Adam Fetcher

Focus on the coup One of these things is not like the others

They are flooding the zone. Do not consent to being flooded.

One of these things is not like the others.

Musk’s anti-constitutional coup is of supreme importance, because it would unravel the republic itself.

We need to focus. And need a media that can name reality.

the.ink/p/focus-on-t...

U.S. Frackers and Saudi Officials Tell Trump They Won’t Drill More — The Wall Street Journal President says lower prices will solve many of the country’s problems but finds early resistance in the oil market

When "drill, baby, drill" gives (and gets) the same vibes as "please clap," you know the real energy emergency has arrived. www.wsj.com/business/ene...

Explaining 'Brand Worldview' – why mission & values aren't enough Corporate advocacy should never be about Trump (or any singular person, moment or trend) – but good strategy always adapts to evolving political and cultural context

In 2023, #BudLight lost up to $1B because it failed to maintain a healthy "Brand Worldview."

Read on to learn how brands can step confidently into the public discourse – without getting caught in a cultural buzzsaw – by practicing this crucial concept.
bigfuture.substack.com/p/explaining...

Meta massively misreads the moment Power, profits & politics converge like never before – plus, a party at Peter Thiel's pad!

Thought experiment: Imagine if Meta decided to operate as a corporation, instead of a plaything for its immature founder.
bigfuture.substack.com/p/meta-massi...

Meta indicates that ending DEI programs likely means less diversity Its own 2019 DEI goals appear to have worked to increase diversity.

Another way to say "DEI" is building a cohesive and motivated workforce that understands the communities that fuel your business.

Without this strategic advantage, businesses atrophy their ability to make and market products that appeal to people outside the majority. www.axios.com/2025/01/15/d...

Harvard Business Review came to the same conclusions I did (link in my tweet below) in the wake of the cold-blooded murder UnitedHealthCare CEO Brian Thompson. Corporations and brands ignore populist fury at their own peril. hbr.org/2024/12/the-...

How to solve the central brand challenge of 2025: Standing out – without getting singled out Year-end lessons gleaned from economic populism, our recalcitrant politics, and parenting our three-year-old

My latest essay shares lessons for brands in 2025.

We often mistake politics for the primary system that needs fixing.

But for businesses to pretend like the problem is “over there” in Washington is to fundamentally misunderstand the American psyche.
bigfuture.substack.com/p/how-to-sol...

Big Future Agency - Brand Advocacy & Business Strategy Innovative consulting agency with deep experience helping businesses and brands navigate the complex arena of politics and advocacy. We build focused, durable, impact-driven advocacy platforms that ac...

First post on @bsky.app! 👋

In my work, I help brands engage in smart, focused advocacy strategies that drive brand health and mitigate the landmines of politics today. I'm also a Minnesota girl dad, addict in recovery, and journalism junkie.

My goal here is to keep learning. www.bigfuture.us