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James Leach

@jecleach.bsky.social

Writer and content marketing person. Write a newsletter about narrative, brand, messaging at https://itsallstorytelling.substack.com

176 Followers  |  1,173 Following  |  463 Posts  |  Joined: 28.11.2023  |  1.7873

Latest posts by jecleach.bsky.social on Bluesky

The Corrections his best no?

14.10.2025 16:30 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I found the Tory belief you could β€œfix” Johnson fascinating. It really was like listening to a long suffering wife defend her husband’s gambling addiction. Especially the belief that they just needed to resurrect β€œMayor of London” Boris and it would all work out.

13.10.2025 19:08 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

every single tech idea is like β€œsoon our robots will be capable of playing catch with your kid, freeing you up to spend more time working on your employers’ spreadsheets”

11.10.2025 14:07 β€” πŸ‘ 9257    πŸ” 2036    πŸ’¬ 116    πŸ“Œ 58

The Road to Unfreedom by Timothy Snyder comes the closest but he just focuses on Putin and America. It’s good to see all the European threads weaved together

12.10.2025 09:00 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I suspect I'm late to conclude this, but the long list of Freeview channels after the first handful are just a load of tat, aren't they.

10.10.2025 17:30 β€” πŸ‘ 93    πŸ” 4    πŸ’¬ 24    πŸ“Œ 0

It's never the comms. Labour's comms is grey because in the absence of a clear strategy for what the government wants to achieve, no-one can defend or articulate what the government says in an interesting or exciting way.

10.10.2025 08:10 β€” πŸ‘ 245    πŸ” 38    πŸ’¬ 24    πŸ“Œ 8

Farage doesn’t give speeches; he puts on shows.
β€œSend them to El Salvador.” β€œOperation Restoring Justice.”
None of it has to work. It just has to dominate airtime.
If everyone’s talking about your nonsense, you’ve already won.

09.10.2025 23:29 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Every Farage campaign boils down to: whose side are you on?
Criminals or victims? Britain or Brussels? People or elites?
There’s never a grey area.
He doesn’t debate, he corners. That’s how he wins attention.

09.10.2025 23:29 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
Nigel Farage: the master storyteller What narrative techniques enable the leader of Reform to so effectively dominate the UK's political discourse?

Latest post

In a summer when Westminster went quiet, Nigel Farage filled the silence.

While others holidayed, he ran a one-man campaign about β€œlawless Britain” turning unworkable ideas into viral stories.

He isn’t winning on policy. He’s winning on narrative.

open.substack.com/pub/itsallst...

09.10.2025 23:29 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
Nigel Farage: the master storyteller What narrative techniques enable the leader of Reform to so effectively dominate the UK's political discourse?

The latest from me: what makes Nigel Farage a master political storyteller for our age?

open.substack.com/pub/itsallst...

08.10.2025 07:19 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

For me, it’s the endless contrarianism of Badenoch. And contrarianism works for you if you tap into something that other people want disrupted (Corbyn and austerity, Trump and the traditional Republican platform)

Badenoch’s appears to be β€œsandwiches suck folks, am I right?”

05.10.2025 01:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Which episode is that? Conventional wisdom has it as the β€œSkinner isn’t Skinner” episode…

04.10.2025 16:52 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

It was great. I was 16 and it got me reading some more classics at a time when GCSEs really burn you out

03.10.2025 20:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Can someone ask Farage or Zia Yusuf why, if they're so concerned about incitement to violence, they had Lucy Connolly as a guest star at their conference?

01.10.2025 08:28 β€” πŸ‘ 2674    πŸ” 751    πŸ’¬ 60    πŸ“Œ 23

I think the critics back in 2006 had a point. But the privacy boat sailed a long time ago.

28.09.2025 08:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Seriously, you’ll have a go at the government using your data, but you are ok with giving it to Mark fucking Zuckerberg?

28.09.2025 08:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I’m enjoying both left wing and right wing critics of ID cards posting their objections on….checks notes….social media.

28.09.2025 08:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Why yes Laura, I’m slowly boiling like a frog, funny you ask.

28.09.2025 08:46 β€” πŸ‘ 15    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

I thought the question about how much trouble he was in was one of the silliest openers to an interview I’ve ever heard.

β€œAlex, your podcasts are soporific shit, aren’t they?”

28.09.2025 08:45 β€” πŸ‘ 9    πŸ” 0    πŸ’¬ 3    πŸ“Œ 0

Why not? Genuine question

27.09.2025 12:40 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
Ed Zitron sitting on a chair with a game console staring very normally

Ed Zitron sitting on a chair with a game console staring very normally

Ed Zitron staring with a shadow on his face

Ed Zitron staring with a shadow on his face

I chatted with the @financialtimes.com about my writing, the podcast, tech criticism, and being myself.

archive.is/2025.09.25-0...

25.09.2025 08:28 β€” πŸ‘ 1330    πŸ” 101    πŸ’¬ 67    πŸ“Œ 26

@samfr.bsky.social I meant to ask in the last Q&A, how far in advance do you plan your posts? And how do you prioritise what to write and research in a given month.

21.09.2025 12:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

He’s also one of those journalists who swallows everything he’s told about AI. Not the theme of this thread I know, but I think it points to a deeper inability to do truly radical thinking, or actually challenge certain orthodoxies

21.09.2025 12:25 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

As someone who once had to pull together a piece like this while nursing a really severe eye infection, can I just say β€œwell done” and β€œhope you are feeling better soon”

21.09.2025 10:58 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Lessons was beautiful, but I think that’s got something to do with the fact that it’s him mining his own biography.

21.09.2025 09:07 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Yes that’s a good point. It’s babytalk wrapped in opaque jokes about warm white wine. If you’re going to write basic explanatory columns then write basic explanatory columns.

21.09.2025 08:38 β€” πŸ‘ 7    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Free speech news

18.09.2025 20:56 β€” πŸ‘ 141    πŸ” 45    πŸ’¬ 10    πŸ“Œ 1

Haha yeah, agreed

17.09.2025 10:25 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

You may disagree but I think Starmer has also left plenty of space for a centre right policy platform. Badenoch could step forward tomorrow and just reclaim the mantle of being pro business and pro enterprise for instance?

17.09.2025 10:22 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 4    πŸ“Œ 0

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