I was asked recently for some textbook recommendations for improving metrics knowledge. Here are some of my favorites, feel free to chime in with additional ones below.
#EconSky
@unnati.bsky.social
Assistant Professor of Marketing @giesbusiness. I study mobile apps, mobility, and digital platforms. Big on Ed Tech/online learning. Dog & cat mom. @tamu grad.
I was asked recently for some textbook recommendations for improving metrics knowledge. Here are some of my favorites, feel free to chime in with additional ones below.
#EconSky
Come join us in the marketing area at @giesbusiness. Wonderful colleagues guaranteed! ๐ Open-rank tenure track position posted on this link: illinois.csod.com/ux/ats/careersโฆ. Apply by March 8.
02.02.2024 15:36 โ ๐ 2 ๐ 0 ๐ฌ 0 ๐ 0Check out new research from my marketing colleague Frank Liu on how platforms may choose to tolerate fake sales and fake reviews by sellers or even make a fake endorsement to manipulate product attractiveness! Forthcoming at Marketing Science ๐๐๐ผ
giesbusiness.illinois.edu/news/2023/12...
Thank you, Julian!
14.12.2023 14:38 โ ๐ 0 ๐ 0 ๐ฌ 0 ๐ 0Teaching efforts often go unnoticed and opportunities to speak your mind freely can be rare โ so Iโm grateful that @PoetsAndQuants took the time to review my work, include me in their list, and seek and publish my reflections as a business faculty ๐๐ผ
poetsandquantsforundergrads.com/news/2023-be...
How a simple idea that consumers donโt line up in their risk of churn and their responsiveness to marketing interventions led to a cool paper that changed the way marketers think about churn. Listen now๐
podcasters.spotify.com/pod/show/hiw...
Der Terrorangriff der Hamas auf Israel ist jetzt bald 4 Wochen her. Vieles ist seitdem passiert, die รถffentliche Debatte aufgeheizt und verworren. Im Video deshalb einige Gedanken von Vizekanzler und Minister Robert Habeck zur Einordnung und Differenzierung. youtu.be/ZBtAtsdco-8
02.11.2023 08:20 โ ๐ 2831 ๐ 1181 ๐ฌ 139 ๐ 236Hosting a webinar on Gen AI and online learning platforms tomorrow 12pm ET. Sign up below ๐๐ผ
ivyexec.com/classes/the-...
Letter by Israeli social psychologists reg. the war. Please read and share.
docs.google.com/forms/d/e/1F...
Hooray @kennethcwilbur.bsky.social is here! If you are interested in data science and marketing and a very smart person's thoughtful perspective, go follow him!
11.10.2023 01:59 โ ๐ 3 ๐ 1 ๐ฌ 1 ๐ 0I have been struggling to articulate the complex emotions I've been feeling since Saturday morning as a Jew, a liberal/progressive, a believer that Palestinians and Jews have a right to a homeland, to safety and dignity. A thread (crosspost from X, so please ignore if you have seen it already) 1/
12.10.2023 12:56 โ ๐ 132 ๐ 67 ๐ฌ 7 ๐ 12