Scott McKain

Because in the end, people don’t stay loyal to what’s cheapest… They stay loyal to what they believe in. 💡
#BeyondDistinction #ScottMcKain #CustomerExperience #BrandLoyalty #Leadership #CX #BusinessGrowth #Trust #PerceivedValue #UltimateCustomerExperience

Think about how you’re creating that kind of connection with your customers.
𝘈𝘳𝘦 𝘺𝘰𝘶 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺, 𝘷𝘢𝘭𝘶𝘦, 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺, 𝘰𝘳 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘴𝘪𝘮𝘱𝘭𝘺 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘯𝘨 𝘰𝘯 𝘱𝘳𝘪𝘤𝘦?

That says everything about 𝗹𝗼𝘆𝗮𝗹𝘁𝘆, 𝘁𝗿𝘂𝘀𝘁, 𝗮𝗻𝗱 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻. When customers 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝘆𝗼𝘂 that deeply, 𝗽𝗿𝗶𝗰𝗲 𝘀𝘁𝗼𝗽𝘀 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝘀𝘀𝘂𝗲. Does it work for EVERY customer? Of course not. But Evian and others are doing just fine.

And I realized…he was totally right. I could’ve just grabbed some water from the fountain for free, but I went for that brand instead because, for better or worse, I thought it seemed better. After all, it stood out.

After filling my car, I complained about how expensive gas had become. The young man behind the counter noticed the brand of water I was buying and said, “𝘋𝘶𝘥𝘦, 𝘺𝘰𝘶’𝘳𝘦 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘱𝘦𝘳 𝘨𝘢𝘭𝘭𝘰𝘯 𝘰𝘯 𝘵𝘩𝘢𝘵 𝘸𝘢𝘵𝘦𝘳!”

What about you? how are you creating distinction in the age of AI?
Share your thoughts below!
#AI #Distinction #Authenticity #Innovation #HumanEdge #ScottMcKain

In a world where everyone has access to the same AI tools 🤖, standing out isn’t about being different, it’s about being authentically valuable in ways no algorithm can copy.
AI can amplify your message, but your story, service, and human touch are what make you irreplaceable. 💡

Here's a Sunday reminder for you all...🌟
In business and in life fitting in feels safe, but it rarely leads to distinction.
The 𝗿𝗲𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵, 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁, 𝗰𝗼𝗺𝗲𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂’𝗿𝗲 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗺𝗼𝗹𝗱 and show the world what makes you different.

#BeyondDistinction #Leadership #BusinessGrowth

It will be an honor to walk across the stage today at the @NationalFFA Convention at Lucas Oil Stadium.

FFA changed my life — and it continues to do the same for its 1 million+ members today!

Stop building fences to keep customers in. Start digging wells that make them want to stay. 💧
Loyalty is earned through experience, not enforcement.
What about your business? Are you spending more time fixing fences… or digging wells? Let me know your thoughts in this thread⬇️

Here’s a Thursday thought you might relate to or maybe it’s one you’ve been quietly wondering about. 💭 Let me know your thoughts!

#Iconic #Distinction #Leadership #CustomerExperience #ThursdayThoughts #BusinessGrowth #CX #DistinctiveExperience #Business #Leadership

Excellence isn’t a one-time event, it’s a daily commitment to creating experiences that make customers and employees feel valued.
Think of your business as a stage — every interaction is part of the show, so the real question is:
What kind of experience are you creating? Share your thoughts below!

My great pal, @NeenJames, has a terrific new book -- and it's on the USAToday Bestseller list! If you haven't already, here's the link to get her book, "Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business."

neenjames.com/books/

Legacy can become a liability.
You cannot transcend the turbulence of today's AI-transformed marketplace if you're trying to protect "the way we've always done it."

Want to move beyond #distinction? Let's connect: scottmckain.com

When it comes to speakers, there is no one better than my great friend, @philmjones.

It’s terrific to join him on today’s program for @Stellantis.

High Point University developed a unique approach that extends beyond academics to teach a range of skills, including emotional intelligence, communication, and leadership.

Whatever business you're in, don't just stick to the basics. Go beyond the obvious to transcend the competition.

#lifeskills

I had a terrific time joining my longtime friend Larry Lannan and his podcasting partner Duncan Giles on their Unscripted podcast.
Join us here:
VIDEO: www.youtube.com/watch?v=BMoL...
AUDIO: soundcloud.com/podcasts-by-...
#Podcast #Leadership #Business #Unscripted #CX #BeyondDistinction

Our friends at the Fairmont Scottsdale Princess invited Tammy and me to join in at Pumpkin Fest at the Princess last night! If you're in the Scottsdale area, it is the perfect Fall festival. Just like everything else there, it is distinctive...ICONIC!

Thanks to the entire Princess team! #CX

A full house of students as we share ideas about emotional intelligence and distinction today!

It’s always a great day when you are at @HighPointU!

Going down the escalator at the Greensboro/High Point Airport…and this guy looks familiar! Great to be back at @HighPointU!

Going down the escalator at the Greensboro/High Point Airport…and this guy looks familiar! Great to be back at @HighPointU!

When the world feels unstable, customers and employees don’t just look for products or services; they look for trust. In this episode, Scott McKain reveals why purpose and storytelling are the most… Beyond Distinction in Turbulent Times: Episode 3: The Power of Purpose and Story

Beyond Distinction in Turbulent Times: Episode 3—The Power of Purpose and Story

In turbulent times, customers buy what you stand for. I'll show how clarity and the power of story inspire trust, loyalty, and distinction when the marketplace is under pressure.

youtu.be/cP9iHFFaizk

#BusinessGrowth

Change is hard. Just ask Cracker Barrel.

The challenge for every leader is this: How do you innovate without losing the distinction that built customer loyalty in the first place?

Check out: www.linkedin.com/pulse/innova...

#CX #BusinessGrowth #Innovation #BrandLoyalty #BeyondDistinction

🤯 Data can't measure *everything*! It's #MythBusterMonday. Can you "only manage what you can measure"? 👀 You'll rethink EVERYTHING. 💯

scottmckain.com

#CX #leadership #business #motivation #success #wisdom

Episode 2 -- Your Customers Are Changing Faster Than You Are Podcast Episode · Beyond Distinction in Turbulent Times · EP2 · 5m

Your customers are changing faster than you are!

podcasts.apple.com/us/podcast/b...

#cx #sales #leadership #csuite #distinction #beyonddistinction #entrepreneur #smallbiz #customerservice

If you’re constantly pushing your product, customers assume you care only about your success, not theirs. Ask yourself: Do your customers see you as a salesperson...or as a trusted resource?
Go Beyond Distinction: Be the partner they can’t imagine doing business without.

scottmckain.com

#CX #Sales

What separates #iconic organizations from the rest? They relentlessly seek out the negative, using it as fuel to fix processes, solve problems, and re-educate their people.

scottmckain.com

#Innovation #CustomerExperience #StrategicThinking #ProblemSolving #Leadership #BusinessStrategy

Are ‘innovation’ and ‘creativity’ two ways of expressing the same concept? NO!
• Creativity is the SPARK that ignites innovation.
-- It is the act of generating multiple ideas that could move you beyond "standing out."

• Innovation is the APPLICATION of SELECTED creative ideas to generate value.