Terminalfour

The Winter Social Media Round-up: key trends and highlights to look out for Social media never stands still, and this winter is no exception. From shifting user trends to emerging platforms and new features, our team has compiled the major happenings, including the mass exodu...

Work in HigherEd social media marketing? Keep up with the latest social media platform changes, features and improvements, all summarized in one lovely blog post #highered #hesm #digitialmarketing #socialmedia

www.terminalfour.com/blog/posts/t...

🎉 Our very own Carolyn Rangel & Chris Hager are in Grand Rapids Michigan today for the Higher Education Web Professionals Association (HighEdWeb) Regional Conference 🎉 @HighEdWeb #HEWebMI #highedweb https://t.co/TWzR2fNa2p

DIY content creation for higher education has never been easier. 🎥
Here are 10 tools higher-ed marketing teams can use to strategize, organize, create, edit, and share content:
https://t.co/PCetmFQPu8

#highereducation #higheredmarketing #HEmktg #HEmarketing

🚀 Out now: Terminalfour 8.3.19 📷 Features enhanced security, improved accessibility, new Handlebars engine, and Webhooks integration. #digitalengagement More info here: https://t.co/pJjghE6hdY https://t.co/OJF7BuPEr0

The use of trauma-informed practices to cater to the diverse needs of students in pedagogy has gained momentum.

But how does this translate into marketing?

Check out our latest article on how higher ed marketers can use this approach: https://t.co/5x1q1fUCds
#higheredmarketing

Is Snapchat an untapped resource in higher education marketing? Check out some examples of the potential of Snapchat to reach prospective students: https://t.co/onvZ8cgEWR

#higheredmarketing #HEmktg #highereducation #HEsocialmedia

TikTok is back in the hot seat and facing the prospect of a ban across the U.S.: how can universities shift their marketing activity to respond to a potential post-TikTok era?

Find out: https://t.co/6L6DiOgC0I
#higheredmarketing #HEmktg #highereducation

The next generation of young students will be applying to university in a few years. Are you ready to engage with them.

Find out how to prepare for Generation Alpha student recruitment:
https://t.co/28U2n80Xsy

#studentrecruitment #highered #highereducationmarketing #HEMktg

College fairs play a crucial role in helping them make informed choices.
Is your marketing strategy aligned for these events so you can stand out?
Read more: https://t.co/SdcwU6CzGD

#higheredmarketing #collegefairs #HEmktg #highereducationmarketing

You can always expect social media to change, and this winter has brought some exciting new developments. If you're a higher ed marketer, find out what's new for spring 2024:
https://t.co/nHhLE9Z20i

#higheredmarketing #HEmktg #highereducation #socialmediaupdates

From student engagement trends to the rise of AI and effective email strategies, our latest blog post brings together the best takeaways from recent higher education surveys: https://t.co/x2LZsS4BRY

#HigherEducation #HEmarketing #higheredmarketing

University taster sessions are different from summer schools and can be a great tool for student recruitment for higher ed marketers. Check out these examples in the UK and Ireland: https://t.co/i1LqHviGYk

#StudentRecruitment #HigherEd #higheredmarketing https://t.co/oJ5ua5EPtv

After going virtual over the past few years, we're holding our North American Client User Group & Training Conference in Chicago in April. All our clients are very welcome. You can register here: https://t.co/Teq1f69lK5

🔐 Data privacy legislation isn't much fun for higher education marketers... but what if you could turn a chore into an opportunity? Here's how to make it work for you and your students:
https://t.co/rhnFtTz1IP
#higheredmarketing #gdprcompliance #highereducation #GDPR

🎉 Excited to announce we're now TX-RAMP Level 2 certified! A big step in our commitment to secure solutions for education. #TXRAMP #CyberSecurity 🚀 https://t.co/tr76W9rCJR

