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Marchรฉ Arends

@marche.bsky.social

Investigative Journalist ๐Ÿ‡ฟ๐Ÿ‡ฆ 2025 Pulitzer Center AI Accountabilty Fellow Read my work here: www.marchearends.com

538 Followers  |  903 Following  |  57 Posts  |  Joined: 04.07.2023  |  1.5391

Latest posts by marche.bsky.social on Bluesky

BackaBuddy | Your SA fundraising platform Online campaigns to raise funds for causes you are passionate about. Free Campaign Support. Proudly South African. Trusted For 11 Years. Types: NPO Funding, Individual Cause Funding, Charity ...

Here is the link again, just in case ๐Ÿ˜Š

www.backabuddy.co.za/campaign/hel...

M๐ŸŒป

30.11.2025 13:17 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Thank you for reading this far. I hope wherever in the world you are, you are safe and surrounded by kindness.

30.11.2025 13:17 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

If you know me or anything about me, you know Iโ€™m stubborn AF. I will not let this injury steal my life from me; a life I loved and worked hard for.

30.11.2025 13:17 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

If youโ€™re able to donate, thank you so much. If you arenโ€™t, I completely get it - the world is on fire, and weโ€™re all just hanging on for dear life. If you're able to share this with your network, I thank you as well.

30.11.2025 13:17 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

So, Iโ€™ve launched a fundraising campaign. Itโ€™s not to pay for the surgery itself. Itโ€™s to keep me afloat - rent, bills, medical appointments, and pain medication - while I continue to fight for it.

Here is the link: www.backabuddy.co.za/campaign/hel...

30.11.2025 13:17 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Iโ€™ve been patching things together for a while now, but the bills keep coming faster than I can keep track of. The reality is that I can't work properly until I heal.

30.11.2025 13:17 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Marchรฉ is lying in bed, underneath a bed tray that is propping up a laptop up so she can see the screen and continue to work.

Marchรฉ is lying in bed, underneath a bed tray that is propping up a laptop up so she can see the screen and continue to work.

Hi, Iโ€™m Marchรฉ - a freelance investigative journalist from South Africa. Iโ€™m injured, largely immobile, and fighting for a spinal surgery my medical aid refuses to pay for.

30.11.2025 13:17 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I feel like everyone is under some kind of bullshit spell that makes them believe in (and defend) AGI.

AGI ISN'T REAL AND CHASING IT IS CAUSING IMMEASURABLE HARM.

Please, I beg of you, stop waiting for a unicorn. And also, for those who haven't heard: Santa isn't real either. ๐Ÿ™„

Ugh, I'm tired ๐Ÿคฆโ€โ™€๏ธ

12.11.2025 10:00 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
gijn.org Where Plane Crash Survivors Sit, African Labor Fueling AI Hype, DOGE Guts US Health Agency, Syriaโ€™s Most Feared Prison

This weekโ€™s Top 10 Data Journalism column highlights, curated by Hanna Duggal for GIJN ๐Ÿงต๐Ÿ‘‡

Full story:

05.09.2025 20:18 โ€” ๐Ÿ‘ 4    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Thanks @gijn.org and Hannah Duggal for including our story in this week's Top 10 Data Journalism column!

06.09.2025 15:40 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
Fuelling the AGI Hype: The Recruitment Playbook To Land Big Tech Contracts On the surface, the South African job market looks busy; scrolling through jobs on LinkedIn reveals hundreds, sometimes thousands, of job postings for โ€œAI tutorsโ€ or โ€œAI trainersโ€ from micro-tasking.....

Thousands of workers promised digital jobs are being used as collateral in Big Techโ€™s race to build โ€œsuper-intelligent AI.โ€

AI Fellows @marche.bsky.social and Kathryn Cleary reveal how workers are lured into jobs with no pay and no work.

Story for Africa Uncensored.
๐Ÿ‘‰ bit.ly/4ncZ7lQ

02.09.2025 20:54 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

โ€œOur investigation reveals that despite thousands of job postings, these companies offer no promise of work, but instead leverage digital workers as collateral to win Big Tech contracts.โ€œ

27.08.2025 11:58 โ€” ๐Ÿ‘ 77    ๐Ÿ” 33    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Thank you so much!

27.08.2025 14:45 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
Fuelling the AGI hype: The Recruitment Playbook to land Big Tech contracts - Africa Uncensored An investigation into the mass recruitment of "AI Tutors" and "AI Trainers" by micro-tasking companies reveals the deceptive and exploitative practices that these companies use, with false promises of...

"We employ the unemployable so be grateful you have a job." Great work by @marche.bsky.social on the hype behind "AI trainers"
africauncensored.online/blog/2025/08...

