Blythe Thomas

"We’re not up against a fire to contain. We’re facing an organism." New piece from PRSA about the evolution of Comms professionals to evolve, become the "...voice of trust / steward of credibility in the age of deepfakes, deniability and the liar's dividend." bit.ly/3SKR0jd

Content pillars for social media: Reaching your audience with the content they need Learn what content pillars actually are and the many ways they can help your social media strategy.

LOVE this post from #HubSpot about developing content pillars for social media. "Think of (content pillars) like the main conversation starters your brand keeps coming back to-- the ones your audience actually cares about." bit.ly/3YUCuc1

How To Create a Content Marketing Mission Statement You need a content mission statement. It will help marketing deliver on the brand’s goals and attract and retain your target audience. Here’s how.

Great (short) piece in PRSA's newsletter from Jodi Harris: bit.ly/437TDQH. Best example is @vox.com's Eater. #ContentMarketing

Content discovery is changing — is media ready to lead the next era? How audiences get to news content is changing. How are news companies meeting those changes?

"Because in the end, the platforms may change. But the mission of journalism - to inform, to challenge, to connect - remains the same. The opportunity now is to meet that mission in new ways for a new era." Smart insights w/ Jodie Hopperton from INMA: bit.ly/3RQsyfB

A marshmallow brand is selling $2 Easter dye kits in response to egg-spensive prices | CNN Business Expensive egg prices are probably forcing some people (or bunnies) to search for less-expensive alternatives this Easter. How about marshmallows?

I'm a sucker for a pun. This is an egg-cellent #marketing concept! bit.ly/3EitE0L

YouTube video by ESPN Rory McIlroy wins the Masters to complete the career Grand Slam 🏆 | 2025 Masters

Did anything else happen this weekend except the Masters? I couldn't sit still until I saw him sink this putt. ❤️Rory for the win! youtu.be/6bKoORH2sY4

What Age Do People Around the World Think Is Best to Reach Major Life Milestones? People in mostly middle-income survey countries say it’s ideal to start a family and own a home by 30, and retire by 60.

ICYMI: @pewresearch.org About half of U.S. adults say there is no best age to get married but on average, people in the U.S. say the best age is 26.5. (I feel this - I got married at 27!) pewrsr.ch/43Uyqf6

"Routine drinkers are more likely to perceive heightened health risks." Anybody else see themselves in this @pewresearch.org data following the US Surgeon General's warning linking alcohol to cancer? 🍻🍷🍸https://tinyurl.com/mr4dhnjh