Heather Gifford-Jenkins

More content isn’t the answer.
More clarity is.

I’m watching brilliant business owners get swallowed by AI-generated content that sounds right but just doesn’t resonate anymore.

Their message has been flattened in the rush to keep up.
And the worst part? Deep down, they know it.

Everyone’s trying to win at AI.
More prompts. More polish.

STOP IT!

Here’s the truth:
If your message isn’t clear to you, no tool can fix it.

It’s not your tools.
It’s the disconnect.

AI isn’t the problem.
It’s the missing human clarity underneath that’s doing the damage.

Your brand can look “put together”
and still feel all wrong.
Like wearing an outfit someone else picked.
Fits the brief.
Misses the truth.

Ever caught your reflection at a strange angle and thought ...
“That looks like me... but it doesn’t feel like me”?

That’s what happens when your content’s still showing up
but your voice has shifted out of alignment.
It’s not broken. Just not congruent.

Time to rotate the camera lens.

Everyone wants to sound like a fly on the wall inside their ideal client’s mind.
But if you don’t know what room you’re in —
how will AI?

Emotional resonance starts before the prompt.
It starts with truth.

#ThePersonaEffect #AIWriting #HumanFirstMarketing

Most business owners aren’t being replaced by AI.
They’re just quietly simmering in beige content.
Still smiling. Still floating.
Totally unaware the heat’s being turned up...

You were taught that clarity comes from action.
From refining the funnel.
From doing more.

But what if clarity isn't created — it's revealed?

Your marketing doesn’t need to be louder.
It needs to be truer.

→ Download your free copy of The Persona Effect
bit.ly/PersonaEffect

Marketing shouldn’t feel like wearing a mask.
But for too many business owners, it does.
Add AI into the equal and welcome to generic, beige and boring.

Your brand isn’t a costume.
It’s not there to impress - it’s there to resonate.
In the age of AI - Surface doesn’t sell. Soul does.

The Persona Effect The Persona Effect is a human–AI collaboration handbook for entrepreneurs who want to build a powerful brand, create magnetic messaging, and market with clarity and trust. Discover how to align your…

🖤 The Persona Effect is available now.
www.thepersonaeffect.com

Because AI isn’t the problem.
Abdication is.
And your voice is too important to hand over.

#humanaicollaboration #thepersonaeffect #marketingstrategy #brandpositioningstrategy #marketingwithsoul #womensupportingwomen

This isn’t a funnel.
It’s not a tactic.
It’s a lifeline –
For any founder who feels like a visitor in their own business.

For anyone who’s ever said –
“This sounds fine… but it’s not quite me.”

If that’s you –
This is your way back.

So I began again.
This time, as the student – not the teacher.
I applied the PersonaMarketing™ method – to me.

That method became a message.
That message became a movement.
And now a book:
The Persona Effect

That was the quiet turning point.
What emerged wasn’t a new plan.
It was a whisper.
A quiet, persistent truth I’d taught to hundreds…
But never truly lived.

I didn’t need to scale something.
I needed to come home to myself.

I tried to follow old strategies.
Tried to fix things with funnels.
I even bought someone else’s copy templates, thinking it would help.

Nothing worked.
Because the problem wasn’t tactical.
I’d disconnected from the root of everything –
My own essence.

I’d spent years guiding others to build powerful, true-to-them brands.
Voice. Message. Rhythm. Clarity.

But I hadn’t truly claimed those things for myself.

The identity I’d built –
The “strong one”,
The strategist,
The one with the answers –

It cracked.

In 2020, I shut down a six-figure business.
Not because it wasn’t working on paper –
But because something inside me had quietly fallen apart.

My Dad had just passed away.
And with him, something else slipped away –
My direction. My anchor. My voice.

Crumpled pages. Uncrumpled truth.
This is what it really takes to build something that sounds like you.

Beige copy. Funnels with no soul.
Everyone’s blaming AI.
But the abdication started long before tech.
The Persona Effect is a way back to your voice -
and your business, before the beige sets in for good.
#ThePersonaEffect #AIIsntTheProblem #HumanFirst

Pre-order *The Persona Effect*
👉 amzn.eu/d/aXmIUVX

I didn’t write a tactic.

I wrote a truth.

*The Persona Effect* is for those who’ve quietly lost their voice — to systems, experts, or now… AI.

Link in the next post if it meets you where you are.

#ThePersonaEffect #HumanFirstBusiness