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Hot List: AI Creators, Amazon's Attack on TTD, YouTube wins Late Night — TVREV TVREV's new report on local, Alan Wolk on Paramount, AI creators, and more.

TVRev Hot List is out. Use the rankings to align buys with audience momentum. Shift bids and frequency caps to reflect show viewership trends.

Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves | AdExchanger Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It has the necessary scale, leverage and momentum to help shape programmatic trading and drive interoperability across the ad tech ecosystem. Now begins the hard part. Prebid stands at a major inflection point for itself and the open web. Across […]

Prebid.org faces a choice. Will it serve publishers or vendors? Vendors will lobby. Publishers must push governance and a funding model that aligns incentives.

Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal - ExchangeWire.com

WPP launches a platform advertisers can use themselves. Comcast moves linear TV into programmatic buying. The Observer signs an AI deal and programmatic now spans buying tools TV and publisher tech.

Kenya Crowned Fastest-Growing Market for Digital Advertising Globally - TechAfrica News This milestone underscores Kenya's position as a regional leader in digital transformation and reflects the country's strong mobile-first economy, growing internet penetration, and rapidly evolving advertising landscape.

Kenya crowned fastest growing market for digital advertising globally. Mobile ad spend and e-commerce spend drive the surge. Programmatic inventory and local creative will scale fast.

Yahoo Just Inked 4 Deals That Show Where Commerce Media Is Headed DoorDash, StockX, and Dollar General are betting on programmatic ads.

Yahoo signed four deals. They point to commerce media tying ad buying to shopping data and sales. Buyers update attribution and map ads to purchase flows.

InPublishing: Human influence in programmatic: 5 minutes with… Anoop Ramachandran Anoop Ramachandran, CTO at specialist programmatic platform, Preciso, discusses AI's influence on digital advertising, why humans still play an integral role, and why gaining (and maintaining) consumer trust has never been more important.

People still steer programmatic. Algorithms handle scale and speed. Strategy guardrails and data ethics need human ownership.

Comcast loops in linear TV for cross-channel programmatic ad buys | Marketing Dive Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

Comcast is folding linear TV into cross-channel programmatic buys. Guaranteed inventory and household-level data are joining RTB and CTV in one workflow. Expect cleaner buys and tighter measurement.

Comcast loops in linear TV for cross-channel programmatic ad buys Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

Comcast is looping linear TV into cross-platform targeting. Linear ad IDs will link to identity graphs and unified measurement. Buyers prep for blended TV bids and tighter first-party control.

Apple Plans Ads in Maps App by 2026 to Boost Services Revenue Apple is reportedly planning to introduce ads in its Maps app by 2026, featuring sponsored search results for businesses to boost services revenue amid slowing hardware sales. This move, mirroring competitors like Google, could enhance local discovery but risks cluttering the user interface. Critics fear it may erode Apple's privacy-focused appeal.

Apple will add ads to Maps by 2026 to boost services revenue. Marketers get inventory tied to place and intent. Privacy rules will shape targeting and price.

Clinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration - ExchangeWire.com

Clinch reached Amazon Custom Audiences via S2S. S2S audience activation cuts pixel work and improves match quality. Ads and measurement move into Amazon server side.

The Trade Desk's Terry Kane on the need for data-driven, transparent advertising The digital advertising ecosystem is moving from a cookie-driven model to one rooted in consent and transparency, says The Trade Desk's MD

The Trade Desk MENA MD calls for transparency in ad supply chains and measurement. He pushes identity solutions for a future without cookies. Buyers and publishers must build data rooms for privacy and align on reporting.

The company's ad arm is rolling out AI-powered, interactive ads and global DSP integrations to drive faster growth through 2026 and beyond.

Netflix hit a record in ad sales this quarter while earnings missed estimates. Ad demand rose. Ad buyers should watch inventory and CPMs.

Amazon launches AWS RTB Fabric to power RTB in the cloud The ad dollars are nice but the real prize for Amazon is the infrastructure itself -- the rails on which the entire system runs.

Digiday: Amazon is pitching its cloud as ad infrastructure. Ads measurement and targeting are moving server-side on AWS. That shifts control of the ad stack toward Amazon and raises the stakes for adtech teams.

A Market Built On Mistrust: Why Disputes Like The Transaction ID Debacle Keep Rocking Ad Tech | AdExchanger The heart of the TID debate is how our tendency to limit transparency for the other side of the supply chain is holding us back.

Ad-tech runs on trust. When transaction IDs fail disputes ripple through the stack. Fixes require governance that ties specs to signals and audit trails to stop disputes from repeating.

PubMatic and Dentsu Usher in a New Era of Viewer-First CTV Advertising | LBBOnline Little Black Book, Leveraging PubMatic's Activate platform, dentsu's pioneering use of pause ads delivers meaningful engagement without disruption, signaling a shift in how agencies approach premium connected TV inventory

PubMatic and Dentsu are doubling down on CTV. Expect stricter inventory controls, improved measurement and more programmatic scale for TV budgets. Buyers get supply-path control and smarter bids.

PubMatic, dentsu Partner to Scale Pause Ads on CTV PubMatic and dentsu launch pause ad campaigns across premium CTV inventory, advancing innovative, enterprise-grade strategies in connected TV advertising.

