ.

Last year we found a y-o-y decline in climate news use only in ๐Ÿ‡บ๐Ÿ‡ธ. Worryingly, itโ€™s now spread to 5/8 countries.

Whatโ€™s going on? A thread ๐Ÿงต

04.12.2025 13:01 โ€” ๐Ÿ‘ 5    ๐Ÿ” 4    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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1๏ธโƒฃ The use of climate news is in decline in France, Germany, Japan, the UK, and the US.

It is stable in Brazil, India, and Pakistan. Declines in climate news use are driven by two overlapping trends: reduced climate news access via TV, and reduced use by people over 45.

04.12.2025 11:22 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
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Our new report out today by @waqasejaz.bsky.social, @mitalilive.bsky.social and @richardfletcher.bsky.social looks at how audiences in ๐Ÿ‡ง๐Ÿ‡ท ๐Ÿ‡ซ๐Ÿ‡ท ๐Ÿ‡ฉ๐Ÿ‡ช ๐Ÿ‡ฎ๐Ÿ‡ณ ๐Ÿ‡ฏ๐Ÿ‡ต ๐Ÿ‡ต๐Ÿ‡ฐ ๐Ÿ‡ฌ๐Ÿ‡ง ๐Ÿ‡บ๐Ÿ‡ธ consume news and information about climate change.

๐Ÿ’ป Report: reutersinstitute.politics.ox.ac.uk/climate-chan...
๐Ÿงต Some key findings below.

04.12.2025 11:22 โ€” ๐Ÿ‘ 5    ๐Ÿ” 3    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Journalists may see AI as a threat to the industry, but theyโ€™re using it anyway Although AI use is now widespread among U.K. journalists, they still see it as much more of a threat than an opportunity.

We found that a clear majority of journalists (62%) think that AI represents a large or very large threat to journalism, whereas only a small minority (15%) say itโ€™s a large or very large opportunity. www.niemanlab.org/2025/12/jour...

02.12.2025 19:25 โ€” ๐Ÿ‘ 10    ๐Ÿ” 5    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Gulf between AI journalism hype and concerns at the coalface revealed AI does not appear to have freed journalist's from mundane tasks as promised.

Gulf between AI journalism hype and concerns at the coalface revealed: Far from freeing journalists from 'churnalism' AI could be enabling it, survey suggests pressgazette.co.uk/news/gulf-be...

27.11.2025 07:37 โ€” ๐Ÿ‘ 9    ๐Ÿ” 9    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

We have a new @reutersinstitute.bsky.social report based on a survey of how journalists use AI.

Most journalists are now using AI in their work, but theyโ€™re pretty pessimistic about what it means for journalism.

Details in the post below.

27.11.2025 08:07 โ€” ๐Ÿ‘ 8    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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From taxes to news: How Denmark is rethinking public funding for private publishers The Nordic country is creating a model to decide which outlets should receive subsidies, how and on what basis. Rasmus Nielsen explains how it could work.

NEW on our website

@rasmuskleis.bsky.social chaired a commission tasked by the Danish gov to design a system of direct media subsidies. In this piece he explains how they conceived their proposal and what other countries could learn from it
reutersinstitute.politics.ox.ac.uk/news/taxes-n...

12.11.2025 10:53 โ€” ๐Ÿ‘ 5    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1
Andy Ford, Road Safety Manager at Oxfordshire County Councilโ€™s Fire and Rescue Service (Oxfordshire County Council)

Andy Ford, Road Safety Manager at Oxfordshire County Councilโ€™s Fire and Rescue Service (Oxfordshire County Council)

300 cyclists were stopped for riding without lights in the dark and were given temporary lights to get them home safely, as part of Oxfordshire County Council's (OCC) Vision Zero event on Broad St. at the weekend. The event aimed to provide road safety advice for the most vulnerable road users.

13.11.2025 07:12 โ€” ๐Ÿ‘ 38    ๐Ÿ” 7    ๐Ÿ’ฌ 4    ๐Ÿ“Œ 2
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As the BBC faces fresh scrutiny, what does our research say about it?

Here's an updated version of a piece by @rasmuskleis.bsky.social @annisch.bsky.social @richardfletcher.bsky.social and Craig T. Robertson originally published in 2020

๐Ÿ“ฑ Full piece here buff.ly/iLaMzHa
๐Ÿงต 4 findings in thread

10.11.2025 17:07 โ€” ๐Ÿ‘ 7    ๐Ÿ” 10    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
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New Paper Alert ๐Ÿงต๐Ÿ“ฃ

There is a growing concern that the negative valence in climate stories paralyses consumers & perhaps even prevents them from taking pro-environmental actions.

However, we found that climate anxiety is a robust and universal driver of pro-climate behavioral intentions.๐Ÿ‘‡

31.10.2025 13:47 โ€” ๐Ÿ‘ 37    ๐Ÿ” 18    ๐Ÿ’ฌ 4    ๐Ÿ“Œ 0
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What if people appreciate having an abundance of content and communication, more than they feel overloaded by it?

@annisch.bsky.social et al decided to have a look. Their results? "We found that appreciation for abundance was about twice as common as overload".

Paper: journalqd.org/article/view...

31.10.2025 09:32 โ€” ๐Ÿ‘ 20    ๐Ÿ” 7    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 3
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โ€˜Building a very different kind of trustโ€™: Four things we learnt at the launch of our report on news creators More than 1,600 people signed up for our event, featuring Mosheh Oinounou from the US, Akash Banerjee from India and Emilio Domรฉnech from Spain.

Did you miss the launch event of our report on news creators and influencers?

Here's a summary by our own Gretel Kahn, which includes four takeaways and many insights from our speakers Emilio Domรฉnech, Akash Banerjee and Mosheh Oinounou
reutersinstitute.politics.ox.ac.uk/news/summary...

30.10.2025 17:35 โ€” ๐Ÿ‘ 4    ๐Ÿ” 4    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0
These countries include US Brazil South Africa India Nigeria Kenya Thailand and Indonesia.

These countries include US Brazil South Africa India Nigeria Kenya Thailand and Indonesia.

โ€œThere is a set of populous countries, generally where traditional media are under pressure and social media use is high, where news creators are having a significant impact"

@hanaatameez.bsky.social wrote up a fascinating @reutersinstitute.bsky.social report www.niemanlab.org/2025/10/news...

28.10.2025 19:58 โ€” ๐Ÿ‘ 13    ๐Ÿ” 10    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1

Our new report on news influencers and creators is out.

It contains:

- 5 key findings (see link)
- Top 15 most mentioned news influencers and creators by survey respondents in 24 countries
- A typology of different content types (and examples of individuals that primarily produce each)

28.10.2025 08:34 โ€” ๐Ÿ‘ 15    ๐Ÿ” 6    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@richardfletcher is following 20 prominent accounts