Tony McCreath πŸ‡ΊπŸ‡¦'s Avatar

Tony McCreath πŸ‡ΊπŸ‡¦

@tony.mccreath.id.au

Was a technical SEO. Now a Structured Data and Tracking geek. Schema.org, GA4, BigQuery, Looker Studio. Inventor of ClassySchema.org and two BigCommerce apps (Tag Rocket & SEO Rich Snippets). Platinum Search Central Google Product Expert.

752 Followers  |  320 Following  |  113 Posts  |  Joined: 03.08.2023  |  1.936

Latest posts by tony.mccreath.id.au on Bluesky

Preview
New Soft Navigations origin trial Β |Β  Blog Β |Β  Chrome for Developers New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)

New Soft Navigations origin trial

https://developer.chrome.com/blog/new-soft-navigations-origin-trial?hl=en

07.08.2025 10:41 β€” πŸ‘ 6    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
Google Schema.org & Structured Data Tools by Classy Schema Our editors help you build FAQ, How-to and Video pages that contain the structured data markup needed to gain Google Rich Snippets. Or try out our Structured Data Visualiser πŸ€“

It's on the home page classyschema.org

07.08.2025 00:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The original is transparent, I'll put it somewhere.

07.08.2025 00:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Classy Schema Logo

Classy Schema Logo

I used my nonexistent graphics skills and some mixed advice from ChatGPT. Is this any good...

07.08.2025 00:38 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

LOL, I'd have to make one. The favicon is just an image from Font Awesome. I'll see what I can come up with. And thanks for the shoutout.

06.08.2025 22:01 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
New Soft Navigations origin trial Β |Β  Blog Β |Β  Chrome for Developers New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)

Wanna measure Core Web Vitals for for SPAs?

Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139.

More details here:
developer.chrome.com/blog/new-sof...
And the docs have also been updated: developer.chrome.com/docs/web-pla...

31.07.2025 17:50 β€” πŸ‘ 14    πŸ” 8    πŸ’¬ 1    πŸ“Œ 0

I don't recall it having any benefit anyhow. I set mine up world wide.

03.08.2025 08:12 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Why is "hay google" (Google Assistant) still so dumb. It's AI based but seems to be forgotten in the LLM world.

02.08.2025 11:15 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Doesn't the importer pay the tariff, or in this case not. Making US cars a bit cheaper for people in Europe, while the US makes the same profit.

Apart from the high steel prices the US has to pay to build their cars, if the steel is not sourced in the US.

This game is going to get interesting.

01.08.2025 08:08 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Experimenting with measuring soft navigations Β |Β  Web Platform Β |Β  Chrome for Developers The Chrome team is working on better measuring so-called soft navigations used by Single Page Applications and a new API is now available behind a flag to allow sites to experiment with this too.

Oooh, new origin trial coming for soft navigation Core Web Vitals πŸ‘€

developer.chrome.com/docs/web-pla...

24.07.2025 07:50 β€” πŸ‘ 5    πŸ” 4    πŸ’¬ 1    πŸ“Œ 0

Well said. I hate having to sift through a div jungle trying to find a way to reliably identify elements I need to track.

22.07.2025 16:43 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Happy to take a look at your solution. We do it all the time.

26.06.2025 05:32 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

I like this article on Baseline and how to check the level of JavaScript features available to your clients users.

β€ͺ@rachelandrew.bsky.social‬

It would be cool if we could check on individual features.

web.dev/articles/how...

05.06.2025 01:17 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Argh, my dad broke his phone. I had an old phone and tried to set it up. Phone wants 2 step verification and the only viable option is email. I try logging into his email, and it wants 2 step verification from the broken phone!!!

His only device is/was the broken mobile.

03.06.2025 12:50 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Today's entertaining comment spam

03.06.2025 03:57 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Holy basil is a lot sharper and stronger.

31.05.2025 02:22 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Spot the gnome

30.05.2025 04:51 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

Holy basil then Thai basil

30.05.2025 03:59 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

It's a very different shaped plant/leaf with an aroma. I'm currently growing both.

29.05.2025 02:22 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
GitHub - GoogleChrome/web-vitals: Essential metrics for a healthy site. Essential metrics for a healthy site. Contribute to GoogleChrome/web-vitals development by creating an account on GitHub.

We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals.

github.com/GoogleChrome...

As a major release, this includes a number of breaking changes as detailed in the upgrading doc:

github.com/GoogleChrome...

Please read carefully before upgrading.

1/5 🧡

07.05.2025 19:50 β€” πŸ‘ 48    πŸ” 13    πŸ’¬ 1    πŸ“Œ 2

I'm starting to see the move for US ecommerce sites to deal with passing on tariffs in different ways.

Some are adding them like shipping, at the checkout, as an extra cost.

How will search engines deal with this? Because of this, the prices they show in search results may be deceptive.

30.04.2025 11:43 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Maybe get @jarnovandriel.bsky.social involved

28.04.2025 12:20 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Preview
Contribute to the 2025 Web Almanac Β· HTTPArchive almanac.httparchive.org Β· Discussion #4062 Dear all, We are excited to announce the Call for Contributions for the 2025 Web Almanac (6th Edition)! The Web Almanac is an annual report that provides an overview of the state of the web, based ...

The @httparchive.org 's Web Almanac is looking for contributors for this year's edition.

github.com/HTTPArchive/...

28.04.2025 08:09 β€” πŸ‘ 10    πŸ” 7    πŸ’¬ 0    πŸ“Œ 1

The agency initially said they were listening to conversations. Note, this was not Facebook but mobile apps in general. E.g. news apps from the agency. Be careful if an app requests access to your mic.

26.04.2025 08:02 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

A long time ago, my client was pitched by a large news agency related to "listening". I did some research, and it seems they were using an app library that listened to inaudible TV signals when TV ads were played. It was a remarketing from TV to phone.

26.04.2025 07:58 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Does Anyone Want Any Toast? | Red Dwarf | BBC
YouTube video by BBC Studios Does Anyone Want Any Toast? | Red Dwarf | BBC

youtu.be/LRq_SAuQDec?...

22.04.2025 08:48 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Post image

This one was a little too close

17.04.2025 09:44 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It's fine when there is a pool between you and the elephant. Hence, I was comfortable to take the photo.

17.04.2025 09:41 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Post image

Or there's an elephant hiding there

17.04.2025 08:30 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Interested in the longer term indexing and traffic πŸ‘€

06.04.2025 09:34 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

@tony.mccreath.id.au is following 20 prominent accounts