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James Leach

@jecleach.bsky.social

Writer and content marketing person. Write a newsletter about narrative, brand, messaging at https://itsallstorytelling.substack.com

214 Followers  |  1,343 Following  |  602 Posts  |  Joined: 28.11.2023  |  2.1669

Latest posts by jecleach.bsky.social on Bluesky

I think this is my question for a GE. Won’t they have this problem on a grand scale?

16.02.2026 19:07 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@luketryl.bsky.social it's therefore interesting to me that Reform think aping Trump 2.0 is going to help them. There's an element of "declaring themselves the winners before the race is finished" element to some of their rhetoric at the moment? This is not me saying they can't or won't win...

15.02.2026 16:55 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I think he’s being a bit flippant as it’s going to affect a lot of struggling small businesses too, but I also think he has a kernel of a point.

15.02.2026 10:38 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

@joxley.jmoxley.co.uk @benansell.bsky.social interestingly my dad, who worked for large corporations all his life and voted Tory, has no sympathy for companies complaining about the NICs rise for this exact reason. He thinks a lot of them can’t balance their books in the first place.

15.02.2026 10:38 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

@joxley.jmoxley.co.uk interestingly having a β€œreal job” has made realise that the right wing obsession with out of touch civil servants and public sector workers is mostly confected, mainly because the private companies are also full of maddening inefficiencies and out of touch leaders.

15.02.2026 10:34 β€” πŸ‘ 23    πŸ” 0    πŸ’¬ 3    πŸ“Œ 1

True but we weren’t asked to believe that 16 year old Nick Brendon was 13 year old Xander?

13.02.2026 08:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I think Mad Men offers the best tip on how to deal with Rand acolytes. Every time Bert Cooper talks about her, it just cuts to Draper looking coolly bemused.

12.02.2026 21:43 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Just clocked that the kid who will play Draco Malfoy in the HBO Harry Potter is Jack in this new BBC Lord of the Flies and he ALREADY LOOKS LIKE HE IS ABOUT TO HIT PUBERTY.

Trigger warning for @stephenkb.bsky.social here.

12.02.2026 21:36 β€” πŸ‘ 11    πŸ” 0    πŸ’¬ 2    πŸ“Œ 1

I do this in the private sector and the confluence of your policy, vision, comms is called your positioning. It’s why companies like Apple or Nike will have a document somewhere explaining who they are for and what they offer.

The Tories in this analogy used to be much better at updating theirs.

12.02.2026 14:06 β€” πŸ‘ 9    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

@jamesrball.com my dad worked in transport logistics and this means he’s been fantastic at explaining to me why we would be quickly screwed when we left the customs union - and why HS2 is a priority for rail *capacity* and not speed.

12.02.2026 00:05 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Which is a good diary to start with? Or is it worth just going in chronological order?

11.02.2026 12:08 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Newspaper ad board: 
EVERY FRIDAY

GUN FOUND IN MAN’S BUM.

Newspaper ad board: EVERY FRIDAY GUN FOUND IN MAN’S BUM.

That’s EVERY Friday.

08.02.2026 21:25 β€” πŸ‘ 174    πŸ” 24    πŸ’¬ 20    πŸ“Œ 4

Ironically I had the same debates over Corbyn.

Corbyn-voting mates: But he’s so wonderful how could you?
Me: Yes I know he’s a great constituency MP but that’s not the same as FRICKIN PRIME MINISTER

10.02.2026 07:28 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Don’t get the mental gymnastics necessary to be a Starmtrooper. I mean I like KS, and having read the Tom Baldwon bio think he’s a decent person. I thought the same of Theresa May. But it should also be possible to admit OH GOD THIS PRIME MINISTER IS TERRIBLE AT THIS.

10.02.2026 07:28 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

This also felt true for me buying a house under a Tory government. Politicians treat buying a house as one of the most liberating things you can do. And in one sense it is, but the red tape is shocking (and considerably greater than some other countrie)

09.02.2026 18:22 β€” πŸ‘ 10    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

His second era is stylistically very strange. RTD1 feels very him. A knack for designing dystopian but recognisable planets. A show with something to say about the human condiTimon. RTD2 felt like he just smooshed Black Mirror in with MCU to paper over some very boring story arcs.

08.02.2026 08:49 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Agreed - this is just nonsense if you have ever worked in an organisation of more than 50 people? My favourite example of people thinking attitude can trump delivery is when you get new β€œsquads” or β€œtask forces” across a company and it’s just code for more meetings and…very little delivery.

03.02.2026 10:20 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s a mark of how shit most government comms is that this is a piece of pure genius - and makes a confusing and boring topic for most voters seem instantly accessible

30.01.2026 17:18 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Especially as they’re fully capable of editing out a Reith lecturer who calls Trump corrupt.

30.01.2026 17:10 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The BBC need to do better than letting panelists simply lie about what they said
bsky.app/profile/impl...

30.01.2026 16:22 β€” πŸ‘ 906    πŸ” 273    πŸ’¬ 28    πŸ“Œ 12

Especially because it’s within their power to edit a Reith lecturer calling Trump corrupt.

30.01.2026 17:05 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@emmavj.bsky.social as someone who writes on the workplace what do you think about these predictions on entry level jobs? I can see some tasks being reoriented but if you wipe out entry level jobs how do you train people for…y’know…senior level jobs?

29.01.2026 08:21 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Sorry to read this Soph. What a little beauty he was ❀️

28.01.2026 12:34 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@johnharris1969.bsky.social I’m looking to write a Substack on how SEND is being weaponised by the far right. I write on narratives and comms strategies. Are you willing to be interviewed? I’m also a big admirer of your journalism and would learn a lot from talking to you I am sure.

27.01.2026 22:12 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Oh God don’t turn me into Marketing Copywriter Hulk.

26.01.2026 21:58 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

But I think this bears out what you say about him being better with narrative. Ironically I think the Westminster government has been as left wing as him, if not more. It’s just odd that no one sees it as radical.

26.01.2026 12:43 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@gabyhinsliff.bsky.social what I think is interesting is that in Manc he has a much more β€œNew Labourish” record than we might think. He’s seemed intensely relaxed about the filthy rich throwing up apartment blocks. Interesting that he’s crafted such a socialist persona.

26.01.2026 12:43 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I’m less sure. Some of my friends who still live in Manchester don’t rate Burnham and one of said friends knows a few people in local government. There’s a feeling that, as with his last two leadership runs, he’s a lot of talk.

26.01.2026 00:14 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 3    πŸ“Œ 0

Nothing is guaranteed to swing my sympathy back to Keir Starmer than looking at the comments under his LinkedIn posts

23.01.2026 19:01 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Or, indeed, at all.

22.01.2026 17:59 β€” πŸ‘ 562    πŸ” 73    πŸ’¬ 42    πŸ“Œ 3

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