@steppa.bsky.social
🎵 | Artist × DJ × Host 👊 | Hang In There • All Storms Pass ▶️ | New Music: ⏬️ https://linktr.ee/steppamusic
RIP 🙏❤️
23.10.2025 14:45 — 👍 0 🔁 0 💬 0 📌 0
I've detailed the complete framework, platform tactics, email list building, conversion strategies, & mistakes that derail careers before they start.
👉 iqmgmnt.com/build-a-fanb...
What's your biggest fanbase challenge right now?
#MusicIndustry #IndependentArtist #MusicMarketing
PLATFORM STRATEGY:
TikTok = Discovery engine
Instagram = Relationship building
Email = Conversion channel
Your email list is the ONLY audience you truly own.
One algorithm change and your social reach disappears.
THE REALISTIC TIMELINE:
Months 1-6: 50-200 fans (90% quit here)
Months 7-12: Growth accelerates
Months 18-24: 1,000 true fans
Kevin Kelly's framework: 1,000 fans × £100/year = £100K revenue
The math hasn't changed since 2008.
STOP TRACKING VANITY METRICS.
Track this instead: Response rate to direct outreach.
When you DM someone who engaged, what % respond?
<10% = Audience
10-25% = Building Relationships
25%+ = True fans
This single metric predicts everything.
I've watched artists with 50,000 Instagram followers struggle to sell 75 tickets.
Meanwhile artists with 3,000 followers sell out 250-capacity venues consistently.
The difference? One built followers. The other built FANS.
THE 2025 REALITY:
• 60K tracks hit Spotify daily
• 1,500 artists earned $1M+ in 2024
• 80% never hit Global Top 50
The challenge isn't accessing platforms. It's achieving visibility and converting listeners into fans who actually show up.
After 30 years managing independent artists, here's the uncomfortable truth about building a fanbase in 2025:
Most quit at month 5 when they "only" have 200 engaged fans.
They abandon the process right before the compound growth phase kicks in.
Thread 👇
A single violin on a red background, 200m tracks are now on streaming platforms
Just published thoughts on a framework, I've seen consistently produce results.
For anyone navigating today's music landscape, this systematic approach provides clarity in the chaos.
iqmgmnt.com/artist-caree...
#MusicIndustry #ArtistDevelopment
#IndependentMusic #MusicStrategy
A painted skull with headphones representing the return of music piracy
Spent months analysing why music piracy bounced back in 2024 despite streaming dominance.
It turns out it's not about "free music". It's about platform reliability & value perception & its on the rise.
Full analysis: iqmgmnt.com/music-piracy...
#musicpiracy #streamingeconomics #digitalrights
Understanding music contracts can help you make better career decisions.
👉 iqmgmnt.com/navigating-u...
These agreements define ownership, revenue sharing, and creative control for years. 📝
#MusicEducation #UKMusic #ContractBasics #ArtistDevelopment
Just published a deep dive into UK music industry internships for 2025.
Major labels are recruiting differently, legal requirements have tightened around minimum wage, & the skills employers want aren't what most expect
📝: iqmgmnt.com/music-indust...
#MusicIndustry #Internships #MusicCareers
Just published my deep dive into sync licensing rates 📊
Everyone asks "how much does sync pay?" That depends on many variables.
The real question is "What drives the fee?"
Full breakdown: iqmgmnt.com/uk-sync-lice...
#synclicensing #musiclicensing #tvmusic #filmmusic
A collage of music related media
🎵 Music marketing strategies that work in 2025
The landscape keeps evolving but smart artists focus on the fundamentals that stay consistent across platforms.
Complete guide with strategies: iqmgmnt.com/music-market...
#musicmarketing #independentartists #tiktokmarketing
An image of spund waves, representing music a and r
30 years in music taught me that A&R is the most misunderstood job.
iqmgmnt.com/what-does-a-...
Reality: They're not gatekeepers. They're scouts, analysing data like stock traders.
"Repertoire"? Now it's about shaping entire creative visions.
#MusicIndustry #AR #ArtistDevelopment #MusicBusiness
AI is changing music
AI-generated tracks are exploding, but UK copyright law hasn’t kept pace. And, no one in the music industry wants to talk about this uncomfortable issue.
New blog 👉 iqmgmnt.com/ai-generated...
#musicindustry #aimusic #copyrightlaw
Save Peshays 1996 Studio Set
Chameleon - Links
A record sleeve of The Chameleon Links
The record sticker of The Chameleon- Links
🚨 BREAKING: Peshay’s iconic 1996 Studio Set was removed from YouTube TWICE.
Sykes registered “Chameleon – Links” as his own (SR0001026600).
🎯 GOAL: 50K signatures to force reform.
🔗 www.change.org/SavePeshaySet
Share this post to spread the word!
#SavePeshayMix #DrumAndBass #CopyrightReform
They tried to take it away, so DJ Peshay brought it back. 🙏❤️
Peshay Studio Set 1996 with 3 million views, was the recent victim of a wrongful copyright claim & removed from YouTube.
Now, its back.
Watch/Listen youtu.be/xSXL8Z93AnE?...
#peshay #studioset1996 #dnbmusic ##drumandbass
27.02.2025 22:04 — 👍 76890 🔁 24099 💬 1475 📌 1243
The 2025 remaster for Peshay's Sept 1993 Yaman mix is available to watch and listen to over on the Tube. 🎵📺
What a mix!!
youtu.be/m61b2nRC3nA?...
More on the way for 2025!
Enjoy! 🙏❤️
#peshay #jungletechno #ravemusic #drumandbass
In the untamed West, a pioneer and his protégé set out on a perilous journey. Amidst great hardships, bonds were forged as they strived towards a shared goal.
🎶 Peshay & Steppa - Red Sun (Edit)
📽 RDP
#drumandbass #newmusic #videoviral #redsun #musicsky
Love it Jim 🙌❤️
16.01.2025 20:43 — 👍 2 🔁 0 💬 1 📌 0Wow!! 🙏❤️
14.01.2025 09:25 — 👍 1 🔁 0 💬 1 📌 0Thank you!!! 🙏❤️
11.01.2025 11:30 — 👍 0 🔁 0 💬 0 📌 0Absolute life saver!!
#politicssky #starterpack
😂😂😂
10.01.2025 08:18 — 👍 1 🔁 0 💬 0 📌 0I'd agree it does feel a little insular. However, by the same token, I feel I can find like-minded academics far easier.
10.01.2025 08:17 — 👍 1 🔁 0 💬 1 📌 0For a clever guy, he doesn't half make some ridiculous and ignorant claims.
Doesn't he sell electric cars? Credibility receding quicker than his hairline.
Did the exact same earlier on. And... right!! 😂💪🙏
08.01.2025 20:21 — 👍 1 🔁 0 💬 0 📌 0