🎤 Podcasts are ever-growing in popularity, and they can be a great resource for the higher education marketer. We run down some new ones to add to your 2024 professional development list: https://t.co/2rqVKsl1iB

#higheredmarketing #highered #podcasts https://t.co/Z4ct5TUhmg

🔎 🎓 Check out how one higher education university in the UK is making a big (purple) splash on social media for their bicentenary 🎉 :

https://t.co/I9h2t0VsPf

#HEmktg #UoM200 #higheredmarketing #highereducation

Trying to decide on which higher education conference to attend in 2024? This is the year to upskill. Here's our list for the best places to do that:
https://t.co/B84Gx8rGv5 https://t.co/1hQO7vVsau

How do you bring ‘home’ the festive spirit on social media as a higher education institution? 🎄
We run down 20 examples of how universities embraced the festive spirit on social media, spreading warmth and creativity. ☃
https://t.co/OZRuK05swI

#higheredmarketing #HEmktg

From AI and Google Snippets to YouTube, esports, and accessibility, we stayed across all the emerging trends, topics, and technologies in higher education marketing in our blog in 2023. These were your favorite articles of the year.

https://t.co/q22HfQgVmz https://t.co/U1NnJ8szM1

Campus life videos are THE trend for Gen Z, with YouTube and TikTok taking the lead over Google as their go-to search engines.
Are you making the most of it? Here's how!
https://t.co/PXmYbaZy38

#higheredmarketing #hemktg #highereducation #campuslife #studentlife https://t.co/CUWhKmnN4h

Campus life videos are THE trend for Gen Z, with YouTube and TikTok taking the lead over Google as their go-to search engines.
Are you making the most of it? Here's how!
https://t.co/PA53rQZFr0

When it comes to college & university websites, keeping the proverbial lights on takes considerable power. So how can we be better stewards of the (digital) environment? We explore some ideas: https://t.co/FGpktRWOWD
#digitalsustainability #highereducation https://t.co/vqkGtODkOQ

Our team is here at #CISGPCMG23 and already impressed with a full day of great talks and workshops. And we're now ready for the murder mystery dinner! Come chat to Piero Tintori, Maurice Lawlor, and Ben Kenyon before the killer strikes again! https://t.co/WFAJB472hf

We're looking forward to another exciting @UCISA conference at #CISGPCMG23 on evolving technologies and higher education digital transformation journeys.
Come chat to us at Stand 21 about it or simply come say hello to our team!

#highereducation #higheredmarketing https://t.co/ROpoQCM3e6

We're thankful at Terminalfour for connections old and new, for shared insights and collaboration; to all our friends in higher education, we wish you a joyful holiday surrounded by warmth and good company. https://t.co/L9LxAlq4T4

AR eyewear is set to redefine the immersive experience, blending the real and virtual worlds. What kind of impact will this have on higher education?
Read more: https://t.co/cuykdB3SFe

#HEmktg #higheredmarketing #highereducation #metaverse https://t.co/6V3CYDrs3W

Congratulations to Anna McBrayer from Fort Lewis College, who won our #AMA23 LEGO draw!

Thanks to everyone who participated! Like you, we love building beautiful things. If you didn't get the chance to come by our booth, catch up with us at https://t.co/4eqbKzDAvu!

#AMA2023 https://t.co/I9jWpy4t2i

Hey there #AMA23 folks! Chris Hager, Maurice Lawlor, and Douglas Stark would love to chat with you about higher ed challenges. Come by to say hello, pick up some swag, and enter the draw for our LEGO prize.

#ama23 #ama2023 #hemktg https://t.co/xA0C4eFjfi

We're at the #AMA23 in Chicago!

Stop by booth 308 and say hi to Douglas Stark, Maurice Lawlor, Chris Hager, and Piero Tintori. Let's chat about how we can help you achieve your goals. 🚀

See you there! #AMA2023 #AMA2023 #HEmktg #higheredmarketing https://t.co/HwlppgMiuO