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Mark Schulz

@markschulzwriter.bsky.social

โœ๏ธ Head of Words at True & Good, the brand language & tone of voice agency: www.trueandgood.com ๐ŸŒŽ Global freelance ๐Ÿชถ Collaborator with Ellen von Unwerth on โ€œHeimatโ€ ๐Ÿ“• https://www.taschen.com/en/limited-editions/photography/06355/ellen-von-unwerth-heimat

144 Followers  |  333 Following  |  28 Posts  |  Joined: 15.11.2024  |  2.01

Latest posts by markschulzwriter.bsky.social on Bluesky

Amazing Grace - I accompany Rebecca Ferguson MBE
YouTube video by Steve Rosenberg Amazing Grace - I accompany Rebecca Ferguson MBE

Rebecca Ferguson sings, I play, Amazing Grace. Thank you Rebecca for this long-distance musical collaboration.

22.12.2024 07:51 โ€” ๐Ÿ‘ 261    ๐Ÿ” 27    ๐Ÿ’ฌ 9    ๐Ÿ“Œ 2

That's fabulous. I wrote a 64-screen game in BASIC on my C16, and remember sketching all the screen designs out a page-per-screen in pencil, filling up my entire bedroom floor. UGCs looked good too, but played too slowly to be much fun. A stepping stone... Still have it on cassette tape.

12.12.2024 22:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Always loved the box artwork. Great graphics & sound in all their games too.

11.12.2024 16:37 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Try the 20:20:20 rule. Every 20 minutes, focus on an object 20 meters away, for 20 seconds.

Or follow the Pomodoro method, and simply do it every time the tomato 'tings' ๐Ÿ…

10.12.2024 08:05 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Sometimes the best #brandlanguage is no brand language.

#marketing #advertising #copywriting #verbalidentity #Chanel #luxury #toneofvoice

09.12.2024 09:32 โ€” ๐Ÿ‘ 5    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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A vulnerable assassin and a tech bro target: how I put a modern spin on cult 1970s thriller to make The Jackal Screenwriter Ronan Bennett on his mission to adapt Frederick Forsythโ€™s novel for the hit TV show starring Eddie Redmayne

A fascinating read for anyone interested in how a top-of-his-game screenwriter (Ronan Bennett) went about reinterpreting an iconic and bestselling novel (The Day of the Jackal).

#screenwriting

www.theguardian.com/tv-and-radio...

08.12.2024 22:10 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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A fun and highly readable new press ad from UK retailer John Lewis, with a distinctively โ€œmiddle Englandโ€ brand voice.

#verbalidentity #marketing #toneofvoice #copywriting #content #brandvoice

08.12.2024 10:17 โ€” ๐Ÿ‘ 6    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Hi Oviya. I am a brand language consultant with 20+ years' experience. My company develops brand voices; defines verbal identities & creates tone of voice guidelines. And runs linguistic audits within organisations, as a way to steer and shape culture.

04.12.2024 07:50 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

As a writer and a teacher, I devour writing advice. This ๐Ÿ‘‡is an excellent guide. Read it out loud to really get it. Simple, effective. #writing #AcademicSky

03.12.2024 06:19 โ€” ๐Ÿ‘ 65    ๐Ÿ” 10    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1

Well, that's a good point, Keith. This advice only works for people who can read their own handwriting (and are struggling to write in the first place).

For anyone else, yes, keyboards, dictation, carving runes โ€“ whatever works.

03.12.2024 07:26 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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My advice to people who want to be writers is: write. (Don't type.)

Here's something I've literally just written on this subject.

(The light's low, because the world is only just waking up.)

#writing #copywriting #creativity

03.12.2024 07:05 โ€” ๐Ÿ‘ 6    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
A statue of Samuel Johnson, sitting in a chair propped up on books.

A statue of Samuel Johnson, sitting in a chair propped up on books.

The statue of Johnson outside his birthplace in Lichfield has him sitting on a chair โ€“ held up by books. I can see the sculptor had probably never tried this: it makes far more sense to stack the books horizontally than to stand them vertically, as they're shown here.

02.12.2024 21:55 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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I call this our "Samuel Johnson Chair."

(Samuel Johnson โ€“ creator of the first real English dictionary โ€“ had a chair missing one leg propped up on books in his home in Gough Square. We were quoted hundreds to fix this. I said, โ€œlet's be more Samuel Johnson.โ€)

@drjohnsonshouse.bsky.social

02.12.2024 12:47 โ€” ๐Ÿ‘ 5    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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โ€˜Child poverty has got a lot worseโ€™: outgoing charity boss lambasts Tory failures and social media giants Peter Wanless of the NSPCC calls for more preventive action on child poverty, a ban on โ€˜morally repugnantโ€™ smacking and favours guardrails online rather than bans

Iโ€™m entering my last week as Chief Executive at the NSPCC and share some parting thoughts with the Observer today

www.theguardian.com/society/2024...

01.12.2024 10:43 โ€” ๐Ÿ‘ 33    ๐Ÿ” 23    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 6
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Never forget that when Seoul, Korea removed the Cheonggyecheon expressway in 2003 and replaced it with a restored stream, 1000 acre park and key transit improvements, not only did it transform the cityโ€™s public life & economic success, but the traffic got better.

The traffic got BETTER.

01.02.2024 23:56 โ€” ๐Ÿ‘ 1126    ๐Ÿ” 385    ๐Ÿ’ฌ 20    ๐Ÿ“Œ 30

Commando! Great game, but tough.

29.11.2024 21:49 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Donโ€™t get me started on true quotes versus primes.

27.11.2024 18:23 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Hello Jack, do you have a link you could share to the full report by any chance?

26.11.2024 18:46 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Very cool, I like it.

26.11.2024 18:09 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

So clever to just swap the room colour as a way of making it seem like a completely new location. Saves a ton of memory. Not quite sure why the sprites are so flickery though?

26.11.2024 18:02 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I had (still have!) a Commodore 64. But there's something about the vivid colours on a Spectrum I always liked. Pity it didn't have sprites though ๐Ÿ˜€

26.11.2024 17:48 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

More adventure games, please ๐Ÿ˜€

24.11.2024 22:35 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Possibly the best arcade game ever, when played with friends on the full-size machine.

24.11.2024 22:10 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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@michaelbierut.bsky.social and the inspiration behind our corporate logo at True & Good:

24.11.2024 11:08 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

That's me, @susiedent.bsky.social! Currently enjoying Boswell's Tour of the Hebrides โ€“ with our โ€œillustrious friendโ€.

24.11.2024 11:04 โ€” ๐Ÿ‘ 7    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I had a C64, the tape drive was definitely the same beige colour as the computer (and the disk drive for that matter). Might fire it up today and play Elite.

24.11.2024 10:59 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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You Will Never Be a Good Designerโ€ฆ ...if you only understand technology.

opuscreative.substack.com/p/you-will-n...

24.11.2024 04:57 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Very good article ๐Ÿ˜‚@privateeyenews.bsky.social

24.11.2024 10:52 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

A reminder from James Boswell not to be pedantically literal (from his โ€œTour to the Hebridesโ€):

โ€œHad Dr Johnson said, โ€˜there are *no* treesโ€™ upon this line, he would have said what is colloquially true; because by no trees, in common speech, we mean few.โ€

#semantics #copywriting #TOV #brandvoice

24.11.2024 00:02 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I read a suggestion the family in question were real; their surname was โ€œHoulihanโ€ and they lived in Southwark at roughly that time.

23.11.2024 14:43 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

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