Matthew Oxley

Another jobs report.
Another month where AI failed to take our jobs.

nope. anthropic made a dataset including fake emails implying a nonexistent engineer was having an affair and the chatbot emitted words related to words from those fake emails implying a fictitious affair. then a bunch of dipshit frauds at anthropic made the home alone face and ran around the house.

Do you believe in hope after “AI” hype? Emily M. Bender and Alex Hanna make the case In this extended briefing, “TL;DR” = “Totally Legit; Def. Read” because we review “The AI Con,” the spicy new book ready to rattle the broligarchy. Plus, the authors answer ESC KEY .CO’s questions abo...

“If they couldn’t be bothered to write this, why should we be bothered to read it?” ‼️

In their cathartic, broligarchy-rattling new book, “The AI Con,” @emilymbender.bsky.social and @alexhanna.bsky.social are handing out needles so you, too, can burst the hype bubble.

www.esckey.co/do-you-belie...

LLMs are nothing more than models of the distribution of the word forms in their training data, with weights modified by post-training to produce somewhat different distributions. Unless your use case requires a model of a distribution of word forms in text, indeed, they suck and aren't useful.

Here are a few questions the NYT propaganda-as-news-service could have answered instead of the ridiculous ones they asked.

linkedin post screenshot: Ken Cheng - I want to connect with you, emotionally) Al will never be able to write like me. Why? Because | am now inserting random sentences into every post to throw off their language learning models. Any Al emulating me will radiator freak yellow horse spout nonsense. 1 wiite all my emails, That's Not My Baby and reports like this to protect my data waffle iron 40% off. 1 suggest all writers and artists do the same Strawberry mango Forklift. The robot nerds will never get the better of Ken Hey can | have whipped cream please? Cheng. We can tuna fish tango foxtrot defeat Al. We just have to talk like this. All. The. Time. Piss on carpet

unfollowing everyone on linkedin except this guy

#Copywriters. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪

Step inside our sunny office.

It really is sunny, because we live in Lanzarote 😂

But seriously, our website has had a few updates, check them out: chiefstudio.co.uk

✌️

China pits humanoid robots against humans in half-marathon for first time Twenty-one humanoid robots joined thousands of runners at the Yizhuang half-marathon in Beijing

Fucking hell what are we doing 🤦‍♂️

www.theguardian.com/sport/2025/a...

Mystery AI Hype Theater 3000 Episode 54: “AI” Agents, A Single Point of Failure in which @mmitchell.bsky.social comes back to the pod to sift through agentic nonsense with me and @alexhanna.bsky.social

www.buzzsprout.com/2126417/epis...

Thx to @whatulysses.bsky.social for production!

Graphic showing “Chief Studio – Find Us on Zyppy List” with search bar imagery, a magnifying glass, and a heart icon.

Nice little milestone: we’re now on @Zyppy.com!

It’s a curated directory of vetted marketing agencies and consultants.

As a product marketing agency, it’s great to be recognised for doing one thing well 🙏

zyppy.com/list/compani...

Why do AI company logos look like buttholes? A humorous exploration of the uncanny resemblance between AI company logos and human anatomy. Discover why circular, gradient-based designs dominate the AI industry, and what this design convergence t...

Spectacular content for your Saturday reading…

Why do AI company logos look like buttholes?

velvetshark.com/ai-company-l...

Thanks Rand 🙏🙏

Super proud to get our little agency (it’s just me and @sophieoxley.bsky.social) accepted into @zyppy.com…

It’s a super cool and much needed human-curated directory of the best marketing agencies and consultants.

Thanks Cyrus 🙏

🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️

Calling All Mad Scientists: Reject "AI" as a Framing of Your Work By Emily tl;dr: Every time you describe your work that involves statistical modeling as "AI" you are lending your power and credibility to Musk and DOGE. Mad...

New great piece from @emilymbender.bsky.social explaining the problem with "AI" framing.
"If what you are doing is sensible and grounded science, there is...a more precise way to describe it that bolsters rather than undermines the interest and value of your research."
buttondown.com/maiht3k/arch...

As an elder millennial, I'm super excited to experience my fifth "once-in-a-lifetime" event since high school.

I swear my entire day is just dismissing suggestions from Grammarly.

The Kind of Content Marketing that Actually Works in 2025 Marketing isn't simple. But understanding it can be. I need that reminder now and again. Maybe you do too. I started my career working for brands like Google as a digital media strategist and two st...

I wrote about the kind of content marketing that actually works in 2025.

What got you here won't get you there. Time to face some hard truths.

jayacunzo.com/blog/the-kind-of-content-marketing-that-actually-works-in-2025

"The biggest red flag is anthropomorphizing AI."

🚩 🚩 🚩 Red flags for AI hype 🚩 🚩 🚩

Award-winning reporter @karenhao.bsky.social leads @pulitzercenter.bsky.social's AI Spotlight Series training journos on critical AI literacy.

But what about *readers*? How do you more critically read?

Hao reveals the red flags here:
www.esckey.co/how-to-hype-...

YouTube video by Rand Fishkin Is ChatGPT Taking Searches from Google? What's the Market Share of AI Tools vs. Traditional Search?

If we include ChatGPT, what is Google's *REAL* market share of search?

After years of speculation, we finally have enough reliable data to build high quality numbers for both services. I think you'll be quite surprised; I definitely was!

New research here: sparktoro.com/blog/new-res...

Hey man I live in Lanzarote! We’re visiting La Palma soon. What are you shooting on? Looks sick. Film or digital ?

I got laid off today, with the rest of 18F.

18F was an elite federal software shop. We made gov't websites work better, more efficiently for the American people. We saved taxpayers from getting screwed over by contractors. And were fired for it.

We made this website to tell our story:
18f.org

This is a really great piece

“Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right.”

Gotta love Jane, right? So many good ones in light of today’s shit show in the Oval Office.

Screenshot of a Google Gemini marketing email uploaded to the ick app, which highlights overly generic and exaggerated language. Words like 'actionable insights,' 'boost,' and 'seamlessly' are flagged. The app includes different modes like Dyslexia Friendly and Lightbox.

Straight from a Google Gemini 2.0 Flash marketing email:

Get ready for many actionable insights, a productivity boost, and the seamless experience of… well, doing things seamlessly.

🤦‍♀️ #ai

What is AI? Matteo Pasquinelli | 032c Usually, it's understood as a simulation of human intelligence by machines. The philosopher Matteo Pasquinelli argues, however, that AI is shaped by the intelligence of labor and social relations. In ...

032c published online my interview with the master of writing Shane Anderson - most delirious and most objective interview on AI ever.

032c.com/magazine/wha...

AI haters build tarpits to trap and trick AI scrapers that ignore robots.txt Attackers explain how an anti-spam defense became an AI weapon.

"By releasing Nepenthes, he hopes to do as much damage as possible, perhaps spiking companies' AI training costs, dragging out training efforts, or even accelerating model collapse..." 🙌🏽✊🏽

arstechnica.com/tech-policy/...

YouTube video by A. Lee Judge Why Traditional Click Metrics Are Dead: Zero-Click Marketing with Rand Fishkin

Dang, @aleejudge.bsky.social knows how to get the most from his guests.

I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing.

Plus, some nice production values & editing to make me look smarter than I am 😎

Discover ick on Uneed The (free) copy editing app for business content.

theick.app is in 3rd place atm on @uneed.best…

Plz go show us some love, let’s see if we can get a little higher 😬

www.uneed.best/tool/ickapp

🙏