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Luca Cian

@lucacian.bsky.social

Professor of social sciences -- working on consumer psychology, AI, sensory marketing, and social identity at University of Virginia, Darden School of Business

43 Followers  |  96 Following  |  8 Posts  |  Joined: 28.02.2025  |  1.5296

Latest posts by lucacian.bsky.social on Bluesky

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Always good to remember.

15.07.2025 20:36 β€” πŸ‘ 11227    πŸ” 2096    πŸ’¬ 295    πŸ“Œ 92
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The AI Revolution in Marketing: How Technology is Reshaping Consumer Behavior Artificial intelligence is transforming how companies connect with their audiences. In marketing, AI-powered tools are becoming essential. From personalized ads

"AI in marketing is characterized by automation, data processing, and predictive capabilities."

See the AmericanReporter's piece on how AI is transforming consumer behavior.

The key? Moving from interruption to anticipation.

www.theamericanreporter.com/the-ai-revol...
#Marketing #AI

16.07.2025 18:30 β€” πŸ‘ 0    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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Nearly 60% Use AI to Shop β€” Here’s What That Means for Brands and Buyers – Darden Report Online June 17, 2025 Almost half trust AI more than a friend when it comes to choosing what to wear, according to recent consumer surveys conducted by Bloomreach on AI’s influence on consumer behavior. At th...

Artificial intelligence is becoming a trusted advisor, a filter, and in many cases, the first voice they consult. Nearly 60% of consumers say they’ve used AI to help them shop.

Almost half trust AI more than a friend when it comes to choosing what to wear
news.darden.virginia.edu/2025/06/17/n...

17.06.2025 15:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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U.S. News Gives UVA Schools of Law, Business, Education and Nursing Superior Marks The School of Law ranks No. 4 nationally and, for the first time, the Darden School of Business ties for No. 1 among public business schools.

news.virginia.edu/content/us-n...

and

news.virginia.edu/content/seco...

09.04.2025 11:06 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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U.S. News Gives UVA Schools of Law, Business, Education and Nursing Superior Marks The School of Law ranks No. 4 nationally and, for the first time, the Darden School of Business ties for No. 1 among public business schools.

Rankings are always imperfect, but when they are all positive, something is working well. I am very proud that Forbes named University of Virginia the "new Ivy" and that U.S. News ranked Darden the No. 1 public school in America, tied with the Berkeley.
Links Below

#UVA #Darden

09.04.2025 11:05 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

project led by @madalina.bsky.social

28.02.2025 18:56 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The International Climate Psychology Collaboration: Climate change-related data collected from 63 countries - Scientific Data Scientific Data - The International Climate Psychology Collaboration: Climate change-related data collected from 63 countries

Follow-up publication: β€œThe International Climate Psychology Collaboration: Climate change-related data collected from 63 countries”, published in Scientific Data (link here: www.nature.com/articles/s41...).

28.02.2025 18:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Addressing climate change with behavioral science: A global intervention tournament in 63 countries Climate interventions increase beliefs, policy support, and willingness to share information but not higher effort action.

Original paper β€œAddressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries” in Science Advances (link here: www.science.org/doi/10.1126/...)

28.02.2025 18:52 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

In a quasi-experimental survey with 59,508 participants across 63 countries, we tested 11 behavioral interventions designed to promote climate change mitigation. Our goal was to understand which interventions were most effective at encouraging climate-friendly behaviorsβ€”on a country-by-country basis

28.02.2025 18:52 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 3    πŸ“Œ 0

@lucacian is following 20 prominent accounts