PierfPier

We’re entering the “uncanny valley” of writing: AI that sounds right but feels wrong.

The MIT study reminds us: authenticity isn’t a metric — it’s an emotion.
And AI doesn’t feel it, so it can’t convey it.

#AI #BehavioralScience #Marketing

When content is “too perfect,” it fails the empathy test.
Readers don’t just want information — they want imperfection that signals humanity.

AI can’t automate credibility.
Even if AI matches human quality, authorship still drives trust and memory retention.

#AI #BehavioralScience #Marketing

Readers still trust the human touch more than the flawless output.
MIT’s experiment shows bias against AI authorship — and maybe it’s justified.
Machines can mimic language, not accountability.

#AI #BehavioralScience #Marketing

We don’t read to consume; we read to connect. AI passes the Turing Test for language, but not for intention.

It's intangible, but super concrete: even perfect AI prose feels hollow without a human voice behind it.

#AI #BehavioralScience #Marketing

It’s not about performance — it’s about presence.
The MIT study proves a simple truth: trust ≠ text quality.

Readers respond to who wrote it, not how good it sounds.

#AI #BehavioralScience #Marketing

🧵 Good insight found by MIT researchers: people prefer human content even when AI writes equally well.

Here the study: ide.mit.edu/wp-content/u...

👇 👇 Some insight 👇 👇

#AI #BehavioralScience #Marketing

Trust my, I’m a sustainable person and very involved in all the green-civ matter. Living like this is simply impossible, whe’re literally overwhelmed by company that sponsors/directly finance apartheid and even worse war (sudan, mali) or crysis. Often, companies are unlinked with the state itself

Nice.
Adaptation is a very appropriate word. Did you use it on purpose? I bet you know the excellent work from prof Jem Bendell (Cumbria University) and his “Deep Adaptation”. I edited the italian version in 2017/2018 :)

Wow! Why not? I’ve a lot of free time at the moment… :)

I agree. Often it’s something out of our control because of algorythm and platform’s policies. I’d add a 3rd point:

3. Are you consistent enough/how you enough time to wait the breaking of the wall of “virality”/“attention”?

That’s said, without quality (Kotler’s 4P) marketing is useless

Data centers are becoming financial assets:
Funds buy land, cable it, lease it.

Utilities build off-grid plants for reliability.

The perfect energy-finance intersection: electron meets brick.
The boom has just begun and the math barely fits the matter.

New US frontiers: Iowa, Indiana, Wyoming, Ohio, where power is cheap and land available.
Build time: 2–4 years.
Grid upgrades: up to 10.

The physical lag behind the digital dream.

👇

Hyperscalers (AWS, Google, Microsoft, Meta) own 50%+ of global AI-ready capacity.
By 2030, 65% of US/EU AI loads will run in their campuses.

McKinsey sees +33% annual growth, with GenAI worth 40% of total compute.

👇

Data centers aren’t “server rooms”, they’re industrial ecosystems:
• Cooling towers & backup grids
• Fiber arteries
• Power densities doubling every 2 yrs, x4 by 2027
• Liquid cooling replaces air — molecular A/C for 400 W chips

👇

Global investments will hit $3–8T by 2030, 70% fueled by AI.
Ten years ago, 30 MW was “mega.”
Now 200 MW campuses are normal.
The S-curve is here: exponential growth, endless demand, and electricity as a new geopolitical currency.

🔗 www.mckinsey.com/featured-ins...

👇

🧵 We live in a world that calls “cloud” what’s physical, loud, and hot.
Every ChatGPT prompt or Drive upload lights up a concrete shed that drinks energy and releases heat.
That’s where the future lives — in data centers.

👇 👇 👇

#AI #DataCenter #DigitalTransformation

“Top performers redesign their workflows and engage top management on AI" - McKinsey

#AI

The lesson from Il Foglio’s newsroom:
- machines don’t understand responsibility, only syntax.
- The future of journalism isn’t AI-generated articles.
- AI-assisted editors may find their place.
- Humans are still the only who know what’s worth publishing.

#AI #Journalism #GenerativeAI #GAI

Editors imagined AI would save time, instead, they now spend more time fixing tone, nuance, and narrative. I feel it too, I simply don't use it anymore at work (or here in BSKY).

AI can’t replace a reporter’s judgment but only remix (with yesterday's data!)

#AI #Journalism #GenerativeAI #GAI

The main problem maybe is that AI doesn’t lie, but hallucinates with confidence. Readers believe it - also because the "source" is authorative. This leads to #misinformation.

Paradox: the more “efficient” the process, the less journalism survives in it.

#AI #Journalism #GenerativeAI #GAI

AI slop - Wikipedia

AI-written news sounds clean, but carries no conviction. Context is broken: the story flows—but it has no soul. I already talked to you about AI slop, right? (I still want to use the concept of "patina" to make it even clearer)

👉 en.wikipedia.org/wiki/AI_slop

#AI #Journalism #GenerativeAI #GAI

The machine got the words right—but the world wrong.
When Il Foglio tested AI for newsrooms, it learned a hard truth:
accuracy ≠ understanding.

AI can summarize events, not grasp them.

#AI #Journalism #GenerativeAI #GAI

🧵 "Il Foglio", an italian journal, let AI write the news.
The (expected) result? Faster production, weaker journalism.

👉 Here the article: www.washingtonpost.com/world/2025/0...

👇👇 Some interesting takeaways 👇👇

#AI #Journalism #GenerativeAI #GAI

Where the "AI surveillance technology" comes from, nation by nation.

#World #AI #cybersecurity

🚀 The new blue ocean is Agentic AI.

Look at this chart from McKinsey: 62 % are testing agents, only 10 % have scaled them

These systems learn, decide, act. And few companies even started.
Startups material.

#AgenticAI #Innovation #FutureOfWork

📊 According to McKinsey, 2/3 of companies are still “experimenting” or “piloting” AI. Only 31 % scaled it enterprise-wide.

AI isn’t a prototype anymore. It’s infrastructure.
Is the real blocker skills or culture?

#AI #Leadership #DigitalTransformation

This is one of the most common way to install capacitors on a circuit board.

⚙️ Capacitors are components that stores and releases electrical energy. They acts like tiny, fast-charging battery.

#electronics #technology #tech

In short: don’t ask, “How many posts can I generate with AI?”
Ask instead, “How many posts can I not generate because they don’t need to exist?”

The real value lies in what we choose not to produce.

#Ai #GenerativeAI #GAI

AI can generate sentences — but it can’t yet create journalism.
Too many problems:
• factual errors
• low originality
• weak narratives

Nice read: www.washingtonpost.com/world/2025/0...

#Ai #journalism

From Kahnemann, our brain is divided in 2 systems:
- System 1: fast, automatic, and intuitive
- System 2: is slow, deliberate, and conscious, requiring intentional effort

So the “reasoning” system. So it’s a reflessive thinking.