Shari Berg/The Write Reflection

It’s (Not) All In Your Head My Battle with Chiari Malformation

September is #ChiariMalformationAwareness Month.
open.substack.com/pub/shariber...

Tag, You’re It! LinkedIn Tagging Etiquette For Real Engagement I always get a chuckle out of someone tagging me in their post or comment on LinkedIn.

Don't be a knob. Learn how to tag other professionals the right way on LinkedIn. These rules apply to any social media platform.
shariberg.substack.com/p/tag-youre-...

A collage of photos of all three sites attacked on 9/11. An American flag is superimposed with the words "9.11 Never Forget."

It's hard to believe it's been 24 years since 9/11. Our thoughts and prayers go out to the families who lost loved ones that day, along with our appreciation for the first responders who gave their all during rescue and recovery. We see you, and we will never forget you.

A screenshot of a job ad from OpenAI for a human content strategist.

*Laughs maniacally in human content strategist*
AI will replace humans, they said. Sure it will...

Putting off until tomorrow what you should do today can wreck your small business goals. Learn how to avoid procrastination with these handy tips:
www.thewritereflection.com/2025/08/22/b...

How To Be A Better Human: Life Lessons From My Cat For those times when "humaning" can get a little overwhelming

It's #NationalBlackCatAppreciationDay. One of my best-performing newsletters was the one I wrote to honor my 17-year-friendship with my mini-panther, Zorro. He crossed the Rainbow Bridge in November, but his life lessons will forever impact me.
shariberg.substack.com/p/how-to-be-...

The Rise – and Inevitable Fall – of Black Hat SEO for AI Search Engines I’ve been “doing SEO” for a long time, friends.

Panicked about AI search and how to rank? Don't make the mistake of falling into unethical practices.

shariberg.substack.com/p/the-rise-a...

The Connection Economy Why Human Relationships Matter More Than Ever

As businesses rush to automate everything, a surprising shift is happening: people are seeking out authentic human connection more than ever. Discover why human touch is becoming the ultimate business advantage in an AI-saturated world.
shariberg.substack.com/p/the-connec...

A photo of the new ad campaign for Australian teeth-whitening brand White Glo on a public bus in Sydney.

On today's episode of marketing fails, we have this tone-deaf slogan from Australian teeth-whitening brand White Glo plastered all over Melbourne and Sydney.

A pair of soldier's boots with their dog tags attached to one boot and two small American flags attached to the other.

Please don't forget the real reason for this "holiday."

An AI robot holds a magnifying glass to look at a laptop. There is a blue checkmark inside the magnifying glass.

If you must use AI for any aspect of your business, please go the extra mile to fact-check all output. It's your reputation on the line. Not sure how to verify AI-generated output? We can help.

A screenshot of a LinkedIn post that features a street sign that reads "who the hell is nick power"

If you spend any amount of time on LinkedIn, you're probably asking yourself the same question that appears on this street sign.

Lucky for you, we tracked down the infamous Nick Power and picked his brain.

www.thewritereflection.com/2025/05/12/t...

Before you fall for a misinformation campaign and unwittingly pass along the fake news, verify what you're seeing.

Check out our latest blog to find some actionable tips on how to identify whether what you're seeing is worth believing.

www.thewritereflection.com/2025/04/23/e...

YouTube video by FourNine Marketing Why I'm Leaving Marketing—Connecting The Dots ft. Amy Elliott

Written words are powerful. Taking the time to build meaningful relationships with others matters. This interview is a perfect illustration of why (at the 1-hour mark).

www.youtube.com/watch?v=Db4L...

The Difference Between a Brand and a Business Picture it.

Do you know the difference between a business and a brand? Surprisingly, many don't.
shariberg.substack.com/p/the-differ...

This is the government of no empathy.

Shari Berg of The Write Reflection points to the words "website refresh sale" as they float above her while inside a laptop screen.

Get people excited about your website again! Hurry! Sale ends soon! DM me to book an appointment.

Don't let this happen to your business!

Entrepreneurs and small business owners already struggle with their fair share of stress and anxiety. Add in the current economic climate, and more than a few of them are in full-on panic mode.

www.thewritereflection.com/2025/03/31/t...

How to Use E-E-A-T to Demonstrate Expertise “There’s only one way to eat an elephant: one bite at a time.”

Content still not ranking well on search engines? Are AI tools like Perplexity and ChatGPT ignoring your articles when providing citations for searchers on specific topics?

If you're struggling to get noticed, it's likely an E-E-A-T problem.

shariberg.substack.com/p/how-to-use...

Using Customer Success Stories to Drive Conversions When was the last time you were so impressed by a monologue from a company’s CEO that you immediately opened your wallet and threw money at their brand?

Tooting your own horn can be uncomfortable. That's why brands turn to customer success stories in their marketing strategies.

Learn how to incorporate them into your marketing plan.

shariberg.substack.com/p/using-cust...

Content-first strategy acknowledges that writing is the most critical component of a website's design. It saves time, reduces costs, and creates a more effective digital experience. to boost the user experience.

www.thewritereflection.com/2025/03/15/c...

Online Deception Exposed: Google's Big Crackdown on Fake Reviews Let’s face it.

Google sure is cracking down these days.

First, they penalized websites engaging in bad SEO practices. Now, they're going after businesses using fake reviews to deceive prospective customers.

Learn more in this week's substack newsletter:
open.substack.com/pub/shariber...

YouTube video by UNmiss The importance of storytelling in your content strategy

Thank you UNmiss for the opportunity to talk about the importance of storytelling as part of an overall content marketing strategy.

You can catch Shari Berg's conversation with UNmiss podcaster Chelsea Alves at the link below.

www.youtube.com/watch?v=hcEs...

The Hidden Truth About Paid Media Exposure I had a disturbing conversation this past week with a subject matter expert who has paid to appear in several publications in the last year.

Paying for media exposure might seem like a great idea. However, there are real consequences if you fail to follow best practices for native advertising.

open.substack.com/pub/shariber...

A beautifully designed crescent moon with intricate geometric patterns, embracing a mosque-like structure with elegant arches and a detailed dome. A small golden crescent sits atop the dome. Warm golden light emanates from within the mosque, casting a serene glow.

Ramadan Kareem to our clients and friends of The Write Reflection who celebrate.

Don’t Fall For This Copyright Infringement Scam Another day, another scammer trying to pull a fast one.

SEO scammers are targeting your website to earn spammy backlinks for their clients. The elaborate scheme is disguised as a DMCA takedown request with a more nefarious purpose.

open.substack.com/pub/shariber...

If I could have coffee with my younger self - I wouldn't. That's mostly because I don't drink coffee.

Please proceed with your doom scrolling now. These are the jokes, folks. These are the jokes.

Needy, cuddly lambs. How awful! 🙃