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Ben Lang

@ben.roadtovr.com

Reporting on XR for a decade+, Co-founder of leading independent VR news pub RoadtoVR.com. Journalist & analyst, not evangelist. Twitter https://twitter.com/benz145

2,356 Followers  |  453 Following  |  179 Posts  |  Joined: 16.05.2023  |  1.7682

Latest posts by ben.roadtovr.com on Bluesky

PANEL: You've Made a Great Game, Let's Tell the World About it: XR Games Marketing
With Amber Moak from Resolution Games, Dwayne Waite Jr from Schell Games, Christopher Bennison from DualNorth, and Ben Lang from Road to VR; Moderated by Jim Squires Marketing XR games is a special… PANEL: You've Made a Great Game, Let's Tell the World About it: XR Games Marketing

If you're interested in insights on marketing VR games, my panel discussion from AWE is now available on YouTube: youtu.be/FIB3iom-_cI

There's only so much you can say in 50 minutes, but with decades of industry experience on this panel, newer developers/studios to soak up some hard-won knowledge.

05.08.2025 15:23 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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In addition to β€˜Dancing with the Stars’ can we get a β€˜Fighting with the Stars’ where celebrities work with fight choreographers to do some sick live-action combat scenes?

02.08.2025 15:00 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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With a live action Zelda movie on the horizon, any fan of the music needs to listen to this incredible reorchestration of the Ocarina of Time soundtrack, expertly arranged and played by a full orchestra. It captures how epic the game felt to me as a kid: open.spotify.com/playlist/6G6...

29.07.2025 16:18 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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If you need a giant sign in the bathroom that says β€œdry,” something definitely went wrong in the design process.

27.07.2025 17:42 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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IYKYK

26.07.2025 22:04 β€” πŸ‘ 8    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Meta Researchers Reveal Compact Ultra-wide Field-of-View VR & MR Headsets Ahead of an upcoming technical conference, researchers from Meat’s Reality Labs Research group published details on their work toward creating ultra-wide field-of-view VR & MR headsets that use novel…

πŸ‘“πŸ‘€ www.roadtovr.com/meta-researc...

18.07.2025 20:28 β€” πŸ‘ 11    πŸ” 1    πŸ’¬ 2    πŸ“Œ 0

New cinematic trailer for Asgard's Wrath II... interesting that they're doing fresh marketing for this. youtu.be/Apv8sAOInBM

17.07.2025 13:32 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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How it started ➑️ How it's going

(if you use Google Calendar, reply and RT and I'll get you into the forthcoming alpha)

12.07.2025 15:47 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Introducing the Meta XR Audio SDK Plugin in Wwise Discover how to use the new Meta XR Audio SDK Plug-in in Wwise to provide an immersive experience that makes users feel present in the world and connected to virtual objects and characters.

Meta has released its spatial audio plugin for the popular audio tool Wwise: developers.meta.com/horizon/blog...

11.07.2025 13:10 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

What's the best 'cooking management' game in VR?

10.07.2025 13:25 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Anyone have suggestions for an Apple Watch sleep tracking app? Apple's built-in sleep tracking isn't giving me enough data (I'm primarily interested in how much I'm tossing/turning at night). I've tried some third-party apps but so far they seem to give a lot of data but don't boil it down well.

27.06.2025 15:19 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Bluegrass is the EDM of acoustic music, and I'm tired of pretending it's not.

27.06.2025 14:31 β€” πŸ‘ 7    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I'd love to see a @Steam feature for devs to offer seamless group discounts of multiplayer games. Having friends all buy and try a game together has significant ramifications for retention, so incentivizing a group buying is in everyone's interest.

26.06.2025 17:45 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Total speculation, but I have a feeling the reason why Boz recently said they rolled out recent Quest updates with know issues because (for undisclosed reasons) they "had to," was to get some things in place before the launch of the Quest 3S Xbox Edition.

24.06.2025 17:59 β€” πŸ‘ 7    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
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Lofi Worlds

Cool WebXR project from Andreas Sundquist. Explore a range of AI-generated gaussian splats of fantastical places. Check it out in your headset of choice! lofiworlds.ai

24.06.2025 17:14 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Has anyone ever had the sensation of being 'still stuck in VR' after removing their headset (ie: the real world feels fake for some reason)? I've heard a few anecdotes over the years, especially for people who are new to VR, but I'm interested in digging deeper into this phenomenon.

24.06.2025 14:16 β€” πŸ‘ 9    πŸ” 1    πŸ’¬ 6    πŸ“Œ 0

You get the idea : P

24.06.2025 13:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Glad to see a special edition Quest that leans toward a specific use-case without causing fragmentation. But I can't believe there still hasn't been a Beat Saber edition!

24.06.2025 13:54 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 2    πŸ“Œ 0
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Weird idea but I'd love to see a @BeatSaber x @boburnham collab where they bring some of the most musical tracks from INSIDE to Beat Saber. Think there could be some really fun maps to be made with his comical lyrics, and some of his songs are legit jams.

20.06.2025 17:59 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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a man wearing sunglasses and a white shirt with the word classic on the bottom ALT: a man wearing sunglasses and a white shirt with the word classic on the bottom
16.06.2025 18:14 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Logitech announced a new VR stylus for Vision Pro last week, but the company has been working on them at least as far back as 2019 with the VR Ink Pilot Edition, which used SteamVR tracking. Did anyone buy one or know someone who did? I'm not sure if the Pilot Edition was ever actually mass produced

16.06.2025 14:07 β€” πŸ‘ 11    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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16.06.2025 13:48 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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16.06.2025 13:48 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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16.06.2025 13:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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16.06.2025 13:47 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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16.06.2025 13:46 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Half the Size & Half the Price is What Vision Pro Needs to Take Off Apple has set the bar for UX on a standalone headset. As soon as the company can get the same experience into a smaller and cheaper package, it’s going to become significantly more appealing to a…

Among Vision Pro users, I almost never see people asking for new hardware features/improvements. Most people simply want a smaller form-factor. That says a lot about the state of the software and the headset's capabilities. I'm in the same camp; wrote this recently: www.roadtovr.com/half-the-siz...

16.06.2025 13:45 β€” πŸ‘ 10    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
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16.06.2025 02:33 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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16.06.2025 02:33 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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16.06.2025 02:32 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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