Greg Swan

Bad AI ideas are slipping into real campaigns. Petitions. Fake protests. Hashtag slop.
I wrote about how to spot the tells and keep the work human.
New Social Signals is live.

gregswan.substack.com/p/bad-ai-ide...

Eat My Shorts! What can we learn from the viral sayings of our childhood to understand 6-7? Down, down, baby. Down by the rollercoaster. Sweet sweet baby, I'll never let you go. Shimmy shimmy coco pop. Shimmy shimmy pow. Shimmy shimmy coco pop. Shimmy shimmy pow!

If “6-7” confuses you, here’s a thorough explainer on our long history of linguistic memes. Nice effort @gregswan.bsky.social

gregswan.substack.com/p/eat-my-sho...

Love spending the day at #AppliedAIConf25 with the folks actually building the future, not just talking about it.

It’s been a hard week for my mayorships.

Hello Lansing!

It just occurred me if the #Vikings (re)sign Adam Thielen that means I have to eat this box of Thielen’s First Down Flakes from the Vikings wall in the basement.

Those are the rules, right?

I pulled back out my fidget spinner during zoom meetings where I need to pay attention and this thing rocks, you guys. Could really catch on.

My kids call it the “drive thru pizza place” and LOVE IT

There are 355,885 days until January 1, 3000.

Happy GPT5 Launch Day! 🔥

HELLO Digital Summit! 🔥 @digitalsummits.bsky.social

On stage today:
I'm leading a fireside chat with @vikings.social CMO Martin Nance at 3:15 pm

On stage tomorrow:
Presenting a keynote on Employee Generated Content at 1 pm

Someday it will be seen as a sign of affluence to pay a human to cut your hair.

AI gonna destroy website and content discovery to the point where StumbleUpon gets a righteous reboot. I'm cheering for it.

ChatGPT hallucinated about music app Soundslice so often, the founder made the lie come true | TechCrunch Adrian Holovaty, founder of music-teaching platform Soundslice, finally solved a months-long mystery: weird images of ChatGPT sessions kept being uploaded to the site.

Wow! Potentially the first documented case of a company having to develop a feature because ChatGPT kept repeating its hallucination about it. techcrunch.com/2025/07/09/c...

AI-driven search is rewriting the playbook. But if you never learned the SEO 101 playbook, this post is for you. gregswan.substack.com/p/seo-geo-ae...

Asked a ChatGPT agent to research a trendy birthday cake I could bake and add all the ingredients to my Instacart and it DID ALL THE WORK 🤯

And it skipped all the steps for me: Google, recipes, shopping, and delivery.

We are living in a fascinating, transformational time.

The part about AI transcriptions nobody thought about? When you just swear quietly to yourself during the workday...

"An isolated expletive is heard during a period of silence"

In the words of Santana featuring Rob Thomas, "Man, it's a hot one"

I like to make my vacations adventuresome, don’t you?

Hello Florida 👀

Do you want AI in your kids’ toys? It’s coming. Mattel announced a partnership with OpenAI to ship its first AI-powered toy by Xmas. So @jasonderusha.com and I invited Gabo, the GPT-powered plushie, to chat with us about it!

Read more about here: open.substack.com/pub/gregswan...

Team Add Some Typos On Purpose Around Em Dashes So People Won’t Think It’s AI.

HLONGWANE! And then a second?!!!!!!! 💥

Love waking up hotter than Texas and Miami. Not. #mnwx

Reddit may someday soon require users to get their irises scanned and stored in the blockchain in order to use its site. I visited World last month and wrote about verifying my humanity here 👀 open.substack.com/pub/gregswan...

Bwahaha.

I’m at 175+ toilet paper folds archived since 2008. The Dull Men’s Club on Facebook LOVED IT. www.facebook.com/share/p/1GJs...

The Quest for a Perfect Triangle Since 2008, documenting hotel toilet paper folding across the country via Greg Swan

Jay, we may need to chat aperfecttriangle.blog

AI-optimized actually just means human-optimized in 2025.

It used to be we bitched about paying for too many streaming services. For some of us, that's now AI services. I wonder how long until the tipping point switches from paying more for AI than content? Or AI-content maybe?