Kathrin Lauber

Look Out for These 8 Big Ag Greenwashing Terms at COP30 Food and farming companies will claim agriculture is the solution to the climate crisis at the Brazil summit — even though food drives a third of global warming.

🔴 NEW 🔴

From regenerative agriculture to ‘efficiency is enough' and ‘we feed the world’ narratives - check out these 8 big greenwashing terms ahead of COP30 👇

📝 by @rachelsherrington.bsky.social & @hazelhealy.bsky.social

www.desmog.com/2025/10/26/b...

PepsiCo downgrades its sustainability goals PepsiCo, in its latest sustainability update, becomes the latest major company to scale back its climate targets.

PepsiCo follows Coca-Cola in backtracking on commitments to reduce virgin plastic + abandoning reuse

despite all the talk of corporate sustainbility in UN plastic treaty negotiations, the reality is that Big Food companies are continuin to expand their use of single use plastics

Thanks a lot for sharing, Sarah!

This @amywestervelt.bsky.social Drilled interview with
@kat-lauber.bsky.social and myself is really a bucket list item for me. Take a listen!

Also, the ebook is free and available here: cssn.org/news-researc...

"Climate Obstruction: A Global Assessment" has just been published & can be downloaded for free! 🔥 It's an incredible resource with 100+ contributors, on who blocks climate action, how they do it, & what can be done to counter this. (I played a small part as co-lead of ch. 4 on animal agriculture.)

Parliament pushes for ‘veggie burger’ ban | Euractiv Lawmakers back stricter labelling for meat alternatives

five years after failing to get terms like 'plant-based burger' and 'veggie sausage' banned in europe, looks like the livestock lobby going to get its way

www.euractiv.com/news/parliam...

This really hits home, particularly after attending the FAO Sustainable Livestock Transformation conference this week which - over 3 days - remained silent on the issue of overconsumption…

The mask is OFF 🎭 ! EU Commission President @vonderleyen.ec.europa.eu admits that "simplification" actually means "deregulation" (surprise surprise - we've been saying this for a long time).

From her speech yesterday at the Copenhagen Competitiveness Summit ec.europa.eu/commission/p...

Greenpeace activists dressed as cows and pigs sit in cages at the entrance to the UN animal farming conference in Rome, with pink smoke rising around them to symbolise methane emissions. © Greenpeace / Lorenzo Moscia

Greenpeace activists dressed as cows and pigs sit in cages at the entrance to the UN animal farming conference in Rome, with pink smoke rising around them to symbolise methane emissions. © Greenpeace / Lorenzo Moscia

Greenpeace activists dressed as cows and pigs sit in cages at the entrance to the UN animal farming conference in Rome, with pink smoke rising around them to symbolise methane emissions. © Greenpeace / Lorenzo Moscia

🚨 BREAKING: At the UN animal farming conference in Rome, Big Ag executives talked “sustainability.”

Outside, Greenpeace activists locked themselves in cages with pink smoke to show the brutal reality of factory farming.

#StopBigAg

Read more: www.greenpeace.org/internationa...

Do you know how corporations use a complex set of framing and action strategies—including lobbying, intelligence gathering, legal threats, media campaigns, third-party alliances, and more—to influence public policy?
#PublicPolicy #HealthPolicy
@kat-lauber.bsky.social

Read more ➡️ shorturl.at/xVrzW

Online first! New paper from @kat-lauber.bsky.social, Nason Maani, Olivia Brown & @rebeccaglover.bsky.social on the pros and cons of 'crisis' framings journalhosting.ucalgary.ca/index.php/jc...

Methane, Money & Metrics: Inside Big Ag’s Plan to Hide Its Climate Impact in South America The livestock industry is pushing to change how its methane emissions are measured in Paraguay, Uruguay, Argentina and Brazil, with help from researcher Frank Mitloehner.

Brilliant piece by @maximanzoni.bsky.social documenting industry-driven efforts to "rethink methane" in Latin America via the use of the GWP* metric, & illustrating how this new lens essentially serves to let major polluters off the hook sentientmedia.org/inside-big-a...

Great analysis of the WHO Foundation’s funding by @spidermaani.bsky.social & co 🔍

transparency ratings are low & declining over time, anonymous donations abound;

the largest share of donations was earmarked as ‘operational support’ - raising Qs re WHOF’s stated aim to generate revenue for WHO

The Enduring Fantasy of “Feeding the World” – Spectre Journal Members of the Agroecology Research-Action Collective argue against the productivist logic underlying the "feed-the-world" approaches to feed security.

The Orwellian myth at the heart of industrial agriculture?

That environmental destruction is actually conservation.

This must-read essay traces how productivism – the obsession with yield – fuels ecocide & colonialism, while failing to 'feed the world'.

📖 spectrejournal.com/the-enduring...

[LEAK] While all eyes are on the budget allocated to farm subsidies, the @ec.europa.eu looks set to sneakily insert restrictions on the use of “meaty” names for plant-based foods in the proposal for a CMO regulation to be unveiled on Wednesday..

Food Giants’ Climate Plans Lack Credibility, New Report Finds Food firms are inflating their climate targets with carbon removals and weak deforestation claims, according to a report from the NewClimate Institute and Carbon Market Watch. With the COP30 climate s...

🔴NEW: Major food firms like Nestlé, PepsiCo and JBS are overstating progress on their climate goals, a new report finds

Firms are criticised for a reliance on vague carbon removals, weak no-deforestation claims and a lack of progress on key transitions

www.desmog.com/2025/06/03/f...

