Unnati Narang's Avatar

Unnati Narang

@unnati.bsky.social

Assistant Professor of Marketing @giesbusiness. I study mobile apps, mobility, and digital platforms. Big on Ed Tech/online learning. Dog & cat mom. @tamu grad.

184 Followers  |  59 Following  |  7 Posts  |  Joined: 12.10.2023  |  1.342

Latest posts by unnati.bsky.social on Bluesky


I was asked recently for some textbook recommendations for improving metrics knowledge. Here are some of my favorites, feel free to chime in with additional ones below.
#EconSky

07.02.2024 15:47 โ€” ๐Ÿ‘ 7    ๐Ÿ” 9    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0
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Come join us in the marketing area at @giesbusiness. Wonderful colleagues guaranteed! ๐Ÿ˜Œ Open-rank tenure track position posted on this link: illinois.csod.com/ux/ats/careersโ€ฆ. Apply by March 8.

02.02.2024 15:36 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Buyer Beware: How to spot fake reviews, platform bias when holiday shopping online Stay up to date on Gies College of Business. You can find recent news including alumni news, awards, and updates. Browse through the news catalog here!

Check out new research from my marketing colleague Frank Liu on how platforms may choose to tolerate fake sales and fake reviews by sellers or even make a fake endorsement to manipulate product attractiveness! Forthcoming at Marketing Science ๐ŸŽ‰๐Ÿ‘‡๐Ÿผ

giesbusiness.illinois.edu/news/2023/12...

15.12.2023 15:25 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Thank you, Julian!

14.12.2023 14:38 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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2023 Best Undergraduate Professors: Unnati Narang, University of Illinois at Urbana-Champaign Gies C... Congratulations to our 2023 class of the Best Undergraduate Business Professors.

Teaching efforts often go unnoticed and opportunities to speak your mind freely can be rare โ€” so Iโ€™m grateful that @PoetsAndQuants took the time to review my work, include me in their list, and seek and publish my reflections as a business faculty ๐Ÿ‘‡๐Ÿผ

poetsandquantsforundergrads.com/news/2023-be...

14.12.2023 11:21 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Ep. 5 Harvard Business School's Eva Ascarza by How I Wrote This Brett talks to Eva Ascarza about her paperย โ€œRetention Futility: Targeting High Risk Customers Might be Ineffective,โ€ published in JMR in 2018. Eva isย the Jakurski Family Associate Professor of B...

How a simple idea that consumers donโ€™t line up in their risk of churn and their responsiveness to marketing interventions led to a cool paper that changed the way marketers think about churn. Listen now๐Ÿ‘‡

podcasters.spotify.com/pod/show/hiw...

14.12.2023 11:19 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Robert Habeck zu Israel und Antisemitismus
Der Terrorangriff der Hamas auf Israel ist jetzt bald vier Wochen her. Vieles ist seitdem passiert, die รถffentliche Debatte aufgeheizt und verworren. Im Vide... Robert Habeck zu Israel und Antisemitismus

Der Terrorangriff der Hamas auf Israel ist jetzt bald 4 Wochen her. Vieles ist seitdem passiert, die รถffentliche Debatte aufgeheizt und verworren. Im Video deshalb einige Gedanken von Vizekanzler und Minister Robert Habeck zur Einordnung und Differenzierung. youtu.be/ZBtAtsdco-8

02.11.2023 08:20 โ€” ๐Ÿ‘ 2831    ๐Ÿ” 1181    ๐Ÿ’ฌ 139    ๐Ÿ“Œ 236
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The Impact of Generative Artificial Intelligence in Online Learning Platforms | Ivy Exec The rapid growth of generative artificial intelligence (AI) technologies, such as ChatGPT, has led to both excitement and skepticism among academics and industry. 

Hosting a webinar on Gen AI and online learning platforms tomorrow 12pm ET. Sign up below ๐Ÿ‘‡๐Ÿผ

ivyexec.com/classes/the-...

31.10.2023 03:13 โ€” ๐Ÿ‘ 3    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Letter by Israeli social psychologists reg. the war. Please read and share.

docs.google.com/forms/d/e/1F...

30.10.2023 14:32 โ€” ๐Ÿ‘ 5    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Hooray @kennethcwilbur.bsky.social is here! If you are interested in data science and marketing and a very smart person's thoughtful perspective, go follow him!

11.10.2023 01:59 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I have been struggling to articulate the complex emotions I've been feeling since Saturday morning as a Jew, a liberal/progressive, a believer that Palestinians and Jews have a right to a homeland, to safety and dignity. A thread (crosspost from X, so please ignore if you have seen it already) 1/

12.10.2023 12:56 โ€” ๐Ÿ‘ 132    ๐Ÿ” 67    ๐Ÿ’ฌ 7    ๐Ÿ“Œ 12

@unnati is following 20 prominent accounts