AI;DR: Journalism's quislings for AI and why I'll never use AI to write this newsletter
The future of journalism doesn't have to be AI-generated; we can and should resist.
“AI journalism is poison; it will further lead to a diseased public conversation & a further sickening of society.”
AI;DR: Journalism's quislings for AI & why I'll never use AI to write this newsletter - @brokenbottleboy.bsky.social
open.substack.com/pub/brokenbo...
19.02.2026 17:24 — 👍 2 🔁 1 💬 1 📌 0
Accenture has begun monitoring staff use of its AI tools as part of how it decides top-level promotions, as consultancies push reluctant employees to adopt the technology.
The Dublin-headquartered firm told associate directors and senior managers that promotion to leadership positions would require "regular adoption" of AI, according to people familiar with the matter and an internal email seen by the FT.
This month Accenture started to collect data on individual weekly log-ins to its
AI tools for some senior employees.
"Use of our key tools will be a visible input to talent discussions" during this summer's leadership-level promotion decisions, the email said. The New York-listed group says it has more than 550,000 people trained in generative AI.
The tools include AI Refinery, which Accenture said helps companies "turn raw AI technology into useful business solutions", along with SynOps, an
"innovative human-machine operating
'engine' that optimises the synergy of data, applied intelligence, digital technologies and talent to help organisations transform business operations"
The push underlines the challenges consulting groups face when persuading senior employees and partners to adapt to Al.
Is it normal that convincing people to use amazing labour-saving tools requires threats and compulsion? If they were good and helpful, surely people would use them. Unless we’re saying everyone is stupid.
19.02.2026 13:23 — 👍 103 🔁 30 💬 14 📌 3
Hurrah!
19.02.2026 12:53 — 👍 1 🔁 0 💬 0 📌 0
What a great birthday present for Andrew Mountbatte-Windsor.
19.02.2026 10:36 — 👍 44 🔁 3 💬 8 📌 0
19.02.2026 08:43 — 👍 109 🔁 33 💬 4 📌 1
Wise!
18.02.2026 22:56 — 👍 1 🔁 0 💬 0 📌 0
18.02.2026 22:56 — 👍 2 🔁 0 💬 0 📌 0
Oh, it is.
18.02.2026 22:45 — 👍 1 🔁 0 💬 1 📌 0
Yep!
18.02.2026 22:44 — 👍 1 🔁 0 💬 1 📌 0
Of course, I live in the civilised imperial core of Norfolk so…
18.02.2026 22:31 — 👍 1 🔁 0 💬 0 📌 0
🤔😆
18.02.2026 22:30 — 👍 1 🔁 0 💬 0 📌 0
The locals can be unforgiving: one friend, who had a baby with a much older landowner, says she was “blacklisted” by his friends when she left him. I know of another woman who’s been ostracised by the Mean Girls prep school mummies since leaving her husband and shacking up with her in-laws’ gardener.
It’s a dangerous thing when these people get bored.
18.02.2026 22:30 — 👍 7 🔁 0 💬 3 📌 0
Both fine options.
18.02.2026 22:28 — 👍 1 🔁 0 💬 0 📌 0
Co-signed.
18.02.2026 22:28 — 👍 1 🔁 0 💬 0 📌 0
The writer is a posh woman who bugged out of London during the pandemic and is surprised to find that Norfolk is different from Hampstead.
18.02.2026 22:27 — 👍 18 🔁 0 💬 2 📌 0
Norfolk’s the perfect place to banish Andrew to – it’s brutal
The former Prince’s exile to turnip country is likely to be even chillier than you might imagine – and the locals can be unforgiving
Yes, we locals can be “unforgiving” and this Telegraph comment piece can fuck off as much as Andrew Mountbatten-Windsor.
18.02.2026 22:24 — 👍 61 🔁 3 💬 10 📌 0
Cheers!
18.02.2026 18:55 — 👍 0 🔁 0 💬 0 📌 0
Haha.
18.02.2026 08:33 — 👍 0 🔁 0 💬 1 📌 0
I read it and I don’t *think* I’m an AI.
18.02.2026 08:24 — 👍 2 🔁 0 💬 1 📌 0
I’m with you.
18.02.2026 07:50 — 👍 1 🔁 0 💬 0 📌 0
AI;DR: Journalism's quislings for AI and why I'll never use AI to write this newsletter
The future of journalism doesn't have to be AI-generated; we can and should resist.
NEW | ‘Inspired’ by that editor castigating a journalism graduate for not wanting a job just feeding the AI…
AI;DR: Journalism's quislings for AI and why I'll never use AI to write this newsletter
brokenbottleboy.substack.com/p/aidr-journ...
17.02.2026 15:02 — 👍 78 🔁 37 💬 6 📌 3
Increasingly so.
17.02.2026 22:13 — 👍 2 🔁 0 💬 0 📌 0
I worked with Martin and consider him a good friend. Derek was a good online friend too. A wonderful presence here and elsewhere. May his memory be a blessing.
17.02.2026 22:13 — 👍 13 🔁 0 💬 0 📌 0
Yes. I’m more like Marvin.
17.02.2026 21:55 — 👍 1 🔁 0 💬 0 📌 0
This is ofc bang on. One additional point: all of the tactics McSweeney deployed against Corbyn had been used against the pro-independence campaign in Scotland pre-2014, to much Labour rejoicing.
17.02.2026 19:17 — 👍 14 🔁 7 💬 3 📌 0
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