Scientists accuse New Zealand and Ireland of trying to cover up livestock emissions ‘Accounting trick’ to support methane-emitting sectors undermines fight against climate change, say researchers

This is incredibly unfair: high-income nations with large dairy sectors are looking to adopt a "no additional warming" target, avoiding the methane cuts needed to meet international targets and pledges.

We have written an open letter to the NZ PM and I spoke to the FT👇🧵

www.ft.com/content/2ea6...

The psychology of outdoor advertising at University of Liverpool on FindAPhD.com PhD Project - The psychology of outdoor advertising at University of Liverpool, listed on FindAPhD.com

Funded PhD opportunity at the University of Liverpool to explore the mental health and environmental impacts of outdoor advertising, focusing on meat and dairy

www.findaphd.com/phds/project...

Top researcher quits NIH, citing censorship under RFK Jr. | CNN Dr. Kevin Hall joins The Lead

Thanks to @jaketapper.bsky.social for inviting me on his show yesterday! www.cnn.com/2025/04/17/h...

I have been reporting on deforestation in Brazil for years.

Last year, along with @aliceross.bsky.social and Naira Hofmeister, I decided to dig into beef giant JBS’s flagship promise: to eliminate deforestation from its Amazon supply chain by the end of 2025.

So what’s actually changed?

New on Critical Takes:

How "national champions" from Brazil and China are becoming global giants in the meat industry.

criticaltakes.org/society-and-...

Fascinating take from @katesievert.bsky.social and co-authors on power shifts in an industry with huge effects on health, workers and nature.

great response 👏 (to a piece which, it should be noted, gives off really strong 'reviewer 2 who knows nothing about qual research but will deliver methodologically incongruent critique with full confidence' energy in its discussion of the clare et al paper... @spidermaani.bsky.social)

PR company accused of using 'tobacco lobbyist tactics' to promote weedkiller linked to cancer Roundup maker Monsanto reportedly funded campaign to defend chemical

[3/3] The Animal Agriculture Alliance, likely funder of the EAT-Lancet counter-campaign, is in notable company: Red Flag has represented clients like British American Tobacco & previously coordinated a 'grassroots' campaign for Monsanto to defend glyphosate against growing regulatory pressure.

Meat and Dairy Facts changes PR advisors Meat and Dairy Facts and Red Flag consulting have parted ways after six months of working together to promote positive messages around meat and dairy.

[2/3] it's not Red Flag's first time working to counter climate concerns about animal agriculture: see their stint with Meat and Dairy Facts, a role which they were awarded "due in part to [their] experience of working with the meat industry in the US"

Revealed: Meat Industry Behind Attacks on Flagship Climate-Friendly Diet Report In January 2019, world-renowned food and nutrition experts published a groundbreaking study. The culmination of two years’ work by 37 authors, the EAT-Lancet report set out to answer the question: how...

Recent coverage by @desmog.bsky.social of PR firm Red Flag's involvement in the backlash against the EAT-Lancet report provides a small yet powerful glimpse into the lengths to which some in the sector will go to keep meat reduction off the agenda [1/3]

www.desmog.com/2025/04/10/m...

LAUNCH: Today, we publish a toolkit for civil society, to support engagement with the Better Regulation agenda! You can find:

🔸Videos
🔸Explainers
🔸How Better Regulation processes affect health
and much more!

Access the toolkit now: lnkd.in/edKwMpGm

Revealed: Meat Industry Behind Attacks on Flagship Climate-Friendly Diet Report In January 2019, world-renowned food and nutrition experts published a groundbreaking study. The culmination of two years’ work by 37 authors, the EAT-Lancet report set out to answer the question: how...

In 2019, a renowned group of scientists wrote about what a sustainable food system would look like (TL;DR - less meat)

Then the meat industry launched a full-frontal attack

This is an important story about corporate misinformation, revealed by @desmog.bsky.social

www.desmog.com/2025/04/10/m...

People sitting on grass between trees on a warm day at the University of Bath campus.

The Centre for 21st Century Public Health is hiring!

There are two Research Associate posts available within a friendly and dynamic team of multidisciplinary #publichealth researchers.

⌛ Applications close this Sunday, 23 March.

Apply here: www.bath.ac.uk/jobs/Vacancy...

@lhgp.bsky.social

Just published! 📢 Our new paper in The Journal of Peasant Studies examines how national champion policies have reshaped global meat supply chains—concentrating power, limiting competition, and benefiting transnational investors. 🧵

www.tandfonline.com/doi/full/10....

ABSTRACT Though often framed as a technocratic tool, impact assessment is a core element of the political agenda-setting process. In this article, we show that decisions about what is subject to legislative debate are made during impact assessment; specifically, during the drafting of the assessment report. Using a social process tracing methodology, we analyze the removal from the agenda of provisions for stronger alcohol advertising rules during the revision of the EU's Audiovisual Media Services Directive. We identify and test three possible explanations for this non-decision, drawing on material not previously in the public domain, and exploring how procedural politicking in the context of the EU's Better Regulation agenda shapes the drafting process. Concluding that the non-decision on alcohol advertising regulation was most likely prompted by combined political pressure from within and outwith the Commission, we argue for greater attention to impact assessment as a tool for mobilizing bias and agenda-setting.

#Earlyview #Openaccess

'Impact Assessment as Agenda-Setting: Procedural Politicking and the Mobilization of Bias in the European Union's Audiovisual Media Services Directive'
By @eleanorbrooks.bsky.social & @kat-lauber.bsky.social

#RegGov #BetterRegulation

onlinelibrary.wiley.com/doi/full/10....