27.08.2025 09:07 โ€” ๐Ÿ‘ 1    ๐Ÿ” 3    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1

12) If you have any questions feel free to reach out! We'll also be publishing our methodology soon and are keen to engage.

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

11) A thousand thank-yous to our wonderful @pulitzercenter.org colleagues who believed in us even when we struggled to believe in ourselves.

27.08.2025 08:06 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

10) Thank you to every single digital worker we spoke to who made time for us and our questions, who trusted us with the vulnerable stories of their lived experience, and who reminded us that the revolution will be worker-led.

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

9) Consider reading our story if you want to learn about what's underneath the hype, understand what's happening to you or someone close to you working as an 'AI Trainer', and perhaps even if you want to take informed action (you can't dismantle the machine if you don't know how the machine works).

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

8) There is a big chance that you already know, or will soon know, an 'AI Trainer'. But even if you don't, this high-risk-high-reward betting sport being played by billionaires on the global stage affects everyone who doesn't have a front-row seat to the game.

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

7) ...hire en-masse despite knowing there is no work, to create the illusion of scale. Why? Because scale is a signal to investors to keep investing, to keep pouring huge sums of money at an unprecedented rate into the AI machine.

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

6) For a year, we studied the mass recruitment strategies of micro-tasking companies, like Mindrift, aimed at winning training contracts with Big Tech firms, like OpenAI. It was tricky to figure out at first, but once we did, we realized it was a pretty copy-paste strategy:

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

5) Millions of digital workers spend hours "training" Large Language Models like ChatGPT without credit, humane working conditions or fair pay (in some cases, no pay at all). But the truth is, without them, there would be no AI.

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

4)These digital workers, also known as 'AI Tutors' or 'AI Trainers', are not "invisible" as much reporting on AI describes them. Nope, these are real people with real lives, real families, real bills to pay, real skills, talents, needs, and very real dreams of a stable future.

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

3) The answer to who loses is unsurprising but disturbing nonetheless: our investigation shows, in granular detail, how the bubble is growing off the back of exploited human labour from the Global South.

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

2) We've been watching this bubble grow, asking ourselves: How? We were interested in what the scaffolding supporting the growth of this bubble looks like. More importantly, we wanted to know who loses when it all comes crashing down.

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

1) You may have heard people talking about the 'AI bubble'. What started as a whisper is now a growing rumble as the world wakes up to the reality that the AI hype is exactly that -- hype. Dangerous, reckless and unsubstantiated hype.

27.08.2025 08:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Yesterday, our investigation dropped in Africa Uncensored about how human labour from the Global South is being leveraged by Big Tech as collateral in a gambling game of epic proportions.

How? Through the mass recruitment of 'AI Trainers' or 'AI Tutors'.

๐Ÿงต

africauncensored.online/blog/2025/08...

27.08.2025 08:06 โ€” ๐Ÿ‘ 5    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
Preview
Fuelling the AGI hype: The Recruitment Playbook to land Big Tech contracts - Africa Uncensored An investigation into the mass recruitment of "AI Tutors" and "AI Trainers" by micro-tasking companies reveals the deceptive and exploitative practices that these companies use, with false promises of...

Today, the investigation my reporting partner Kathryn Cleary and I have been working on for over a year is finally out in Africa Uncensored!

africauncensored.online/blog/2025/08...

26.08.2025 18:12 โ€” ๐Ÿ‘ 19    ๐Ÿ” 10    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 6

Any other neurodivergent peeps with strong pattern recognition and a pretty good general knowledge of world history freaking out right now?

23.02.2025 06:29 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Issue 191 of The Continent (22 February 2025) shows a Sudanese army soldier scanning the frontline with binoculars in Khartoum North, through a broken window, on November 3, 2024. Beneath the photo are the words: "Sudan's distant peace" and the photo credit: Amaury Falt-Brown / AFP

#Sudan #Africa #AfricanJournalism #TheContinent

Issue 191 of The Continent (22 February 2025) shows a Sudanese army soldier scanning the frontline with binoculars in Khartoum North, through a broken window, on November 3, 2024. Beneath the photo are the words: "Sudan's distant peace" and the photo credit: Amaury Falt-Brown / AFP #Sudan #Africa #AfricanJournalism #TheContinent

All Protocol Observed

Welcome to Issue 191 of The Continent

The Sudanese army is closing in on the Republican Palace in Khartoum โ€“ but the war is far from over.

Get your copy, for free, here: bit.ly/TC191

21.02.2025 20:50 โ€” ๐Ÿ‘ 24    ๐Ÿ” 16    ๐Ÿ’ฌ 3    ๐Ÿ“Œ 4

@marche is following 20 prominent accounts