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Our experts uncover data & insights, providing actionable market research for businesses. At Ipsos, we're shaping a true understanding of Society/Markets/People
Turn a brand blind spot into a competitive advantage. Revisit our on-demand webinar to hear more about how our GEO Compass solution can monitor what shoppers are exposed to when asking LLMs about your brand, your competitors and your category.
www.ipsos.com/en-us/webina...
One in four Americans say they will travel at least 100 miles for the holidays. When we fielded, slightly more said they would fly for Thanksgiving vs. last year (23%, up from 17%) and fewer said they would drive (43%, down from 59%).
www.ipsos.com/en-us/fewer-...
There are some disconnects between what people are seeing in their news and what they care about. For example, Americans really know and care about climate/weather stories, but pop culture has a hard time breaking through. Check out more trends here...
www.ipsos.com/en-us/what-i...
New medications are on the market that might help people control cravings. In our latest consumer tracker, we asked how interested people are in medications to reduce cravings across a range of vices: including sweets, alcohol, smoking, and betting.
www.ipsos.com/en-us/slight...
Ipsos’ Dynamic Demand Compass doesn't just map current demand spaces; it foresees future consumer trends, empowering businesses to craft growth strategies in market positioning, branding, and innovation. Take a look!
www.ipsos.com/en-us/dynami...
Ipsos has been named by Greenbook as the world’s No. 1 Most Innovative Insights & Analytics Company for the third year running. The 2025 GRIT Business & Innovation Report also identified Ipsos as top-ranked full-service supplier and qualitative supplier.
www.ipsos.com/en-us/ipsos-...
Read more about why (and how) brands need to think about how they can help consumers find a spark of joy against a challenging economic and social background.
www.marketingweek.com/brands-joy-u...
Insights from Ipsos Global Trends can help!
www.ipsos.com/en-us/ipsos-...
Ipsos uncovers how generations, countries, and lived experience shape whether 1975 or 2025 feels like the better time to be born. The story spans safety, the environment, happiness, education, and it’s more nuanced than you might expect.
www.ipsos.com/en-us/is-lif...
As the holiday season nears, financial outlook is a mixed picture of cautious optimism and practical concerns. While 3 in 5 feel financially healthy, roughly a third are more pessimistic about their financial situation now compared to this time last year.
www.ipsos.com/en-us/two-th...
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker.
www.ipsos.com/en-us/more-a...
To better understand the realities faced by both job seekers and HR executives, Google partnered with Ipsos to conduct new research at a time when economic shifts and advances in AI are transforming how people find jobs and how organizations hire talent.
www.ipsos.com/en-us/future...
Please join Ipsos and SAA for a webinar about the future of mobility with insights from the 2025 Ipsos Navigator Study. Hear more about what U.S. consumers think about EVs, other alternative powertrains, and select cutting-edge Drive Assist Technologies.
www.ipsos.com/en-us/automo...
The Essentials tracker October 2025 infographic explores the purchasing trends of parents compared to non-parents, whether for essentials or major purchases. Take a look.
www.ipsos.com/en-us/market...
Financially crunched consumers will reduce/eliminate spending in areas not tied to their identity, community, or culture. Companies should invest in underserved community access and explore intersectional consumer needs to unlock new growth opportunities.
www.ipsos.com/en-us/ipsos-...
The ways Americans indulge themselves are changing, while the lines between luxury and hedonism are blurring. Revisit our recorded webinar to hear actionable insights from our Future of Indulgence consumer survey.
www.ipsos.com/en-us/webina...
While 36% of Americans say Halloween is their favorite holiday, an equal number don’t care about celebrating it. Only 22% are buying MORE candy this year, and one in four are putting up or buying MORE decorations this year.
www.ipsos.com/en-us/one-th...
The most significant and disruptive market opportunities are not found in the mainstream but at the fringes of society. By investigating what we call the EDGE, we can wager on where to focus and how to allocate resources with increased confidence.
www.ipsos.com/en-us/next-b...
In the evolving world of medical devices and combination products, understanding and applying Human Factors (HF) is not just a regulatory hurdle—it's a strategic key to commercial success. Join us for real-world case studies and strategic insights.
www.ipsos.com/en-us/ephmra...
The advertising industry still struggles to reflect the real identities of women, with only 15% saying they see themselves authentically portrayed. While some categories are delivering more resonant portrayals, most industries lag behind.
www.ipsos.com/en-us/strive...
www.ipsos.com/en-us/buildi...
Join Ipsos’ Jamie Stenziano for a LinkedInLive conversation on how brands and creators can foster meaningful connection and community in digital spaces — and what it takes to make belonging the foundation of engagement.
Now. Next. Future. Ipsos Strategy3’s Djamila Oumarou considers how the relationship between innovation and indulgence could evolve for tomorrow’s shoppers. For more insights, join us for our October 30 deep dive webinar.
www.ipsos.com/en-us/future...
To connect with consumers whose habits are in constant flux, brands will need a deeper understanding of context, says Ipsos Strategy3’s Philip Ryan.
www.ipsos.com/en-us/future...
In his latest article, Ipsos’ Jesse Peretz explains why brands can’t afford to make assumptions about high earning Gen Zers and how they spend. Want more insights? Join us on October 30 for our next foresight webinar.
www.ipsos.com/en-us/future...
Business can grow faster if they form authentic connections with growth audiences. But to successfully engage them, brands need nuanced and accurate insights, says Ipsos’ Janelle James.
www.ipsos.com/en-us/future...
Want to boost your creative effectiveness by 31%? And your sales by 44%? Start by showing women something revolutionary— THEMSELVES! Join us for a virtual discussion featuring portrayal tips and creative techniques to increase media value and sales.
www.ipsos.com/en-us/ana-dr...
The end of 2025 and the holiday season are approaching faster than you might realize. Here are five charts on the emotions Americans are feeling about the holidays, and how Americans are feeling about shopping and prices this holiday season.
www.ipsos.com/en-us/how-am...
Oct 22: As trust in institutions declines in America, consumers are prioritizing personal control, self-investment, and deliberate choices. Join Ipsos' Matt Carmichael for insights reshaping the home improvement market.
www.ipsos.com/en-us/home-i...
This year, climate change and global instability are named as the top risks in the Future Risks Survey conducted by Ipsos for AXA, using online questionnaires with two groups: experts and members of the general population.
www.ipsos.com/en-us/axa-fu...
Hear how Alice’s not-so-straightforward path from chemistry to consulting to consumer insights took her career to new heights.
www.thepathtoinsights.com/alice-yu/p/1
“Which half of my advertising is wasted?” To answer this trillion-dollar question, Ipsos analysed 50 cross-media campaigns across 15 countries and uncovered what truly drives campaign effectiveness. Take a look!
www.ipsos.com/en-us/campai...
