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Ben Koo

@bkoo.bsky.social

Owner and editor of @AwfulAnnouncing Recovering Silicon Valley startup guy. Fan of Buckeyes, A's, dogs, naps, tacos, and the old AOL dialup sounds. Can't believe we're all here because Elon Musk's midlife crisis.

4,101 Followers  |  396 Following  |  929 Posts  |  Joined: 16.06.2023  |  1.9529

Latest posts by bkoo.bsky.social on Bluesky

This was Wes Anderson *as hell.*

14.02.2026 23:57 β€” πŸ‘ 566    πŸ” 113    πŸ’¬ 10    πŸ“Œ 0

What a tribute to an Italian legend

14.02.2026 16:19 β€” πŸ‘ 1191    πŸ” 210    πŸ’¬ 5    πŸ“Œ 3

You’d be amazing at it though

14.02.2026 06:01 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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LinkedIn sent me a notification that there were a ton of jobs I was a perfect for which I clicked out of curiosity.

My abilities as a digital media publisher and editor seemingly will only lead me to one place.

14.02.2026 04:44 β€” πŸ‘ 36    πŸ” 1    πŸ’¬ 3    πŸ“Œ 0
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Columbus thought it had made it nationally by getting a Love is Blind Season only for it to be the only season not listed by the name of the city it is being filmed in.

12.02.2026 05:10 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The race to be in the Theranos/WeWork doc or series as a journalist is heating up!

11.02.2026 22:01 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Authority without crediting people has become commonplace.

Working on something now on original content being routinely repackaged on Linkedin, X, or TikTok and presented as someone's unique and original content.

Be original, or just credit someone.

It's crazy.

11.02.2026 20:26 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Screenshotted the tweet.

Cropped out the author of the originating tweet

Cropped out the link to the article

Removed the reference to the publication that published the article ( @frontofficesports.bsky.social)

This is how we internet in 2026 I guess!

11.02.2026 20:11 β€” πŸ‘ 45    πŸ” 6    πŸ’¬ 4    πŸ“Œ 0
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Absolutely nailed it.

11.02.2026 04:17 β€” πŸ‘ 5    πŸ” 4    πŸ’¬ 0    πŸ“Œ 0

Looking forward to my Alma mater somehow fucking up what should be an easy response.

11.02.2026 03:11 β€” πŸ‘ 12    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
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Watching Olympics locally in Columbus, you get about one Wexner medical center commercial at an hour.

If we are never going to rename it, feels counter productive to put it front and center while he gets dragged in the Epstein files.

Why advertise a sullied brand?

11.02.2026 03:01 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I will not be taking any questions that potential subcribers have because frankly, I can't really say confidently I know the answers to some of your questions

10.02.2026 22:27 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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This was well done by @jacobfeldman.bsky.social (it's very helpful.

But also.... maybe leagues and networks shouldn't make this so confusing to the point where a full 16-box flow chart is required to figure out how to watch baseball.

10.02.2026 21:47 β€” πŸ‘ 79    πŸ” 34    πŸ’¬ 10    πŸ“Œ 15

Spin is working with a lot of water carrying.

Yes, those who have Unlimited or auto-renewal are not impacted.

But ESPN+MLB built quite a mousetrap for new customers.

If you're ignoring this and going along with the spin, it's clear who you write for, and it isn't fans.

10.02.2026 15:26 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Whole lot going on in this article

sfstandard.com/2026/02/09/4...

10.02.2026 05:56 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Over the weekend, I saw Come From Away by a local community theater company that renovated an old adult theater that had sat empty for quite a while.

Best thing I've done in 2026.

Highly recommend the show/the story in general, and as always, supporting local arts and media.

09.02.2026 21:28 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

There are a ton of random accounts racking up engagement with fake ratings data specifically conjured up to confirm people's existing biases.

This has become a billion-dollar industry as X and Meta let you just make up stuff and then get paid for the engagement.

All predictable and very stupid!

09.02.2026 17:29 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

I have decided that next year, when they announce the Super Bowl halftime show artist, I am going to make being mad about who they pick my entire personality.

09.02.2026 15:26 β€” πŸ‘ 15    πŸ” 1    πŸ’¬ 2    πŸ“Œ 0
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The culture wars are ripping families apart!

09.02.2026 04:34 β€” πŸ‘ 1640    πŸ” 126    πŸ’¬ 64    πŸ“Œ 116

Kicker Super Bowl MVP?

09.02.2026 01:56 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1

I am setting the over/under of time on Fox News talking about the halftime show at 7.5 hours tomorrow.

09.02.2026 01:34 β€” πŸ‘ 22    πŸ” 5    πŸ’¬ 2    πŸ“Œ 4

This is a great piece. Loved this anecdote.

08.02.2026 01:03 β€” πŸ‘ 1535    πŸ” 165    πŸ’¬ 37    πŸ“Œ 11

Sports media ten years ago when SB was last in SF.

- ESPN MNF booth = Tirico+Gruden
- McAfee still playing in the NFL.
- Infamous Gronk lap dance (Whitlock at Fox)
- Portnoy+ Barstool banned by the NFL.
- The Ringer not yet announced
- Mark May, Ray Lewis, Trent Dilfer at ESPN

06.02.2026 17:47 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

SB week has shifted away from traditional media and access to big names as not a lot of that pops anymore, vs things like Ryan Leaf vs Pro Football Doc and Russillo IG

Purpose is now tilted towards creators getting access (vertical video for younger folks) and hospitality/networking/adult proms.

06.02.2026 16:37 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 3    πŸ“Œ 0

It's not that type of stuff regularly happens (Trump and some other high profile people), but it's more or less seen as "normal" given how often it happens, and it's defended as well.

It's the President posting something brazenly racist and it will be just another normal day.

06.02.2026 15:49 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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Whoever booked Clay’s hotel reservation really dropped the ball!

06.02.2026 02:12 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0
Norman Rockwell's "Freedom of Speech" painting.

Norman Rockwell's "Freedom of Speech" painting.

In many ways, "Casino" is superior to "Goodfellas."

05.02.2026 12:02 β€” πŸ‘ 773    πŸ” 53    πŸ’¬ 111    πŸ“Œ 23

McAfee is doing the same thing now that is in SF that he did when Gameday went to Berkeley, where he says more or less that this place is actually really scenic and nice and the people are cool and active, and it's not at all like "what he's heard".

04.02.2026 17:53 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 1    πŸ“Œ 1

When Fox Sports idiotically decided to fire all writers and no longer have written content on their website, this ended up being a huge boost for The Athletic and other outlets who gobbled up the talent.

I hope for a similar outcome here, but fear 2026 is a much colder world.

04.02.2026 15:45 β€” πŸ‘ 7    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Back in the day, Twitter would raise $30 million-$100 million and it would be the leading tech news of the day.

Last week, for some reason, Tesla invested $2 BILLION into xAI.

And now SpaceX is buying xAI i for $1.25 TRILLION.

Kind of nuts and mostly flying under the radar.

03.02.2026 16:48 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

@bkoo is following 20 prominent accounts