L W Johnson

Here is a League/Program summary for last week - percent of overall soccer viewership.

Pay-TV only.

Soccer Viewership JAN 26 - FEB 1
• PL tops 600k • USWNT • full list...
www.helltownbeer.com/2026/02/socc...

Walnut Grove still plugging away in EA FC 26. It's soccer, not baseball - but the colors are correct. As well as the spirit and heart.

Yep. They are moving to the studios that the Premier League left behind. The PL switched to in-house production. MLS should have done the same.

⛹️‍♀️ Unrivaled's Season 2 tip-off sees a 255% viewership decrease, UFC 324 hits big for Paramount+, and more! Plus, a look at self-reported viewership from media outlets and from market-research leaders like Luminate, Nielsen, SambaTV, and more!

A few words about Premier League and MLS on Stream Scoop streamscoop.substack.com/p/unrivaleds...

I'm getting close to a "state of soccer on tv and viewership" post because of how fragmented everything is now.

Soccer Viewership JAN 19 - 25
• Notes on PL viewership on pay-tv now that NBCSN is airing matches • full list... www.helltownbeer.com/2026/01/socc...

Soccer Viewership JAN 12 - 18
www.helltownbeer.com/2026/01/socc...

The Rockford Files is still a better show than most today so a remake is not going to work. It's not a video game you can "remaster."

Same goes for Little House.

The talent to even come close to what these shows accomplished does not exist.

Soccer Viewership JAN 4 - 11
• FA Cup numbers • Super Copa tops 18-49 • full list...

www.helltownbeer.com/2026/01/socc...

Not sure there is a day that goes by that I don't think about Tom Petty or David Bowie.

Soccer Viewership DEC 29 - JAN 4
• The Premier League made up 75% of all soccer viewership during this timeframe
www.helltownbeer.com/2026/01/socc...

Soccer Viewership DEC 8 - 14
• 149 events • full list... www.helltownbeer.com/2025/12/socc...

It was, yes

Estimate. I haven't seen the real number yet.

Close. Last year was the lowest at 500k. 2012 was 800k. Then this year.

Without Messi there's a chance it would have dropped below last season.

Soccer Viewership DEC 1 - 7
• MLS Cup Final, World Cup Draw included • USWNT • World Sevens on TNT, TRU • full list... www.helltownbeer.com/2025/12/socc...

Soccer Viewership NOV 24 - 30
• Solid PL numbers • 18-49 Chelsea/Arsenal tops list • US Women jump 300k • full list...

www.helltownbeer.com/2025/12/socc...

Heheh

5 Holiday Season Comfort Food Video Games Helltown covers soccer in the USA and beyond. Well, mostly soccer with a focus on Columbus Crew SC. Sometimes other sports. Sometimes no sport at all.

So, for an old-school holiday blog post, I listed 5 games I picked up along the way that pair nicely with the holiday season.

www.helltownbeer.com/2025/11/5-ho...

Happy Thanksgiving

Turning 50 had me reflecting on my working life. For about 25 years, the holidays meant extra warehouse shifts for me.

In that time, I realized that video games became a little tradition during chaotic, intense, busy, and often isolating times.

(1/2)

Not sure Mr Laphroaig is comfortable in this... mixed company

Thanks for mentioning it. I'll note it in my data because I think it's all going to YouTube eventually.

18 year old me in 94 would never believe this is where things are 30 years later.

Soccer Viewership NOV 17 - 23
• NWSL final • USL estimate • USMNT short of 300k again • full list... www.helltownbeer.com/2025/11/socc...

Might be that this will be the most watched domestic league game of the year.

I haven't seen any Liga MX Uni numbers but with the YTTV change this NWSL match could sneak into the top 15-20 on US TV. Looking at you NBC Sports PR - need more NBC numbers. Publish or perish.

That's good.

Ralph Waite (John Walton Sr. 5 yrs before The Waltons) in Cool Hand Luke.

Soccer Viewership NOV 10 - 16
• Int'l Break opens up a little space for LigaMX Femenil, College Soccer, WSL • USMNT falls short of 300k •
www.helltownbeer.com/2025/11/socc...

It's not rooting against it. We've been proven right over the last 15 years.