PubMatic added pause and resume controls across CTV campaigns. Dentsu partnered on the launch. Buyers can stop spend and restart midflight to manage safety and pacing.

With retail media on track to overtake traditional TV advertising this year, PMW spoke to experts at major brands, including Boots, Very and United Airlines, to forecast the future as point of sale ads evolve.

Retail media 2026: first party data rules. Ads move on site. Measurement links clicks to checkout. Platforms consolidate and margins tighten.

Advertisers Can Now Buy Tubi Ads Via StackAdapt The streamer-DSP integration follows a similar deal between Amazon and Netflix.

Tubi now sells ads through StackAdapt's DSP. Advertisers buy AVOD placements via RTB instead of IOs. Setup time will fall and targeting control will rise.

Brands Ditch Ad Agencies for AI-Driven In-House Marketing Brands are reevaluating reliance on external ad agencies amid AI advancements, economic pressures, and data privacy shifts, opting for in-house automation, influencer partnerships, and programmatic tools. This fosters self-sufficiency and innovation, compelling agencies to adapt or face obsolescence in a dynamic marketing landscape.

Brands are bringing AI into marketing teams. They want control speed and cost savings. Agencies must sell strategy craft and governance or lose the business.

Netflix's ad biz accelerates — what's next as AI, M&A opportunities loom | Marketing Dive The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.

Netflix is scaling its ad business. AI and measurement will change targeting and creatives. Buyers should update stack and test MA signals.

Google's AdX unit has begun striking deals with media agencies The exchange has been offering media agencies post-auction discount deals since the spring -- some agencies say it's the first time.

Google's AdX unit has begun striking deals with media agencies. That centralizes negotiation and raises transparency and conflict questions. Agencies should audit deal terms and publishers should monitor fill and CPM trends.

Ruckeliger Start: RMS steigt in die programmatische Radiovermarktung ein - HORIZONT Der Audiovermarkter RMS bietet seine UKW- und DAB+-Sender künftig auch für die programmatische Vermarktung an. Die Einführung verläuft aber zäh und ruft neben Lob auch Kritik hervor.

RMS launched programmatic radio. The rollout stumbled. Buyers now demand inventory data and fixes.

The Economics of Free TV: How Ad-Supported Models Drive Discovery - New Jersey Digest We all like something free. But in media, free to watch content always has a cost — it's paid for by ads. From broadcast television to modern streaming, the ad-supported model underpins much of how audiences discover content. In this article, we'll dig into how free, ad-supported TV works, why it matters, and what its […]

Ad-supported TV drives discovery at scale. Lower access costs bring viewers to new shows and let brands tie ads to first-party signals. Expect spend to shift from premium scarcity to broad reach.

Netflix Boasts Its Best Ad Sales Quarter Ever (Again) | AdExchanger In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its "best ad sales quarter ever" in Q3.

Netflix posted another record ad-sales quarter. Advertisers shifted spend to its ad tiers. Programmatic buyers gain scale and stronger first-party signals.

New Vegas Strip Tower Network Revolutionises Tourism Advertising - Travel And Tour World Spotlight Outdoor Ads launches the Vegas Strip Tower Network, offering programmatic advertising to tourists with large digital screens along Las Vegas Boulevard.

Las Vegas built a tower ad network on the Strip. It feeds audience signals into screens across casinos and malls and ad buyers take note. Budgets for programmatic will reroute to foot traffic and targeting by venue.

Wolt's five-way partnership sees offsite ads linked to in-app purchases - InternetRetailing Community based food and grocery delivery company Wolt is to offer its merchants, brands and agencies the ability to link offsite interactions directly to in-app purchases by teaming up with leading ad-tech players Koddi, Magnite, Skai and StackAdapt. Helsinki-based Wolt operates a "local commerce" platform that connects people looking to order food, groceries and other […]

Wolt linked ads outside the app to purchases inside the app. Marketers can map ad to order paths and attribute spend. Buyers will test this in campaigns.

How to grow publishing revenue in a world of declining traffic - Press Gazette Six key take-homes from Press Gazette's Future of Media Trends event in London.

Traffic is falling. Publishers must sell outcomes not impressions. Build subscriptions newsletters commerce events and first-party data. Optimize yield with tighter segments and price floors.

Pixalate's Q3 2025 Global Connected TV Device MarketShare Reports: Roku Leads in North America (36%) - ExchangeWire.com

Pixalate Q3 2025: Roku holds 36% of CTV device share in North America. That concentration changes reach math. Buyers should lean on device-level signals when planning budgets.

Industry players unite to accelerate programmatic's AI-driven future | Marketing Dive The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising's early days.

Adtech firms formed a coalition to push AI into programmatic. They aim for standards and guardrails for model deployment. Results depend on transparency and data quality.

Advertisers redirect budgets to mobile apps as AI reshapes search behavior MediaLink study reveals 84% of marketers observe consumer shift from traditional web browsing, with 45% planning significant mobile in-app budget reallocation.

AI is rewriting search. Advertisers are moving spend into mobile apps for higher intent and owned signals. Expect more app-first buying strategies and richer measurement needs.