Ipsos US

💘 On the eve of #ValentinesDay, Ipsos takes a closer look at how people around the world feel about love, relationships, and intimacy. Get the full breakdown here to see the data by country, generation, and gender...
www.ipsos.com/en-us/strong...

Love is in the air… or is it? The Ipsos Consumer Tracker has the answers. Take a look 👇💝
www.ipsos.com/en-us/one-th...

MARCH 4: Join Ipsos' Jillian Rice as she moderates this ARF Creative Council’s panel discussion highlighting strategies for brands to align messaging with the spirit of major sporting events while protecting brand equity.
www.ipsos.com/en-us/arf-na...

Yes, the Seahawks won, but so did these ads...
📖 Read more about the 10 best Super Bowl ads of 2026.
📺 Watch the Ipsos Super Bowl Post-Game Show: Ads Edition for a breakdown of what worked, why it worked, and the lessons brands can take into the year ahead
www.ipsos.com/en-us/best-a...

Join us to hear more about Humanizing Research with AI. Hosted by WIRe Women in Research and featuring Ipsos’ Jacquie Matthews, you'll get practical tips on scaling empathy, turning data into compelling stories, and staying in tune with evolving audiences.
www.ipsos.com/en-us/wire-h...

As OpenAI starts turning to sponsored results, putting paid placement in ChatGPT responses, two in three Americans (63%) think ads will make them trust the results less while just one in three (36%) think it will simplify their shopping experiences.
www.ipsos.com/en-us/ai-ske...

Join us at this year’s Medallia Experience conference to hear more about activating #B2B #CX at scale to deliver tangible results [Maersk & Ipsos | Feb 12 | 11:15am]. Be on the lookout for our CX experts - they'll be at our booth to answer your questions!
www.ipsos.com/en-us/medall...

Listen in as Ipsos' Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill join ESOMAR's Talking Insights podcast to highlight how identifying the opportunities of tomorrow are within the fringes of today.
www.ipsos.com/en-us/next-b...

Ipsos is delighted to be speaking at the 2026 Current Innovations in Probability-Based Household Internet Panel Research (CIPHER) Conference exploring how AI can enhance panel design, data quality, respondent engagement, and ethical governance.
www.ipsos.com/en-us/cipher...

Ipsos offers a clear roadmap with step-by-step approaches for maximizing the potential of synthetic data. Download our detailed paper to gain in-depth understanding and access practical guidelines to leverage synthetic data boosting.
www.ipsos.com/en-us/synthe...

Missed our first KEYS webinar of 2026? Listen in now to hear more about what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?
www.ipsos.com/en-us/KEYSwe...

Watch our webinar exploring the behaviors and impact of America’s most influential consumers: affluent and company leaders. Hear insights on the finances and attitudes of the highest-earning households, together with expectations and strategies for 2026. www.ipsos.com/en-us/webina...

Ipsos MMA has been recognized in The Forrester Wave™: Marketing Measurement And Optimization Services, Q1 2026 report. With powerful modeling and hands-on consulting, Ipsos MMA is a good fit for organizations with complex measurement needs.
www.ipsos.com/en-us/leader...

Leaders are scrambling to understand what the social and political shifts in the U.S. mean for their organizations. Ipsos’ KnowledgePanel delivers the data they need to make confident decisions. Get in touch with us today!
www.ipsos.com/en-us/discov...

Drawing on three years of household purchase data across 430+ brands, matched with Ipsos’ Brand Desire equity metric, our analysis shows that brands with excess equity grow, while those with a deficit shrink – especially small challenger brands.
www.ipsos.com/en-us/excess...

Seahawks vs Patriots! While most Super Bowl ad rankings focus on simple “likability,” we go beyond the surface to reveal which drove results. Join us on Feb 9 to see which brands were able to meet their business objectives and set the creative gold standard. www.ipsos.com/en-us/2026-i...

2026 Ipsos Super Bowl Post-Game Show: Ads Edition! Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.

Seahawks vs Patriots! While most Super Bowl ad rankings focus on simple “likability,” we go beyond the surface to reveal which drove results. Join us on Feb 9 to see which brands were able to meet their business objectives and set the creative gold standard.
www.ipsos.com/en-us/ipsos-...

Hear industry experts talk about the future of Family, and how evolving dynamics will impact businesses across consumer goods, retail, technology and media, healthcare, financial services and caregiving.
www.ipsos.com/en-us/webina...

Ipsos conducted a 21-country survey for Google that shows usage of AI is rising year over year. Among the findings: majorities excited about AI as personal tutors, for cybersecurity, medical diagnostics/discovery, or as support for small businesses.
www.ipsos.com/en-us/google...

Whether you aim to enhance your personal leadership, reduce turnover by building a thriving talent pipeline, or prepare your firm for the next wave of innovation, this series delivers the practical insights you need to lead with confidence and clarity.
www.ipsos.com/en-us/insigh...

Bridging the gap between #marketing and #sustainability is a major opportunity yet the crucial CMO-CSO partnership is often a challenge. Take a look at the CMO-CSO Playbook, developed in partnership with IRG, Google, and Ad Net Zero.
www.ipsos.com/en-us/c-suit...

Here's what the men in your life are likely to be doing in June...
www.ipsos.com/en-us/71-glo...

Despite concerns about the impact of sports betting, the percentage of Americans who have bet on a live sporting event doubled since 2023. As more people engage with sports betting, platforms must ensure that their users are aware of how to gamble responsibly.
www.ipsos.com/en-us/ipsos-...

A significant gap has emerged between Americans' aspirations and current assessments regarding U.S. moral leadership, according to a new NPR/Ipsos poll. While 3 in 5 agree the U.S. should be the moral leader of the world, only 39% believe it actually is.
www.ipsos.com/en-us/most-a...

Our latest Essentials tracker infographic signals a hopeful note as we head into the New Year, with half of consumers feeling their quality of life is heading in the right direction, though this is mostly led by high income earners and parents. Take a look
www.ipsos.com/en-us/market...

Ipsos is proud to partner with the FQ Lounge®, advancing equality together with other forward-thinking brands. FQ Lounge is returning to #CES (and so is Ipsos). Don't miss hearing how technology can enhance human potential and drive shared progress
www.ipsos.com/en-us/fq-lou...

Every year, we ask Americans how they resolve to make the year ahead better. The results for 2026 are more or less in line with last year’s resolutions. However, it’s worth noting that even more (61%, up from 53% last year) want to lose weight in 2026.
www.ipsos.com/en-us/americ...

It is entirely fitting that when asked to rate 2025, the means landed between a 6 and 7. (Those with kids and teenagers will see it). On all levels, from close in “me personally” and “my job” out to “the country” we saw a small dip in how we rated the year
www.ipsos.com/en-us/2025-g...

2025 was a defining year across the economy, politics, and technology. Ipsos has identified nine key trends that shaped the year and what they reveal about the world ahead. Take a look:
www.ipsos.com/en-us/nine-t...

Good news, gift-givers. What we plan to give mostly lines up with what folks want to get. We’re a tiny bit less enthused for the gift cards that are projected to be the most-gifted item. Interestingly, gaming devices are more popular to give than receive.
www.ipsos.com/en-us/why-am...